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Spud Crunch Presentation

Spud Crunch, established in 2024, transitioned from an ice cream business to a potato nugget shop located in Palo-alto Calamba, Laguna, offering cheese-filled nuggets with various dips. The marketing plan includes a SWOT analysis highlighting strengths like customer service and weaknesses such as product quality consistency, while also addressing competition and pricing strategies. The business aims to expand its product offerings and enhance customer experience through effective marketing and operational strategies.

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0% found this document useful (0 votes)
22 views22 pages

Spud Crunch Presentation

Spud Crunch, established in 2024, transitioned from an ice cream business to a potato nugget shop located in Palo-alto Calamba, Laguna, offering cheese-filled nuggets with various dips. The marketing plan includes a SWOT analysis highlighting strengths like customer service and weaknesses such as product quality consistency, while also addressing competition and pricing strategies. The business aims to expand its product offerings and enhance customer experience through effective marketing and operational strategies.

Uploaded by

y9j5ntjnp6
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SPUD CRUNCH

• “CRUNCH ECHOS IN EVERY BITE”


JAMES KEVYN FERNANDEZ
Chief Executive Officer

ALEXA MAE AGUILAR


Marketing Manager

ABRAHAM JACOB
DAPHNE EICELLE GLORIA CHEENIA JHEY
GLORIA
MONFORTE Assistant Manager SOBREDA
Chief Financial Product
Manager Manager
i. business
A. Description/History
Our business Spud Crunch was established in 2024 by
the CEO James Kevyn Fernandez in Palo-alto Calamba,
Laguna
Our business was supposedly an ice cream business,
however we switched to a potato business due to
unsuccess
B. Logo
The most color used for our logo are the shades of
yellow, while the most used element is the circular circles.
C. Product

Our product is a potato nugget with cheese as its filling


and also contains paprika for the seasoning, it has 3
different dips which are garlic aioli dip, cheese dip, salsa
dip
Our product is packed using a food rectangular box, with
wax paper used to reduce the oil absorbed by the potato

D. Location of the Business


Our shop is located at Blk 8 lot 1 in Bayhill executive
around Palo-alto
II. Marketing plan

A. SWOT Analysis
• Excellent customer service and responsiveness to
attend to our customers needs
• Well-designed packaging that enhances product
Strength visibility
• We have the ability to adapt to changing customers
tastes and preferences.
• Difficulty in maintaining consistent product quality in
batches
Weakness • Difficulty in differentiating from other potato snack
options in the market
• Spot for the shop is slightly hidden
• Partnering with food delivery services to be able to reach
customers and to increase the number of orders.

Opportunity
• Launching different variants each year for even more options
for customers.
• Include snack combos in the menu for customers to choose
from

• Large Business competitors that also sell potato


snacks
Threat • Much more affordable snacks around the area
• Customers negative feedback leading to reputation
damage

SWOT ANALYSIS
B. Source of Merchandise
Our ingredients were acquired from nearby sellers
around the baranggay.

C. Pricing
Description Price
Glutinous rice flour ₱10
Potatoes ₱52
Paprika ₱5
Ingredients Quick Melt Cheese ₱50
cost: Cornstarch ₱5
Garlic ₱10
Salt ₱5
Pepper ₱5
Mayonnaise ₱36
Oil ₱30
All-purpose flour ₱12
Milk ₱30
Butter ₱20
Egg ₱8
Calamansi ₱1
Tomatoes ₱5
Onion ₱10
Chili ₱10
Total: ₱309
Packaging cost: Computation of Selling Price:
Description Price
Food Packaging ₱18
Box
Wax paper ₱10
Sauce cup ₱25 387
Example selling price: +2
8 boxes
Total: 53
Operational cost: = 48 + 2
Description Price
Selling price:
LPG ₱30 ₱50 per box
₱9 per piece
Total: 30
D. Competitors
Spud Potato Potato
Crunch Corner Giant
Price high high high

Quality moderate high moderate

Marketing Email /fb page /phone Email /fb page /phone Email /fb page /phone
number number number
Strategies
Customer
Satisfaction
Target New customers Loyal customers Loyal customers
Audience
E. Source of Merchandise
We use advertisement, social media and posters to get the word out
and promote its and earn more customers and motivate them to buy
our product by also offering discounts.

