Implications

of Media and
Information
Lesson 3
Objectives:
MELCs
Discuss the implication of media and information to an
individual and the society
OBJECTIVES
After going through this lesson, you are expected to:
1. Enumerate the implications of media and information;
2. Identify media content that reflects these implications;
3. Deduce the effects of media and information from
various contents;
4. Make a personal assessment of one’s engagement in
media and how this engagement elicits personal change.
Meant for a Better
World
(Implications)
“E-Learning Guide on Media and
Information Literacy” available in
https://sites.google.com/
1
information
improve quality
of life
Life before is different from today
Has drastically improved the lives of
people
Communication has been made
easier
Information has become widely
2
Media and
Through media reports
information for of government
activities and issues,
greater political the publics are
informed of the
participation political affairs in the
country and are
further encouraged to
take a more active role
in the government.
3
Media and information for
greater political
participation
 The media and the government have a
long-standing relationship in the field of
public service.
 So the media does this job for them. It is
said that the media serves as the eyes
and the ears of the masses in the
government. Through media reports of
government activities and issues, the
publics are informed of the political affairs
3
Media and information
promoting economic
opportunities
The media industry has grown in
number in today’s information age
both in content and in the
workforce.
It is true that the influx of media
offerings has led to the creation of
4
Media and information for
improvement of learning
environment
Many believe that media and
information have made learning
easy, accessible and inexpensive.
Media does not force feed
information to unwilling receivers;
instead, media has made
5
Media and Information
individuals as more
cohesive

social units
The concept of unit cohesion
stems from a military
concept of the bond soldiers
have that makes them more
effective in working together
to complete a mission.
The media is said to have the
 Text and Visual
Dimensions of
Information and
Media (Lesson 4)
●Text may be defined as a simple
and flexible format of presenting
information or conveying ideas
whether hand-written, printed or
displayed on-screen. It is very
powerful in disseminating
information, providing direction
 Text is available in different
sources, which may be
1. categorized into
Formal - Example of two:
these are news articles, published
books, newspapers, magazines, advertisements, research
works, etc. Formal text-based materials are created and
distributed by established institutions (such as publishing
companies, news agencies, etc.) and go through a
rigorous process of editing or evaluation and are usually
governed by censorship of the state.
2. Informal - Examples of these are blogs, personal e-
mails, SMS or text messages, online messengers, social
media platforms, etc. They come from personal opinions
●Text can be as short such as a
single sentence or phrase, or they
can be as lengthy as news articles
or investigative reporting. No
matter how brief or lengthy,
however, a text is always carefully
written with the intent of sending a
very specific message to the
● As consumers of text media and information, we
need to ask questions regarding the text
content to ensure its reliability:
 Who or what institution is sending this
message?
 What techniques are used to attract and hold
attention?
 What is the language used by the writer?
 What views are represented? Are they
balanced?
 How might the message be interpreted in
different ways?
●As producers of text media and
information, we need to review
the media and information design
framework:
target audience,
author or sender,
key content,
purpose,
form/style, and
format.
Typeface font, font type, or type) is the
representation or style of a text. A typeface
is usually composed of alphabets, numbers,
punctuation marks, symbols and other special
characters. Fonts in digital format are
installed in forms such as True Type Font
(.ttf), Open Type Font (.otf), etc. Fonts
convey different emotions and meaning, and
you must be very careful in choosing the right
font for your content. The table below
presents the different types of fonts, their
Design Principles and Elements

The principles in designing text elements

are emphasis, appropriateness,
proximity, alignment, organization,
repetition and contrast. Observe how
these elements are presented in each
text frame.
Visual information and media

