CHAPTER 2 Microeconomics Ppt (3)
CHAPTER 2 Microeconomics Ppt (3)
Q Q’ Quantity
The Demand Curve: Negative relationship
between the quantity of a good that consumers are
willing to buy and the price of a good
Price
Variables that effect demand
curve:
1. Income
2. Prices of related goods
A 3. Tastes, Culture, Mentality
4. Weather, season
B Demand’ 5. Expectations
Demand
Q1 Q2 Quantity
The market mechanism: tendency in a
free market for price to change until the
market clears
Price
Shortage
Demand
Quantity
Elasticities of supply and demand: elasticity
measures the sensitivity of one variable to
another
Price elasticity of demand: measures the sensitivity of Qd to price
changes
Ep=% change in Qd /% change in P
or
P/Qd multiplied by change in Qd / change in P
Price Price
Demand
Demand
Quantity
Quantity
Infinitely elastic demand Completely inelastic
demand
Income Elasticity of Demand:
Arc Elasticity:
Price elasticity calculated over a range of prices
Formula: change in Qd/change in P * average P/average Qd
Short Run versus Long Run
Elasticities
Demand: durables, nondurables
Example:
Nondurables: Gasoline, coffee, hamburger, e.t.c.
If the price of gasoline sharply increases in the short run motorists
will drive less, but in the long run they will shift to smaller, fuel-
efficient cars. So, for nondurables demand is more elastic in the long
run.
IE is more elastic in the short run for durables, because people try to
realise dream when they become richer.
b=8
f=9,75
a=? Find a? Qd=a-bP+fI 7,5=a-8*0,75+9,75*1,0
a= 3,75
Effects of government intervention – Price
controls
Price
Supply
P1
P2(price ceiling)
shortage Demand
Quantity