Data analyticsdd
Data analyticsdd
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Introduction to Data Analytics
• Importance in Decision-Making
• Data analytics is the process of examining, organizing, and interpreting data to extract
valuable insights. It plays a crucial role in decision-making by:
• Providing evidence-based insights for strategic planning.
• Identifying patterns and trends for forecasting and optimization.
• Enhancing operational efficiency and customer experience.
• Types of Data
1. Structured Data:
1. Organized in rows and columns (e.g., databases, spreadsheets).
2. Examples: Customer names, sales figures, timestamps.
2. Unstructured Data:
1. Does not follow a specific format (e.g., text, images, videos).
2. Examples: Social media posts, audio files, IoT sensor data.
Applications in Various Industries
•Healthcare:
•Predicting patient outcomes, improving diagnoses, and optimizing resource allocation.
•Example: Analyzing patient data to identify risk factors for chronic diseases.
•Retail:
•Personalized recommendations, inventory management, and customer behavior analysis.
•Example: Amazon’s recommendation engine.
•Finance:
•Fraud detection, risk management, and investment analysis.
•Example: Credit card fraud monitoring systems.
•Manufacturing:
•Predictive maintenance, quality control, and supply chain optimization.
•Example: Monitoring equipment performance to prevent breakdowns.
Data Collection and Preprocessing
• Overview of Tools
1. Excel:
1. Widely used for basic data analysis, pivot tables, and simple visualizations.
2. Ideal for small-scale datasets.
2. Tableau:
1. Advanced data visualization tool for interactive dashboards and reports.
2. Integrates with multiple data sources.
3. Power BI:
1. Microsoft’s business analytics tool for creating insightful, shareable reports.
2. Focuses on ease of use for non-technical users.
• Visualization
• Charts: Bar, line, and scatter plots to show trends and relationships.
• Dashboards: Interactive, real-time data monitoring.
• Maps: Geographic data analysis (e.g., sales by region)