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Unit 3 ui ux design

The document provides an overview of User Experience Design (UXD), including its definition, importance, and key principles. It discusses various types of websites, roles within UXD, and the impact of company culture on the design process. Additionally, it outlines guidelines for usability, accessibility, and desirability in UXD.

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ael
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11 views

Unit 3 ui ux design

The document provides an overview of User Experience Design (UXD), including its definition, importance, and key principles. It discusses various types of websites, roles within UXD, and the impact of company culture on the design process. Additionally, it outlines guidelines for usability, accessibility, and desirability in UXD.

Uploaded by

ael
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Unit III

INTRODUCTION TO THE USER EXPERIENCE


Introduction to User Experience Design (UXD)

• Definition of User Experience Design

• Importance in modern digital products

• Overview of key principles


The Tao of UXD Basics

• Philosophy behind UXD

• Balancing user needs and business goals

• Harmony in design and functionality


User Experience Design

• Comprehensive definition of UXD

• Key components: usability, accessibility, desirability

• User centered design approach

• Expanding beyond interface design

• Encompassing all user interactions

• UXD as an ongoing process


The Project Ecosystem

• Definition of project ecosystem

• Impact on UXD process

• Key elements: stakeholders, scope, resources


Identifying the Type of Site

• Types of websites and their purposes

• Informational, transactional, community, web applications

• Examples of each type


Informational Sites

• Characteristics of informational sites

• Common examples: blogs, company websites

• User experience considerations


Transactional Sites

• Features of transactional sites

• Examples: ecommerce, online banking

• UX challenges and solutions


Community Sites

• Definition and examples of community sites

• User engagement and interaction

• Design principles for community building


Web Applications

• Definition and features of web applications

• Examples: productivity tools, SaaS

• User experience design strategies


Choose Your Hats

• Multiple roles in UXD

• Importance of versatility

• Common roles: researcher, designer, tester


The Role of UX Researcher

• Responsibilities of a UX researcher

• Methods: surveys, interviews, usability testing

• Importance of understanding user needs


The Role of UX Designer

• Key tasks of a UX designer

• Creating wireframes, prototypes, and mockups

• Collaboration with developers and stakeholders


The Role of UX Tester

• Importance of UX testing

• Methods: A/B testing, user testing, heuristic evaluation

• Iterative design process


Understanding the Company Culture

• Definition of company culture

• Impact on UXD process

• Aligning design with organizational values


Importance of Company Culture in UXD

• Adapting UX practices to company culture

• Enhancing collaboration and communication

• Case studies and examples


Proposals for Consultants and Freelancers

• Crafting effective proposals

• Key components: scope, timeline, deliverables

• Tips for successful client engagement


Components of a UXD Proposal

• Introduction and project overview

• Detailed scope of work

• Timeline and milestones


Deliverables and Costs

• Defining deliverables

• Estimating project costs

• Communicating value to clients


UX Design Guidelines

• Overview of best practices

• Guidelines for usability, accessibility, desirability

• Importance of consistency and standards


Usability Guidelines

• Principles of usability

• Techniques to enhance usability

• Common usability issues and solutions


Accessibility Guidelines

• Importance of accessibility in UXD

• Key principles and standards (e.g., WCAG)

• Tools and techniques for accessible design


Desirability Guidelines

• Creating emotionally engaging experiences

• Design principles for desirability

• Examples of desirable user experiences

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