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VCM presentation Powerpoint 2024

The document provides an overview of e-commerce, including its definition, types (B2C, B2B, C2C, C2B, B2G), and elements to consider before launching an e-commerce business. It highlights how e-commerce enhances business growth through expanded reach, increased sales, cost savings, and personalized marketing. Additionally, it outlines strategies for e-commerce success, such as user-friendly websites, effective marketing, and robust security measures.

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18 views

VCM presentation Powerpoint 2024

The document provides an overview of e-commerce, including its definition, types (B2C, B2B, C2C, C2B, B2G), and elements to consider before launching an e-commerce business. It highlights how e-commerce enhances business growth through expanded reach, increased sales, cost savings, and personalized marketing. Additionally, it outlines strategies for e-commerce success, such as user-friendly websites, effective marketing, and robust security measures.

Uploaded by

Ww
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 28

VENTURE CREATION AND MANAGEMENT

Presentation By:

GODHIDHI LEONARD
MOYO WAYNE M
QUESTION 10

a) What is e-commerce?
b)State major types of e-commerce.
c) What are the elements to consider before launching into e-
commerce?
d)With practical examples, show how e-commerce enhances
business growth.
e) Give strategies for the success of e-commerce
What is e-commerce?
Brief History: E-commerce has its roots in the early 1970s with the
development of electronic data interchange (EDI), which enabled businesses to
exchange documents and information electronically. However, it wasn't until
1994 that the very first transaction took place. This involved the sale of a CD
between friends through an online retail website called NetMarket.
Today, e-commerce is a thriving industry, encompassing a wide range of businesses
and sectors. E-commerce is supported by technology assets such as supply chain
management, internet marketing, online transaction processing, a data management
system, and an inventory management system. Not only that, even live chats,
chatbots, and voice assistants all empowered e-commerce. E-commerce is defined
as the execution of business on an online platform using digital devices, such as
mobile phones, computers, tablets, and the internet.
E-commerce-short for electronic commerce.It refers to the
buying and selling of goods and services over the internet. It
involves online transactions, electronic fund transfers, online
shopping, and online marketing.
Examples of e-commerce businesses:
1. Amazon

2. eBay

3. Alibaba

4. Shopify

5. Netflix
State major types of e-commerce.

1.Business-to-Consumer (B2C)
2.Business-to-Business (B2B)
3.Consumer to Consumer (C2C)
4.Consumer to Business (C2B)
5.Business to Government (B2G)
Business-to-Consumer (B2C)

This type of e-commerce involves transactions between businesses and


individual consumers. Online retail stores are an example of B2C e-
commerce, where businesses sell products or services directly to
consumers through their websites. . For example, when you buy a pair of
shoes from an online retailer like Nike.
Business-to-Business (B2B):

B2B e-commerce involves transactions between businesses. It includes online


marketplaces, where businesses can buy and sell products or services to each
other. For example, a manufacturer purchasing raw materials from a supplier
through an online platform.
Consumer-to-Consumer (C2C)

C2C e-commerce occurs when consumers sell products or services


directly to other consumers. Online auction websites and classified ads
platforms are examples of C2C e-commerce. Individuals can sell used
items or offer services to other individuals through these platforms. The
most well-known C2C is eBay and Facebook marketplace
Consumer-to-Business (C2B)

C2B e-commerce involves transactions where individuals offer products or


services to businesses. For example, freelance platforms where individuals
provide services like graphic design or content writing to businesses.
Business-to-Government (B2G)
B2G e-commerce refers to online transactions between businesses and
government entities. It includes online procurement systems where
businesses submit bids for government contracts or pay taxes online.
WHAT ARE THE ELEMENTS TO CONSIDER BEFORE LAUNCHING
INTO E-COMMERCE?
 Market Research:
Understand your target audience, competitors, and market trends. Identify
the demand for your products or services in the online market.

 Business Plan
Create a comprehensive business plan outlining your objectives, target
market, marketing strategies, sales projections, and financial
considerations.

 Website Development
Build or design a user-friendly website with secure payment gateways,
attractive product displays, and easy navigation. Ensure the website is
mobile-responsive.
 E-commerce Platform
Choose a suitable e-commerce platform that aligns with your business
requirements. Consider factors like scalability, integration capabilities,
inventory management, and payment processing options.

 Logistics and Shipping


Establish a reliable shipping and logistics system to ensure prompt
delivery of products. Consider partnerships with shipping carriers and
determine shipping costs and policies.

 Payment and Security


Implement secure payment gateways to protect customer information and
facilitate smooth transactions. Consider using SSL certificates and
encryption technologies.
 Customer Support
Provide effective customer support channels like live chat, email, or phone
to address customer queries or concerns promptly.

 Marketing and Promotion


Develop a robust online marketing strategy, including search engine
optimization (SEO), social media marketing, email marketing, and content
marketing to drive traffic and sales.
With practical examples, show how e-commerce
enhances business growth.
 Expanded Reach
E-commerce allows businesses to reach a global customer base. For instance, a
small local retailer can sell products worldwide through an online store,
significantly expanding their customer reach.

 Increased Sales
E-commerce provides a convenient shopping experience for customers, leading to
increased sales. Amazon, for example, has experienced significant business
growth by providing a wide range of products and a seamless shopping
experience online.

 Cost Savings
E-commerce eliminates the need for physical retail stores, reducing overhead
costs associated with rent, utilities, and staffing. Online-only businesses like
Zappos have thrived by cutting down on traditional retail expenses.
 Personalization and Targeted Marketing
E-commerce platforms allow businesses to collect customer data and personalize the
shopping experience. By analyzing customer behavior and preferences, businesses
can offer customized recommendations and targeted marketing campaigns, leading to
higher conversion rates.

 Efficient Inventory Management


E-commerce systems enable businesses to track inventory levels in real-time,
reducing the risk of stock outs or overstocking. This optimization leads to better cash
flow management and improved profitability.
GIVE STRATEGIES FOR THE SUCCESS
OF E-COMMERCE
 User-Friendly Website:
Create an intuitive and easy-to-navigate website design. Ensure a seamless
and secure checkout process to minimize cart abandonment.

 Mobile Optimization
Optimize your website for mobile devices to capture the growing number of
mobile shoppers. Implement responsive design and mobile payment options.

 Effective Marketing
Develop a comprehensive digital marketing strategy. Utilize SEO techniques,
social media advertising, email marketing, influencer collaborations, and
content marketing to drive traffic and conversions.
 Customer Engagement
Focus on building strong customer relationships. Offer personalized
recommendations, loyalty programs, and excellent customer service to foster
loyalty and repeat purchases.

 Streamlined Checkout Process


Simplify the checkout process and reduce the number of steps required to
complete a purchase. Offer multiple secure payment options to
accommodate customer preferences.

 Social Proof and Reviews


Encourage customer reviews and display social proof to build trust and
credibility. Positive reviews and testimonials can influence purchasing
decisions.
 Data Analytics
Utilize analytics tools to gain insights into customer behavior, website
performance, and marketing effectiveness. Use these insights to make data-
driven decisions, optimize your e-commerce strategy, and improve customer
experiences.

 Continuous Improvement
Stay updated with the latest e-commerce trends and technologies. Regularly
monitor and adapt your strategies to meet changing customer needs and
market dynamics.

 Collaboration and Partnerships


Explore partnerships with complementary businesses or influencers to expand
your reach and tap into new customer segments.
Security and Trust
Invest in robust cybersecurity measures to protect customer data and ensure
secure transactions. Display trust badges and security certifications to instill
confidence in your customers.
THANK YOU
THE END

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