DR/ Marwa Hassouna

DR/AHMED KHALED ABDEL

FATTAH
Name / id
Mohamed Abdelrahman/ 2101171
Mohamed Gamal Mohamed Soaud/ 2101156
Antonious tharwat rashad/2102320
Abdulrahman Ahmed Mohamed Nabil/2102262
 Founded in 1984
Key facts CEO: Michael Dell (also the founder)
about .Headquarters: Round Rock, Texas, USA
Dell Markets: Business, government, and
.consumer sectors
company Dell emphasizes innovation, customer service, and
.enterprise solutions
 HP.1 
Hewlett Packard Enterprise.2 
(HPE)
competitor Lenovo .3 
s Apple .4 
IBM .5 
Microsoft .6 
ASUS and Acer .7 
  Founded in 1984 by Michael Dell while
at the University of Texas with $1,000.
Background  Initially sold custom-built PCs directly to
and History customers, bypassing retailers to better
meet consumer needs.
  Acquired EMC Corporation in 2016, forming
Dell Technologies to expand into enterprise
solutions.
 Consistently ranked among the top PC
Achievemen vendors globally.
ts  Recognized for innovations in cloud
computing, AI infrastructure, and
sustainable technologies.
  Operates globally with regional units in
North America, Europe, Asia, and the
Geographic Middle East
Domain  Manufacturing and service centers
across key regions to serve diverse
markets efficiently.
 Laptops .1 
desktops .2 
monitors .3 
servers .4 
Products storage solutions .5 
line of Dell .software .6 
company PCs .7 
cloud infrastructure .8 
. • 
 Vision 
 Empower communities, businesses, and
individuals to thrive through technology.
 Deliver solutions that enhance productivity
Vision and and enable progress in every aspect of life.
Mission Mission 
 Build the digital future through innovative and
comprehensive technology solutions.
 Prioritize customer success and sustainability
in operations
 Customers 1
.Score: Yes
Products/Services 2
Mission .Score: Yes
Statement Markets 3 
Evaluation .Score: Yes
Matrix with Technology 4 
9 .Score: Yes 
components Concern for 5 
Survival/Growth/Profitability
.Score: No
 Philosophy 6 
Mission .Score: NO 

Statement Self-Concept 7 
Evaluation .Score: Yes 

Matrix with Concern for Public Image 8 

9 Score : No 
Concern for Employees 9 
components
.Score: No 
Pest
analysis,
How
External A PEST analysis examines the Political, Economic, Social, 
and Technological external factors influencing Dell’s
Factors .performance and strategic decisions

effect in the
business
 1. Trade Regulations and Tariffs
2. Data Privacy and
Cybersecurity Laws
3. Government Support for
Political .1 Technology and Innovation
Factors 4. Sustainability and
Environmental Regulations
5. Geopolitical Risks
6. Workforce and Labor Laws
7. Government IT Spending
 1. Global Economic
Uncertainty
2. Declining PC Demand
.2 3. Growth in IT and Cloud
Economic Spending
Factors 4. Exchange Rate Volatility
5. Emerging Market Growth
6. Supply Chain Costs
7. Shift to "As-a-Service"
Models
 1. Cultural Shifts Towards
Sustainability
2. Workforce Diversity and
Inclusion
3. Evolving Work Patterns
Social .3
4. Digital Literacy and
Factors Education
5. Changing Consumer
Preferences
6. Community Engagement and
Corporate Social Responsibility
(CSR)
 1. Advancements in Cloud and
Multicloud Solutions
2. AI and Machine Learning
Adoption
3. Edge Computing and IoT Growth
.4
4. Cybersecurity Demands
Technologi
cal Factors 5. Sustainability in Technology
6. Shift to Subscription-Based IT
Models
7. Advancements in AR/VR and
Metaverse Technologies
8. Integration with 5G Networks
 Threat of New Entrants .1 

