INTRODUCTION

1. RELEVANCE OF THE COURSE

2. KEY CONCEPTS AND COMMON COMPETENCIES
3. CORE COMPETENCY IN ENTREPRENEURSHIP
4. CAREER OPPORTUNITIES
 RELEVANCE OF ENTREPRENEURSHIP TO
AN ORGANIZATION

• Development of Managerial Capabilities - this means that one of the

benefits an entrepreneur gets is to develop his managerial skills.
• Creation of Organizations - which means that because of
entrepreneurship many organizations will exist.
• Improving Standard of Living - this means that entrepreneurship can
lift up the economic status of an individual.
• Means of Economic Development - this means that not only the life of
the entrepreneur is improved but also the society where the business is
located.
 CONCEPT OF ENTREPRENEURSHIP

• The word “entrepreneur” was derived from the French verb

enterprendre, which means “to undertake.” This is
pinpointing to those who “undertake” the risk of enterprise.
The enterprise is created by an entrepreneur and the process
is called “Entrepreneurship.”
• Entrepreneurs are innovators. They are willing to take the
risks and generate unique ideas that can provide profitable
solutions to the needs of the market and the society.
 FACTORS AFFECTING ENTREPRENEURSHIP
• Personality Factors which include:
a. Initiative - doing things even before being told.
b. Proactive - which means he can classify opportunities and seize it.
c. Problem Solver - which means he can retain good relations with other people.
d. Perseverance - meaning he will pursue things to get done regardless of challenges.
e. Persuasion - means that he can entice people to buy even if they don’t want to.
f. A Planner - he makes plans before doing things and does not fail to monitor it.
g. Risk-taker - which means that he is willing to gamble but he will calculate it first.
• Environmental factors which include political, climate, legal
system, economic and social conditions and market
situations.
Common Competencies in Entrepreneurship:
• Decisive - an entrepreneur must be firm in making decisions.
• Communicator - an entrepreneur must have a convincing power.
• Leader - an entrepreneur must have the charisma to be obeyed by his employees.
• Opportunity seeker - an entrepreneur must have the ability to be the first to see
business chances.
• Proactive – an entrepreneur can control a situation by making things happen or by
preparing for possible future problems.
• Risk Taker – an entrepreneur has the courage to pursue business ideas.
• Innovative - the entrepreneur has big business ideas and he does not stop
improving and thinking of new worthwhile ideas for his business.
 CORE COMPETENCIES IN
ENTREPRENEURSHIP
• Economic and Dynamic Activity - Entrepreneurship is an economic
activity because it involves the creation and operation of an enterprise with
a view to creating value or wealth by ensuring optimum utilization of
limited resources.
• Innovative – The entrepreneur constantly looks for new ideas, thus he
needs to be creative.
• Profit Potential - The entrepreneur can be compensated by his profit
coming from the operation.
• Risk bearing – The entrepreneur needs to gamble but wise enough to
offset
 TYPES OF ENTREPRENEURS
• Innovative Entrepreneurs - They are those who always
make new things by thinking of new ideas. They have the
ability to think newer, better and more economical ideas.
• Imitating Entrepreneurs - They are those who don’t create
new things but only follow the ideas of other entrepreneurs.
• Fabian Entrepreneurs - They are skeptical about changes
to be made in the organization. They don’t initiate but follow
only after they are satisfied.
• Drone Entrepreneurs - They are those who live on the
labor of others. They are die-hard conservatives even ready
to suffer the loss of business.
• Social Entrepreneurs - They are those who initiate
changes and drive social innovation and transformation in
the various fields such as education, health, human rights,
environment and enterprise development.
 CAREER OPPORTUNITIES OF
ENTREPRENEURSHIP
• Business Consultant - with the expertise of in the field of entrepreneurship, he
can be a very good source of advices to other entrepreneurs and would be
business men.
• Teacher - a graduate of an entrepreneurship can use his knowledge in teaching.
• Researcher - the entrepreneur can be employed as a researcher by an
enterprise.
• Sales - the entrepreneurship graduate can apply as a salesman.
• Business Reporter - the entrepreneur being expert in the field, can be
employed as a business reporter.
Give at least five (5) names of
entrepreneurs that you know, may it be
from your locality or within the
Philippines. Identify what are their
common traits as entrepreneurs. Write it
on your activity notebook and submit it
to your teacher.
Essay
Explain the following questions below about the
competencies of entrepreneurs.
1. What characteristics can you observe or see that are
common among the entrepreneurs that you have listed?
2. Who among the entrepreneurs that you mentioned do
you admire the most and why?
3. In your own opinion, what do you need to possess to
become a successful entrepreneur?
Choose three successful entrepreneurs in your community or
nearby places and conduct an interview using the guide
questions below. Discuss the result of your interview to your
teacher.
1. What motivated you to become an entrepreneur?
2. What do you think are your characteristics and
competencies that made you a successful entrepreneur?
3. What do you think of being employed? Why you did not
choose that path?
These are entrepreneurs who are to
follow the path shown by innovative
entrepreneurs.
a. Innovative
b. Imitating
c. Social Entrepreneurs
d. Fabian
The entrepreneur who lives on the
labor of others is called
__________.
a. Drone
b. Fabian
c. Imitating
d. Innovative
The entrepreneurs who create new ideas are
called ______________.
a. Innovative
b. Imitating
c. Fabian
d. Drone
It is a personality factor which means
“doing things even before being told.”
a. proactive
b. perseverance
c. persuasion
d. initiative
Which of the choices is NOT part of the
environmental factors?
a. Political
b. Weather condition
c. Climate
d. Family background of the manager
Which of the statements below is true?
a. Entrepreneurs have limited career opportunities.
b. Entrepreneurs are prone to constant high income.
c. Entrepreneurs are contributors to the
development of the society.
d. Entrepreneurs are the reasons for the
unemployment problem.
It is a personality factor which means
convincing customers to buy the product.
a. Proactive
b. Persuasion
c. Self-confidence
d. Risk-taker
Which of the following is NOT true?
a. Entrepreneurship creates organizations.
b. Entrepreneurs improve the life of the
entrepreneur alone.
c. Entrepreneurs improves the economy.
d. None of the choices
All except one does NOT belong to the
group. Which one is it?
a. Unfair trade practices
b. Strikes
c. Political protest
d. Product
Entrepreneur means:
a. Risk taker
b. To undertake
c. To research
d. To improve standard of living
Which of the following does not
belong to the group?
a. Skills management
b. Risk taking
c. Conduct research
d. Make no changes with his product
Which of the statements is NOT true?
a. An entrepreneur will patiently wait for his
efforts to bear fruit.
b. The profit of the entrepreneur is immediate.
c. All entrepreneurs are successful.
d. Entrepreneurs are researcher.
They are entrepreneurs who drive social
innovation and transformation in various
fields.
a. Drone
b. Social entrepreneur
c. Fabian
d. Imitating
The entrepreneur who is skeptical about
the changes in the company is called
a. Fabian
b. Social entrepreneur
c. Research and Development
d. Domestic Helper
Which is NOT a career for an
entrepreneur?
a. Business consultant
b. Sales
c. Teacher
d. Imitating
 Recognize a
Potential Market
• Learn and understand the sources of opportunities for business.
 Determine the essentials in the entrepreneur’s opportunity
seeking.
 Identify market problems and propose potential products or
services that will meet the market needs.
 Know the problem in which a business opportunity arises from.
 Identify, screen and propose solutions to meet the problem.
 Select the best product or service that will meet the market’s
need with a consideration of generating profit.
FIX ME
Direction: Arrange the scrambled letters to form a correct word.
1. PUSIERSPL ________________ 6. UTSBITIEUST ________________
2. NISSUBES ________________ 7. ICEVERS ________________
3. KERTAM ________________ 8. PECITIONMTO ________________
4. EDICRRSTO ________________ 9. IMCLTEA ________________
5. SUTEMOSRC ________________ 10. NTERTSAN ________________
ENTREPRENEURIAL IDEAS
THE CREATION OF AN ENTREPRENEURIAL IDEA LEADS TO THE IDENTIFICATION OF
ENTREPRENEURIAL OPPORTUNITIES, WHICH IN TURN RESULTS IN THE OPENING OF AN
ENTREPRENEURIAL VENTURE.
THIS IS ESSENTIAL TO OPPORTUNITY – SEEKING
WHICH ALLOWS THE ENTREPRENEUR TO SEE
THINGS IN A POSITIVE AND OPTIMISTIC LIGHT IN
THE MIDST OF CRISIS OR DIFFICULT
SITUATIONS.
A. Entrepreneurial mind frame
B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame
IT IS THE PROCESS OF CONSIDERING,
EVALUATING, AND PURSUING MARKET-BASED
ACTIVITIES THAT ARE BELIEVED TO BE
ADVANTAGEOUS FOR THE FIRM.