F. Channel of Distribution
We use direct-distribution channel to have better control of our
brand and on how we give discounts to buyers to enhance
customer experience, also it can reduce distribution cost and allow
us to earn higher profit.

It is also easy for customer to discover our shop and we can have
better and faster service by workers.
III. Financial Plan
A. Source and Application of Funding

we rely on contributions from our members, who lend money to purchase


ingredients, equipment, and packaging for our product.

B. Pricing
Iv. Production plan
A. Numbers for Volume of Intended Production
Spud Crunch’s intended the customers around palo alto and
neighboring baranggays. We would like to offer you a
affordable price and good quality food product with health
benefits, and the ability to satisfy the cravings of the
customers.

Our potato shop is open during day and night time, we


would operate Monday-Friday from 7am-8pm. The aimed
amount of the potato to be made in a day is atleast a 100
pieces
v. Production plan
A. Goals and Objectives

Goals Objectives
• Conduct research to identify • Create a presence in local events to
customer's preference promote brand awareness
• Apply cost-saving measures • Increase customer participation by
• improve product quality reduce introducing loyalty rewards program
defects in the product • Increase online sales
• expand channel of distribution to • Improve employee training program
reach new customers to enhance customer service skills
• Add new product options for • Establish partnerships with local
customers to buy farmers to ensure high-quality supply
of potatoes
B. Strategies
Blank slide
• Introducing different variations of the product to keep the product line fresh and
appealing to customers

• Using marketing and advertising campaigns to build brand awareness

• Highlighting unique features of the product to differentiate the product from


competitors

C. Type of Organization

• Cooperative Corporation
D. Advantage and Disadvantage

Advantage Disadvantage
• Members can share their opinion • Some members benefit without
on how to make the business even contributing equally
better • Slow decision-making process due to
• Members share expenses leading agreement-based decision-making
to cost savings
• Difficulty in maintaining fair pricing
• Members can access resources
due to higher operation costs
they might not afford individually
• Members can improve their • Potential conflicts regarding decision-
operational skills from other making dye to different opinions
members feedback • Limited ability to offer fair salaries and
• Conflicts regarding interest benefits to employees
between management and
ownership are reduced
E. Flow Chart of Officers
James Kevyn, the CEO, he is capable of leading and handling the business and
maintains good service by undergoing through strict training of the employees

Alexa Mae, the Marketing manager, she possesses the ability to sell and advertise
the product in an effective and in a smoother way, she always provides an
alternative way as an in-case of problems

Daphne, the Chief Financial officer, she makes the financial decisions in the
business and the one in charge of budgetting the fund.
Cheenia, the Product manager, she oversees the product's potential growth, she
is also the one who collects informations from the customers' opinions
Abraham, the Assistant manager, he provides support to the store manager and
project team within the organization
VI. MAnagement plan
A. Goals and Objectives

Goals Objectives

• To expand our business • Introduce atleast 2 new flavors of dips


• To recruit more people every season.
• Increase total sales every year • Improve product packaging by using eco-
• To reduce production time friendly packaging
• Enhance business reputation • To achieve positive feedbacks from
customers
• To ensure fair employment practices
• To improve product quality for better
feedbacks
B. Strategies

• Employee Training and Development: Provide ongoing training and development


opportunities to enhance the skills of employees
• Customer Service: Provide friendly and fast service to customers to create
positive experience
• Supply Chain Enhancement: Strengthen relationships with suppliers and
distributors to improve supply chain efficiency

C. Business Policy
• Always wear proper uniform
• Monthly salary
• Arrive on time
• Maintain a good relationship with co-worker
• Maintain proper hygiene when preparing product
D. Store Policy

• Prioritize senior citizens and PWD


• Clean as you go
• Dont leave your belongings
• Smoke outside
• Check change

E. Flow Chart/ Description

James, the Manager, he organizes and manipulate everything that operates in the
store, he leads the store and focuses on the business' goals

Alexa, the Assistant Store manager, she monitors all the actions that happen in the
store and the one in charge when the manager is off duty
Cheenia, the Cashier, she possesses a good social skill in which may result a great
connection between the company and the customers

Daphne, the Head Chef, she carries good cooking skills and good management
skills in the kitchen

Abraham, the Sous Chef, he is the one who assist the head chef
Thank You for Listening

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