Barriers to Entry: Dell benefits from high entry

Analyze the barriers due to substantial capital requirements,
six economies of scale, and advanced technology
infrastructure.
competitive
force of dell Brand and Reputation: Dell's established
company reputation for customizable, high-performance PCs
and enterprise solutions deters newcomers.
(2023)
Challenges for Entrants: New entrants face
difficulties competing with Dell’s efficient supply
chain and direct-to-consumer business model.
 Bargaining Power of Suppliers .2 

Analyze the Supplier Dependence: Dell relies on suppliers

for critical components (e.g., Intel, AMD, and NVIDIA
six for processors and GPUs).
competitive
force of dell Global Supply Chain Risks: Supply chain
disruptions (e.g., semiconductor shortages or
company geopolitical issues) can give suppliers leverage.

(2023)
Dell’s Countermeasures: Dell mitigates this
by fostering long-term supplier relationships and
diversifying supply chains.
 Bargaining Power of Buyers .3 

Analyze the Customer Segments: Dell serves a diverse

customer base, including individual consumers,
six businesses, and governments
competitive
force of dell Price Sensitivity: With many competitors (e.g.,
HP, Lenovo, Apple), buyers can easily switch, giving
company them moderate power.

(2023)
Customization Advantage: Dell's ability to
offer tailored solutions reduces buyer leverage to
some extent.
 Threat of Substitutes .4 
Analyze the Alternative Devices: Tablets, smartphones,
six and cloud computing are substitutes for traditional
PCs.
competitive
force of dell Dell’s Strategy: The company has diversified
company into servers, storage, and cloud solutions to mitigate
substitution risks.
(2023)
.
 Industry Rivalry .5 

Analyze the Competitive Landscape: Dell faces strong

competition from HP, Lenovo, Apple, and ASUS,
six particularly in PCs, laptops, and gaming equipment.
competitive
force of dell Market Saturation: The PC market is mature,
leading to intense price wars and innovation battles.
company
(2023) Differentiation: Dell’s focus on enterprise
solutions (e.g., Dell Technologies’ cloud and
infrastructure services) reduces direct rivalry in the
broader tech space.
 Complementary Products and .6 
Analyze the Stakeholders
six
Ecosystem Importance: Dell's partnerships
competitive with software providers (e.g., Microsoft, VMware) and
force of dell service providers enhance its value proposition.

company
Technological Integration: Dell's emphasis
(2023) on AI, edge computing, and hybrid cloud systems
leverages complementary innovations.
EFA Matrix
of dell
company
2023
EFA Matrix
of dell
company
2023
 Financial Resources .1 
Human Resources .2 
Company Technological Resources.3 
Resources Physical resources .4 
of Dell Intellectual Resources .5 
Technologie Natural Resources and .6 
s (2023) Sustainability Initiatives
Partnership and Collaborative .7 
Resources
Market Resources .8 
 In 2023, Dell Technologies upheld and 
advanced its company culture by emphasizing
its core values of innovation, diversity,
sustainability, customer-centricity, and
.employee empowerment
Here are the key aspects of Dell's culture in 
:2023

