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Unit 3

Unit Three focuses on media framing, emphasizing the importance of recognizing a writer's slant, tone, and the manipulation of language in news reports. It explains how media framing shapes the perception of reality through selective storytelling and word choice, affecting public opinion. The unit also discusses the difference between denotation and connotation, highlighting how word choice can influence attitudes and tone in writing.

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4 views

Unit 3

Unit Three focuses on media framing, emphasizing the importance of recognizing a writer's slant, tone, and the manipulation of language in news reports. It explains how media framing shapes the perception of reality through selective storytelling and word choice, affecting public opinion. The unit also discusses the difference between denotation and connotation, highlighting how word choice can influence attitudes and tone in writing.

Uploaded by

afandena256
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit Three

Media Framing

Objectives: This Photo by Unknown Author is licensed under CC BY-NC-ND

By the end of this unit you will be able to:


•Identify a writer’s slant and tone
•Recognize the use of language to manipulate opinion
•Spot the framing of news reports
• How objective is the news?
• What is a “slant”?
• What is “media framing”?
Media Framing is

Media framing can simply be described as the angle or perspective


from which a news story is told. While news is often thought to be
objective and value free this is rarely if ever the case. News is not an
exact representation of reality but rather a reconstruction from various
angles of a small section of reality. This is not to say journalists
necessarily lie or consciously distort the truth, but that journalists by
covering particular stories, using particular sources from a articular
news angle are constructing reality through a selective process.
Same story two frames:

“Two residents wage “A young man walks


through chest deep water through chest deep
after finding bread at a flood water after looting
grocery store” a grocery store”
We analyze
1. Writer’s purpose
2. Choice of words
Choice of words
1. Choice of words can affect the slant of a text. Emotional vocabulary
is used to direct a reader’s inclination.
Compare between these two headlines:
• Reclaim our streets: hoodies and babies

• Under the hoodie is a child like yours


a violent person, especially a
negative Thugs
criminal
thieves or robbers Muggers

respectable, following the laws Law-abiding

weak, gutless Cowardly

a rude, noisy, and aggressive young Yobs


person

sufferers victims

the style of a member of an inner-city Gangster-style


street gang.
Different words = different attitude
1. What is the difference between the attitude towards hoodies in the
two articles?
2. How did you make your decision?
3. What do you think? How do you feel about banning hoods?
working with words
• Meaning (Denotations): the literal meaning of a word as you would
find in a dictionary
• Connotations: the emotional and imaginative association
surrounding a word. Connotation represents the various social
overtones, cultural implications, or emotional meanings associated
with a sign.
Example
• Write down all the feelings and meanings you get when you see this
picture:
Now let's try with words

peace expansive

Ocean

mysterious ?
Denotation Vs Connation

A type of domesticated fowl Food

Chicken
(noun)

eggs ?
Cowardly Fearful

Chicken
(Adjective)

frightened ?
Same donation different connotation
• “House” vs. “Home
• “Cheap” vs. “Affordable”
• “Economical” vs. “Stingy”
• “Scent” vs. “Stench”
• “Assertive” vs. “Pushy”
• “Curious” vs. “Nosy”
• “slim” vs “skinny”
Word choice

• Sit in the sunshine and smile. Bask in the brilliant rays. Discover your
giggle.
• Sit in the hot sun and smirk. Recline in the glaring rays. Hunt for that
snicker.
• Sit in the warm sun and grin. Relax in the warm rays. Look for a
chuckle.
Identifying tone…
The tone of the article, essay, story, poem, novel, screenplay, or any
other written work can be described in many ways. The author's tone
can be witty, dreary, warm, playful, outraged, neutral, polished, wistful,
reserved, and on and on. Basically, if there's an attitude out there, an
author can write with it.
Three keys to determining tone
• Context and writer
• Word Choice
• Go With Your Gut
Context and writer
• “Personality Disorders” in Introduction to Psychology, edited by Rita L.
Atkinson and Richard C. Atkinson
• “Walking Around the Sun Barefoot” a story by Ahmed Ragab
• “The Economic Cost of COVI-19” by Professor Hala El Said
Word Choice
• She shouted hesitantly at the man walking in the street.
• She shouted angrily at the man walking in the street
• She shouted hysterically at the man walking in the street
Select the right word according to the context:

She has been travelling for so long and was looking forward to going
(home/to the house)
He wanted his wife to be (stingy/economical)
She would never give up, she is very (pushy/assertive)
She has lost so much weight and looks terribly (skinny/slim)
The present they got us is insulting it looks really (cheap/affordable)
The house has been closed for a long time and has this (stench/scent)
in the air.
My neighbour is so (nosy/curious) she interferes in all of my affairs.
To make a delicious New England pit, proceed as
follows: take some water and flour; then construct
a bullet-proof dough. Make this into a disk-shaped
object. Dry it for a couple of days in a mild
temperature. Pour on stewed dried apples and
slabs of citron; leave it in a safe place until it
petrifies. Serve cold at breakfast and invite your
mother-in-law.
• What? Purpose • How? Tone
A. Inform A- satirical
B. Entertain B- angry
C. Persuade C- sad
D- depressing
Time to reflect: Journal writing
 What was something that puzzled you ?
 Was there something you disagreed with? What? Why?
 Did the text give you an idea

This Photo by Unknown Author is licensed under


CC BY-SA-NC

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