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Maslow’s need hierarchy theory -PPT

Maslow's Hierarchy of Needs is a motivational theory proposed by Abraham Maslow in 1943, which outlines five levels of human needs arranged in a pyramid structure. The levels include physiological needs, safety needs, affiliation needs, esteem needs, and self-actualization needs, with each level building upon the previous one. Understanding these needs can help organizations motivate employees effectively and retain talent by addressing their various needs.

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Komal Sharma
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682 views19 pages

Maslow’s need hierarchy theory -PPT

Maslow's Hierarchy of Needs is a motivational theory proposed by Abraham Maslow in 1943, which outlines five levels of human needs arranged in a pyramid structure. The levels include physiological needs, safety needs, affiliation needs, esteem needs, and self-actualization needs, with each level building upon the previous one. Understanding these needs can help organizations motivate employees effectively and retain talent by addressing their various needs.

Uploaded by

Komal Sharma
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MASLOW’S

NEED
HIERARCHY
THEORY OF
INTROD
• Maslow’s hierarchy of needs is a motivational

UCTION
theory proposed by a well known psychologist,
Abraham Maslow in 1943.
• He proposed this theory in a paper in
Psychological Review entitled “A Theory of
Human Motivation”
• His theory was based on human needs. ABRAHAM
• He believed that withing every human being
there exists a hierarchy of five needs.
MASLOW
• Maslow’s hierarchy of needs is displayed like a 1908-1970
pyramid with the most fundamental need at
the bottom, while the highest on the top.
MASLOW’S
PYRAMID
• BASIC
Individual Example Organisational Example
•
•
•
PHYSIOLOGIC
Hunger
Thirst
Shelter
• Basic Salary

AL NEEDS
• Sleep
EXAMPLE

A person’s motivation at
this level derives from
their instinct to survive.
2.
Individual Example Organisational Example

SAFETY/SECURIT
• Financial security
• Health and wellness
• Safety against
• Job security
• Safe working
environment

Y NEEDS
accidents and injury • Pension Plans
etc. • Health Insurance
• Stable income etc.
BUSINESS APPLICATION
Starbucks spends more on health care insurance for its employees
($300 million) than on coffee beans.
3.
Individual Example Organisational Example

AFFILIATION/BELO
•
•
•
Friendship
Affection
Acceptance
• Cordial relations with
colleagues
• Creating a sense of
•

NGING NEEDS
Sense of community
belongingness • Team atmosphere
BUSINESS APPLICATION
• HBO’s Corporate Social Responsibility team unites HBO
employees, and non-profit partners to make a difference on social
issues, connected to their industry, and their communities.
4. ESTEEM
Individual Example Organisational Example
•
•
•
NEEDS
Recognition
Status
Respect
• Empowerment
• Public praise
• Employee recognition
• Independence programs
• Appraisal system
BUSINESS APPLICATION
• Southwest Airlines gives employees “permission” to go the extra
mile to make customers happy, empowering them to do whatever
is necessary to meet that vision.
5. SELF
Individual Example Organisational Example

ACTUALISATION
• Self-Fulfilment
• Seeking personal growth
• Realising personal
•
•
•
Achievement of goals
Envision
Create

NEEDS
potential • Think big
BUSINESS APPLICATION

• Google cares so much about innovation that it has set forth nine
principles of innovation for its employees. It encourages
employees to spend 20% of their time pursuing innovative ideas
about which they are passionate—resulting in products and
applications like Google News, Google Alerts and Google Maps.
UTILITY OF THE MODEL
IN ORGANISATIONS
• Needs are important to understand the behaviour of
employees.
• It helps managers to realise that need level of
employees should be identified to provide motivation
to them.
• A company successfully retains talented employees
when it realizes the hierarchy of needs
• Using Maslow's Hierarchy of Needs to make you a better
leader
Lets Recapitulate !
Lets watch a video and analyse
what we have learnt

https://youtu.be/R1C-Ixw6PvY?si=kHsFpWHog6JhSB6D
Home Assignment

Analyse Maslow’s Need Hierarchy Theory


from the life of Google CEO, SUNDER PICHAI,
and write down the stages of his life at
which his different needs got fulfilled.
THANK
YOU
VERY

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