culture Innovation as a Core Value .1 

Diversity, Equity, and Inclusion (DEI) .2 
Sustainability and Environmental .3 
Responsibility
Customer-Centric Mindset .4 
Empowering the Workforce .5 
Focus on Collaboration and Agility .6 
Social Impact and Community .7 
Engagement
 Dell Technologies' management in
2023 is guided by a strong leadership
team that oversees its global
operations, strategic direction, and
Management commitment to innovation and
sustainability.
Key leaders include Michael Dell, the
Chairman and CEO, who plays a pivotal
role in the company's vision and
execution.
 Dell Technologies maintained a strong
market position in 2023, focusing on its
diversified portfolio across PCs, servers,
Market storage solutions, and hybrid cloud
position of offerings.
dell  It ranked as the third-largest PC
company vendor globally, with a market share of
2023 16% in Q3 2023, trailing Lenovo and
HP. Dell shipped over 10 million PC
units during that quarter,
demonstrating resilience despite
industry-wide challenges in demand.
 Dell Technologies' marketing mix (4Ps) 
in 2023 showcases a strategy centered
on meeting the needs of both
Market mix consumer and enterprise markets
of dell while leveraging innovation and
.sustainability
compny
Product .1 
2023
Price .2 
Place (Distribution) .3 
Promotion .4 
 Diversified Portfolio: Dell offers a wide
range of products, including laptops,
desktops, servers, storage solutions,
Product(4Ps.1 and hybrid cloud platforms.
)
Customization: Dell emphasizes
tailored solutions, allowing customers
to configure devices and services
based on their specific needs.
 Tiered Pricing Strategy: Dell implements a
tiered pricing model catering to various
market segments :
 Budget-conscious consumers
Price.2
 Premium consumers and enterprises
(4Ps)
Flexible Financing: Dell provides flexible
payment plans and financing options for
businesses and individuals, enhancing
affordability
 Global Reach: Dell operates in
over 180 countries through its
Place .3 direct-to-customer model and
third-party retailers .
(Distribution
) (4Ps)
E-commerce: Its online platform
allows customers to configure and
purchase products directly .
 Digital Marketing: Dell uses targeted
campaigns on platforms like Google
Ads, social media, and email marketing
to reach diverse audiences.

.4 Traditional Media: Advertisements on

Promotion TV, print, and events like CES 2023
(4Ps) emphasize Dell's innovation and
sustainability.

Customer Engagement: Dell utilizes

reviews, webinars, and interactive
forums to build trust and strengthen
customer relationships
Brand and
Dell's reputation is further enhanced
corporate by its inclusion in the "2023 Top 100
reputation Companies in Sustainability"
of dell in promoting diversity, inclusion , and
2023 digital literacy, demonstrating a
commitment to social responsibility
 Dell's liquidity ratios for fiscal 2023 provide
Financial insight into its ability to meet short-term
obligations:
position
Current Ratio: As of fiscal year-end 2023,
(liquidity Dell's current ratio was approximately 0.82.
ratios) Quick Ratio: Excluding inventory from
current assets, Dell's quick ratio is
approximately 0.73.
 In 2023, Dell Technologies' activity ratios,
which measure how effectively a company
utilizes its assets to generate revenue,
showed the following highlights:
Financial Inventory Turnover: Dell demonstrated .1 
position strong inventory management with an
(activity inventory turnover ratio of 14.9 times,
ratios) slightly down from 16.1 times in the
.previous year
Asset Turnover: The asset turnover .2 
ratio was 1.12 in 2023, compared to 1.03 in
2022. This improvement highlights Dell's
ability to generate more revenue per dollar
.of assets
 In 2023, Dell Technologies
maintained a strong financial
structure but also carried notable
Financial leverage. Two key leverage ratios
are:
position
Debt-to-Equity Ratio: Dell's debt-to-
(leverage
equity ratio was reported as -11.26, a
ratios) negative value largely due to its
negative shareholder equity
Debt-to-EBITDA Ratio : Dell's debt-
to-EBITDA ratio was approximately 2.83
in 2023. (earnings before interest,
taxes, depreciation, and amortization )
 For 2023, Dell Technologies displayed
notable growth trends, as reflected in
its growth ratios:
Revenue Growth: Dell's annual
revenue grew modestly in fiscal 2023.
Financial Total revenue for the fiscal year was
position $102.3 billion, a slight increase of 1%
(Growth ratios) from $101.2 billion in the previous fiscal
year.
Earnings Per Share (EPS) Growth:
Dell achieved growth in its non-GAAP
diluted EPS, increasing by 24% year-
over-year in the second quarter of fiscal
2023.
 In 2023, Dell Technologies continued to prioritize innovation
and technological advancement as central components of its
research and development (R&D) strategy.
Key initiatives in Dell's R&D during 2023
Dell's R&D include:
(Reaserch Multi-Cloud Solutions: Dell enhanced its multi-cloud .1 
capabilities, enabling businesses to balance public and
and .private cloud environments

