CURRENT •HAARITHA.

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AFFAIRS IN •HAJA MAIDEEN.J-230292601017

•HARI PRASAD. N-230292601018

BUSINESS
LAB
MSE 6206
OBJESTIVES
 Introduction
 Comparison of global and national
scenario
 Government policies and regulations
 Future prospects
 Challenges
 Successful entrepreneur
 5 consumer durable companies in India
 Conclusion
CONSUMER DURABLES
INTRODUCTION

CONSUMER DURABLES

• "Consumer durables" is the

phrase used to describe
goods that are expected to
last for a long period of
time and are not quickly
consumed or used up.
• Examples of consumer
durables include
appliances, electronics,
furniture, and automobiles.
 COMPARISON OF GLOBAL AND
NATIONAL SCENARIO
The contribution of consumer durables to the Indian
GDP is approximately 7-8% as of
2021 according to times of india.

India's is experiencing a robust growth with exports

growing by 13.8% in FY23, which is the highest in
the last 6 years.

FDI in the Appliances and Consumer Electronics (ACE)

industry has nearly doubled to US$ 481 million.

India's exports of mobile phones doubled from US$

5.45 billion in 2021-22 to US$ 11.12 billion in FY 2022-
23, making India the second-largest mobile
manufacturer in the world.
GOVERNMENT POLICIES
AND REGULATIONS
➢Bureau of Indian Standards (BIS): The BIS is
responsible for setting standards and certifying
products to ensure their quality, safety,
and reliability.

➢Import regulations: The import of consumer

durables into India is subject to customs duties,
tariffs, and other import regulations imposed
by the government. These regulations aim to
protect domestic manufacturers, ensure product
quality, and regulate the flow of imported
goods into the country.
 Competition Commission of India (CCI): The CCI is
tasked with promoting fair competition in the market
and preventing anti-competitive practices that could
harm consumers
 Energy Efficiency Standards: The government of
India has introduced energy efficiency standards for
consumer durables like refrigerators,
air conditioners, and LED bulbs to promote energy
conservation and reduce environmental impact.
Manufacturers are required to comply with these
standards to sell their products in the market.
 Consumer Protection Act, 2019: This provides a legal
framework for protecting the rights of consumers
and addressing grievances related to defective products,
unfair trade practices, and misleading advertisements.
 FUTURE PROSPECTS
OF THE SECTOR
• The sector is expected to grow at of 4.5% from 2022 to
2027.
• Smart Technology Integration: STI including IoT
connectivity, AI-powered features, and automation.
• Sustainability and Eco-Friendly Products: Consumers are
increasingly conscious of environmental impact and
sustainability.
• Personalization and Customization: Manufacturers that
offer customizable options and personalized experiences
will have a competitive edge in the market.
• . India aims to achieve electronics manufacturing worth
US$ 300 billion and electronics exports of US$ 120 billion
by FY26. The Consumer Electronics and Appliances
 ➢The increasing competition from emerging
markets
CHALLENGES ➢Changing Consumer Preferences
➢Supply Chain Disruptions: The industry relies
OF SECTOR on complex global supply chains for raw
materials, components, and finished
products. Disruptions in the supply chain,
such as natural disasters, geopolitical
events, or pandemics, can impact production
schedules and lead to supply shortages.
➢Regulatory Compliance: Compliance with
various regulations related to product safety,
energy efficiency, and environmental
SUCCESSFUL ENTREPRENEURS
ANAND MAHINDRA

• Anand Mahindra is the chairman of the Mahindra

Group, an Indian multinational conglomerate.
• He is the son of Keshub Mahindra, who founded
the company in 1945.
• He is a graduate of Harvard Business School.
• He has served on the boards of several
companies, including Ford Motor Company and
Citigroup.
• He is a philanthropist and has donated millions of
dollars to various causes
PAWAN MUNJAL
• Pawan Munjal is the chairman and
managing director of Hero MotoCorp, the
world's largest two-wheeler manufacturer.
• He is also the co-founder of Hero Group,
a multinational conglomerate with interests
in engineering, automotive, real estate,
and financial services.
• He is a recipient of the Padma Bhushan, India's
third-highest civilian award
 TOP CONSUMER DURABLE COMPANIES
Durable
Footwea Househ
Paint Jewelry Watches
electron r old
ics
Nike
Samsung Asian Tanishq Titan Godrej

Bata
Blueston
LG Nippon Casio Nestle
e
Woodland

Sony Nerolac Caratlane Fossil ITC

Paragon
 DURABLE ELECTRONICS
PARTICULARS DETAILS
Name Godrej Group
Location headquartered in Mumbai, Maharashtra
CEO Anuj Podda
History when it was founded by Kamalnayan Bajaj as Radio Lamp Works
Limited to manufacture electric lamps and radio sets.
Over the years, Bajaj Electricals diversified its product portfolio
to include other electrical appliances such as fans, lighting.
late 20th century and early 21st century, Bajaj Electricals
expanded its operations internationally, catering to markets
beyond India.
Misson Enhancing quality of life and bringing happiness with
sustainability
Type Private
Logo
 PARTICULARS DETAILS
No.of employees 4381 employees.
Awards Bajaj Electricals has been recognised for best-in-class
industry practices across the country and adjudged as
'Most Resilient Supply Chain Team of the Year'
Target market Bajaj Electricals targets the middle-class audience.
Mergers/ Bajaj Electricals has made 3 acquisitions across sectors
Acquisition such as Energy Efficiency and Household Durables. The
company has spent over $6.28M for acquisitions.
Financial The net worth of the Indian company, Bajaj Electricals Limited, in
Information financial year 2023 was over 18 billion rupees, which was an
increase from the previous year.
CSR Activity Corporate Social Responsibility programs are focused
towards environmental sustainability, education, health,
arts & culture and community development
 Watches and
Jewellery
PARTICULA DETAILS
RS
Name Titan Company Limited, the parent company of Tanishq .
Location Headquartered in Bengaluru, Karnataka, India
Type Public
History ➢ Titan was founded in 1984 by Tata Group and Tamil Nadu
Industrial Development Corporation (TIDCO) to produce
quartz watches.
➢ In 1986, Titan launched its first brand of watches.
➢ In 1994, Titan entered the lifestyle and accessories by
establishing Tanishq .
➢ In 2005, Titan introduced Fastrack
➢ In 2013, Titan expanded to eyewear Titan eyeplus.
➢ In 2014 entered the fragrances segment Skinn.
➢ Finally, in 2016, Titan introduced Raga , a collection of
stylish and modern watches designed for women.
Misson Titan's mission is to "make everyday moments special".
PARTICULAR DETAILS
S
Share price 3,615.00 INR is share price
Awards ➢ Titan's jewelry brand, has been recognized at the Retail Jeweller India
/Recognition Awards for its innovative designs and excellence in the jewelry industry.
➢ Titan has been a recipient of the Reader's Digest Trusted Brand Award,
reflecting consumer trust and satisfaction.

