Scribd
Upload
2 views

Quantitative vs Qualitative Research Understanding the Differences

This presentation outlines the differences between quantitative and qualitative research, focusing on their methodologies, objectives, and data types. Quantitative research is objective, structured, and aims to test hypotheses using numerical data, while qualitative research is subjective, flexible, and seeks to understand individual experiences through words and observations. Both approaches can be combined for richer insights and stronger findings in research.

Uploaded by

rjhallegado0
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
2 views

Quantitative vs Qualitative Research Understanding the Differences

This presentation outlines the differences between quantitative and qualitative research, focusing on their methodologies, objectives, and data types. Quantitative research is objective, structured, and aims to test hypotheses using numerical data, while qualitative research is subjective, flexible, and seeks to understand individual experiences through words and observations. Both approaches can be combined for richer insights and stronger findings in research.

Uploaded by

rjhallegado0
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 14

Quantitative vs.

Qualitative
Research: Understanding
the Differences
This presentation explores the differences between quantitative and qualitative
research, highlighting their unique strengths and applications.

JB
by Jennifer Bautista
What is Quantitative Research?
Focus Methodology
Collecting and Experiments,
analyzing surveys, and
numerical data statistical
to test analysis to
hypotheses and gather objective
draw data.
Characteristics of Quantitative Research
1 Objective 2 Deductive
Aims to measure and quantify data, minimizing bias. Starts with a hypothesis and tests it through data analysis.

3 Generalizable 4 Structured
Findings can be applied to a larger population. Uses standardized methods and tools for data collection.
What is Qualitative Research?
Focus Methodology

Exploring and understanding people's experiences, perspectives, Interviews, focus groups, observation, and content analysis to
and beliefs. gather subjective data.
Characteristics of Qualitative Research
1 Subjective 2 Inductive
Focuses on individual experiences and interpretations. Develops theories and insights from the data collected.

3 Contextual 4 Flexible
Takes into account the specific context and environment. Allows for adjustments and changes in methodology based
on emerging insights.
Choosing the Right Approach for Your Research
Goals

Research Question
1

2 Methodology

3 Data Collection

4 Data Analysis

5 Findings
Key Differences: Methodology, Data,
and Objectives
Data
Quantitative: Numbers, statistics,
measurements Methodology
Qualitative: Words, stories, observations Quantitative: Experiments,
surveys, statistical analysis
Qualitative: Interviews, focus
groups, observation
Objectives
Quantitative: Test hypotheses, quantify
relationships
Qualitative: Understand perspectives, explore
experiences
Similarities: Qualitative Research and Quantitative
Research
1. Both have the process of inquiry and investigation.
2. Both improve life and help us in understanding various
issues of life and in giving solutions to our problems.
3. Both start with a problem and end with a new problem.
4. Both use textual forms in analyzing and interpretation of
data.
5. Both use inductive and deductive methods of presenting
data.
When to Combine
Quantitative and Qualitative
Methods
1 2
Rich Insights Stronger Findings
Combine data for a comprehensive Validate qualitative findings with
understanding. quantitative data.

3
Practical Applications
Develop actionable insights for decision-
making.

You might also like