●are materials, programs,

applications and the like that
teachers and students use to
formulate new information to aid
learning through the use, analysis,
evaluation and production of visual
images. The following are types of
● Photograph
y
● Video
● Screenshot
● Comic strip
● Meme
● Graphs/
charts
● Visual note
The primary purpose of visual information
is to gain attention, create meaning, and
facilitate retention, but how can you create
a striking visual? First, you must consider
the visual elements, or the basic units in
the construction of a visual image.
 The Design Elements are:
1. Line
This describes a shape or outline.
It can create texture and can be
thick or thin. Lines may be
actual, implied, vertical,
horizontal, diagonal, or contour.
Take note that lines provide
meaning also. Horizontal lines
are more static and calm;
vertical lines command attention
and stability; diagonal lines may
convey movement; and
2. Shape
A geometric area that stands
out from the space next to or
around it, or because of
differences in value, color, or
texture. Shape may also be
organic.
Three implied geometric
shapes can be found in the
picture above: diamond,
octagon and triangle.
Organic shapes, like the
eggplant pictured (right), are
3. Value
The degree of light
and dark in a
design. It is the
contrast between
black and white and
all the tones in
between. Value can
be used with color
as well as black and
4. Texture
The way a surface feels
or is perceived to feel.
Texture can be added to
attract or repel interest
to a visual element. Two
contrasting visual
textures are presented
in this picture taken in
Bolinao, Pangasinan: the
smoothness of the sea
and the roughness of
5. Color
Determined by its hue (name of
color), intensity (purity of the
hue), and value (lightness or
darkness of hue). Color and
color combination can play a
large role in the design. Color
may be used for emphasis, or
may elicit emotions from
viewers. Color may be warm,
cool, or neutral. It plays a major
role in our visual perception, as
it influences our reactions about
the world around us. It is
therefore important to create
6. Form
A figure having volume and
thickness. An illusion of a 3-
dimensional object can be
implied with the use of light
and shading.

Through digital means,

shadows are placed in the
drawing above in order to
provide a three-dimensional
effect.

On the other hand, thick pen

strokes are used to achieve
 Principles in
Visual Design
1. Consistency of
margins, typeface,
typestyle, and
colors are
necessary,
especially in slide
presentations or
documents that are
2. Center of interest – an area that
first attracts attention in a
composition. This area is more
important when compared to the
other objects or elements in a
composition. This can be by
contrast of values, more colors,
and placement in the format.
3. Balance – a feeling
of visual equality in
shape, form, value,
color, etc. Balance
can be symmetrical
and evenly balanced,
or asymmetrical and
unevenly balanced.
Objects, values,
colors, textures,
shapes, forms, etc.
4. Harmony – brings
together a composition
with similar units. If for
example your
composition was using
wavy lines and organic
shapes, you would stay
with those types of
lines and not put in just
one geometric shape.
(Notice how similar
Harmony is to Unity -
5. Contrast – offers
some change in
value creating a
visual discord in a
composition.
Contrast shows the
difference between
shapes and can be
used as a
background to
bring objects out
and forward in a
design. It can also
6. Directional
Movement – a
visual flow through
the composition. It
can be the
suggestion of
motion in a design
as you move from
object to object by
way of placement
and position.
Directional
movement can be
7. Rhythm – a
movement in
which some
elements
recur
regularly. Like
a dance, it will
have a flow of
objects that
will seem to
8. Perspective –
created through
the arrangement
of objects in two-
dimensional
space to look like
they appear in
real life.
Perspective is a
learned meaning
of the
relationship
Types of
Shots
1. Extreme Wide Shot /
Extreme Long Shot

● This reveals to the viewer

the world where the story
takes place. Through this
shot, the audience must
have a feel of the time and
place of the story –
whether it is morning or
evening, hot or cold, wet
or dry, and so on.
Types of
Shots
2. Wide Shot / Long Shot
● This shot establishes the
character and how he/she
is related to the scene.
The characters can be
seen from head to toe.
Because of its wide
coverage, the wide shot
can also be used as an
establishing shot. This can
also be used as a master
shot, which introduces a
Types of
3. Full Shot
Shots
● Like the wide shot,
the full shot also
shows the character
from head to toe, but
this time around, the
character is already
the focus. Through
this, you can clearly
see what the
character looks like
Types of
Shots
4. Medium Shot
● The character is
seen waist up. This
is often used in
dialogue scenes,
because it is wide
enough to show two
or more characters
but close enough to
Types of
Shots● This shot rests
5. Medium Close-up

between the medium

shot and the close-
up, with the subject
framed from
shoulders up.
Through this shot,
more body language
can complement the
Types of
Shots
6. Close-up
● This frames the
character’s face and
provides emotional
clues that cannot be
effectively shown
with the medium
shot. Other things
may be shown up
close – shaking
Types of
Shots
7. Extreme Close-up
● This is a tighter frame
that highlights the
facial features or any
subject more. It can
be highly detailed,
much more intimate,
emotionally
heightened, and even
uncomfortable to
 Camera Angles and Points of
View
1.Bird’s eye
view
2.High angle
3.Eye level
4.Low angle

5.Worm’s-eye
view
6.Over the
Shoulder Shot