Mergers/ Titan acquired additional 27.2% in CaratLane for ₹4,621 crore to

Acquisitionsraise stake to 98.28%
Turnover In FY23 382 billion Indian rupees
CSR ActivityEducation and Skill Development, Healthcare, Women
Empowerment
CEOs/Boards C.K. Venkataraman
Products Watches, Jewellery, Bags, Perfumes, Belts, Wallets and Eyewear
Logo
 PARTICULARS
PAINT INDUSTRY DETAILS
Name Asian paint ltd
Location Mumbai, India
Type public
History The company was started in Gaiwadi, Mumbai by four
Gujarati friends. They all founded the company in
February 1942. During World War II and the
Quit India Movement of 1942,initially produced only
one product, cement paint. Over the years, Asian
Paints expanded its product range and operations,
becoming one of the largest and leading paint
companies in India and Asia.
Misson "provide high-quality paints and coatings that
enhance the lives of our customers."
CEOs/Boards Amit Syngle
Products/ As of 2022, Asian Paints has approximately 2,000
 PARTICULARS DETAILS
Financial 2,936.35 INR
Information 2 Feb, 3:30 pm IST •
Turnover of asian paints Rs.34,367.8 crores in 2023

Awards/ Golden Peacock Global Award for Sustainability and Asia's

Recognition Most Trusted Paint Brand by Reader's Digest and many more
for their excellence in various areas such as innovation,
sustainability, corporate governance, and brand reputation.
Mergers/ Asian Paints has made 3 acquisitions across sectors such
Acquisitions as B2C E-Commerce, Consumer Digital - India, Home
Improvements and others. The company has spent over
$31.6M for acquisitions
CSR Activity Asian Paints' CSR activities are aligned with the United
Nations Sustainable Development Goals (SDGs) and aim to
create a positive impact on society while upholding ethical
business practices.
Logo
 FOOTWEAR
PARTICULARS DETAILS

Name Paragon
Location Paragon Pvt Ltd in Peenya Industrial Area, Bangalore
Type unlisted private company
Misson Our mission is to deliver better business outcomes and
become a trusted partner to our clients by providing
valuable consulting services.
CEOs/Boards MITHUN ABRAHAM JOSEPH

Products/Services Paragon's product range includes a variety of shoes and

boots for different occasions. The brand offers formal
shoes for office wear, casual shoes for everyday wear,
and sports shoes for fitness enthusiasts. Paragon also
offers a variety of boots, including winter boots, rain
boots, and hiking boots.
 PARTICULARS DETAILS

No of employees 1,000 employees

Awards/ Paragon, has awarded its communications mandate to

Recognition 80dB Communications. 80dB will manage traditional
media outreach, digital PR and social media engagement
to elevate Paragon's brand presence and resonance in the
market.
Financial Paragon Footwears Private Limited's operating revenues
Information range is Under INR 1 cr for the financial year ending on 31
March, 2023.
CSR Activity Eradicating hunger, poverty and malnutrition, providing
education,
Promoting gender equality, empowering women, setting
up homes and hostels for women and orphans; setting up
old age homes.
Logo
 HOUSEHOLD INDUSTRY
PARTICULARS DETAILS
Name Hindustan Unilever limited
Location Mumbai, Maharashtra, India.
Type Public
History Hindustan Unilever Ltd (HUL) has a rich history
dating back to the 19th century. It was
originally established as Lever Brothers in
1933, following the merger of Lever Brothers
and Margarine Unie. The company began its
operations in India in 1931, and over the years,
it expanded its presence and product portfolio.
Misson Increasing life's vitality
CEOs/Boards Sanjiv Mehta
Products/Services Homecare, personal care ,food and
refreshment, health and hygiene ,water
 PARTICULARS DETAILS

Stock price 2,452.00 INR

Awards/Recognition ➢ FMCG Company of the Year(fast-moving
consumer goods sector)
➢ Best Workplace Awards
➢ Innovation Awards.

Mergers/ Adityaa Milk ; 2018-19. GSK CH India ; 2016-17.

Acquisitions Kimberley Clark Lever Limited (KCLL) ; 2015-16.
Indulekha ; 2015-16. Gold Seal Indus Valley and
Rozana.
Turnover Rs 58.154 crore in FY23
Logo
In conclusion, the consumer durables industry continues to
show promise for sustained growth, driven by
technological innovation, changing consumer preferences,
and expanding market opportunities. With a focus on
product quality, affordability, and after-sales service,
companies can leverage these trends to establish a
competitive edge and capture the evolving demands of the
modern consumer
THANK YOU