Developme AI and Edge Computing: Dell focused on deploying AI .2 

and automation at the edge, recognizing its potential to
nt) accelerate innovation and enhance real-time decision-
.making
Cybersecurity: Strengthening data protection remained .3 
.a top priority
Productivity through Innovation: The company .4 
continued to modernize its data infrastructure to simplify
operations, reduce costs, and enable faster innovation
.cycles
 In 2023, Dell Technologies leveraged
advanced Management Information Systems
Manageme (MIS) to streamline operations and enhance
customer experiences
nt Dell's collaboration with Databricks further
Informatio expanded its MIS capabilities. By integrating
n System Databricks' Lakehouse platform.

Dell introduced AI-powered tools and

emphasized generative AI applications to
optimize data processing and support
decision-making in real time.
 Dell's operations in 2023 were marked by a focus on
innovation, sustainability, and strategic business
segments, ensuring the company’s position in a
dynamic and competitive market.
Core Business Operations: Dell operated through .1 
:two main divisions
 - Infrastructure Solutions Group (ISG)
Operations of  - Client Solutions Group (CSG)
dell company
2. Technology and Innovation:
Dell expanded its multicloud and edge solutions,
introducing platforms like Dell NativeEdge.
Sustainability and Efficiency: Dell committed to .3 
making its supply chains more efficient and
.environmentally friendly
Operational Efficiency : Despite a challenging .4 
market, Dell delivered strong operating income by
.managing costs and leveraging its direct sales force
 An Internal Factor Analysis (IFA) Matrix evaluates a 
company's internal strengths and weaknesses to
determine its strategic position. Below is an outline of
Dell Technologies' IFA Matrix based on available
:information for 2023
Strengths
IFA Matrix Strong Brand and Market Position .1 
of dell Innovation and R&D .2 
company Customer-Centric Services .3 
Sustainability Commitments .4 
Weaknesses
High Reliance on Debt Financing .1 
Declining PC Market Demand .2 
Supply Chain Dependencies .3 
CPM
matrix of
dell
company
(2023)
Swot analysis
 Here are some short-term objectives
for Dell Technologies in 2023,

Short Term Accelerate Innovation in Multicloud .1 

objectives Expand Emerging Market Presence .2 
about dell Enhance Sustainability and ESG .3 
company Practices
2023 Drive Revenue from Client .4 
Solutions
Strengthen Supply Chain Resilience .5 
 Here are the long-term objectives for 
Dell Technologies in 2023

Long Term Expand Global Technology.1 

.Leadership
objectives
about dell Maximize Sustainability .2 
Metrics
company
2023 Efficiency .3 
Grow Market Regions .4 
 Dell's Corporate Strategies in Different Categories
Integrative Strategies :
Dell uses vertical and horizontal integration to 
Dell's ..maintain control and expand its operations
Corporate Vertical Integration .1 
Strategies  Produces components in-house to reduce
reliance on external suppliers.
in Different  Direct sales model bypasses intermediaries,
Categories improving efficiency and customer interaction.
Offers end-to-end IT solutions, including
hardware, software, and consulting services.
Dell's Horizontal Integration .2 
Corporate  Acquired EMC Corporation to dominate enterprise
Strategies storage and cloud computing.
 Integrated VMware to provide hybrid cloud solutions.
in Different  Bought Alienware to expand into the gaming sector.
Categories
 Intensive Strategies:
Dell focuses on market penetration, development, and 
.product innovation to grow
Market Penetration .1• 
Dell's Aggressively markets PCs, servers, and storage
solutions at competitive prices.
Corporate Expands partnerships with corporate clients to secure
Strategies long-term contracts.
Market Development .2• 
in Different Targets emerging markets like India and Southeast Asia
Categories to boost global presence.
Builds local partnerships to enhance distribution and
services.
Product Development .3• 
Innovates in hybrid cloud, edge computing, and AI
technologies.
Updates product lines, such as high-performance
 Diversification Strategy:
Dell diversifies by entering new markets 
.and industries
Related Diversification .1• 
Dell's Expands from PC manufacturing to data
Corporate centers, cloud computing, and IT
services.
Strategies
Develops solutions that integrate
in Different
hardware and software, like Dell EMC
Categories and VMware products.
Unrelated Diversification .2 • 
Focuses less on unrelated ventures but
explores new revenue streams in high-
demand tech areas.
 Defensive Strategies:
Dell uses retrenchment, divestiture, and cost 
.management to stay competitive
Retrenchment .1 
Dell's Exited low-margin markets, such as smartphones.
Streamlined operations to focus on high-growth sectors
Corporate like enterprise IT.
Strategies Divestiture .2 
in Different Sold non-core assets to realign resources toward
strategic priorities.
Categories Cost Leadership .3 
Optimizes supply chains to lower production and
distribution costs.
Maintains competitive pricing to protect market share
against rivals like HP and Lenovo.
 Low-Cost Strategy: Dell leverages its
efficient supply chain, direct-to-consumer
model, and economies of scale to provide
affordable IT hardware and services across
broad markets​
Cost
leadership
Narrow or Focused Low-Cost
Strategy: Dell targets specific segments like
SMBs, emerging markets, and education with
localized, cost-effective solutions tailored to
meet the needs of price-sensitive customers​
 Wide Target Market Differentiation: Dell
focuses on providing innovative, customizable solutions
across enterprise, SMB, and individual markets,
emphasizing advanced technology like hybrid cloud, AI-
driven systems, and premium hardware​
Differentiati
on
Narrow Target Market Differentiation: Dell
caters to niche markets, such as high-performance
computing for enterprises and tailored IT solutions for
education, offering specialized services and products that
meet specific needs
 Strategies )strengths-opportunities( 

SO Strategies for Dell:

S O . Expand Cloud Services Using Technological Innovation .1 

(strengths- Leverage R&D capabilities to develop cutting-edge hybrid cloud .2 

.solutions that integrate seamlessly with existing systems
opportuniti
es) Collaborate with major cloud providers to strengthen Dell .3
.Technologies' presence in cloud infrastructure


Strategies Strengthen Position in Remote Work Solutions .4 

Utilize the direct-to-consumer model to provide customizable. 5 

remote work packages, including laptops, peripherals, and secure
.IT services
 (weaknesses-opportunities)Strategies
W O
(weaknesse Leverage Innovation to Overcome Competition.1 

s-
Expand Market Coverage Through Localization .2 
opportunitie
s) Focus on Sustainability for Brand Differentiation.3 
Strategies
Address PC Market Decline with Growth in Services .4 
 (Strengths-Threats) Strategies for Dell
Technologies in 2023:

Capitalize on Innovation to Counter Intense Rivalry .1 

S T
(strengths- Enhance Brand Value to Mitigate Pricing Pressures .2 
threats)
Strategies Optimize Supply Chain with Technological Leadership .3 

Expand in Growth Markets to Balance Economic .4 

Challenges

Invest in Sustainability to Build Competitive .5 

Advantage
 (Weaknesses-Threats) Strategies for Dell
Technologies in 2023:

Diversify Product Lines to Mitigate Declining PC Demand .1 

W T
(weaknesse Strengthen Partnerships to Overcome Supply Chain .2 
Challenges
s-threats)
Strategies Enhance Value Proposition to Address Competitive Pressures .3 

Optimize Costs to Handle Economic Uncertainty .4 

Focus on Emerging Markets to Offset Maturity in Developed .5 

Economies