A. Opportunity – seeking
B. Opportunity – seizing
C. Opportunity – screening
D. Sources of opportunity
ONE OF THE ESSENTIALS OF ENTREPRENEUR’S
OPPORTUNITY – SEEKING THAT REFERS TO THE
DRIVEN PASSION OF AN INDIVIDUAL.

A. Entrepreneurial mind frame

B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame
WHAT VARIABLE OF SOCIETAL
ENVIRONMENT INCLUDES INCOME LEVEL
AND EMPLOYMENT RATE?
A. Economic forces
B. Sociocultural forces
C. Political forces
D. Technological forces
THEY ARE THE ONES WHO PAY CASH
IN EXCHANGE FOR YOUR GOODS
AND SERVICES.

A. Buyers C. Sellers
B. Competitors D. Suppliers
FOR THIS QUESTIONS REFER TO THE FOLLOWING STATEMENTS:
A. PREFERENCES AND TASTES OF THE CUSTOMERS EASILY CHANGE.
B. THE BUYER HAS THE POTENTIAL FOR BACKWARD INTEGRATION.
C. THE COST OF SWITCHING THE SUPPLIER COST IS MINIMAL.
D. PRODUCT DIFFERENTIATION IS HIGHLY NOTICEABLE.

Which are the factors of the substitute product that

pose a great threat in the industry environment?
A. A, B, C, D C. A and D
B. A and C D. B and C
FOR THIS QUESTIONS REFER TO THE FOLLOWING STATEMENTS:
A. PREFERENCES AND TASTES OF THE CUSTOMERS EASILY CHANGE.
B. THE BUYER HAS THE POTENTIAL FOR BACKWARD INTEGRATION.
C. THE COST OF SWITCHING THE SUPPLIER COST IS MINIMAL.
D. PRODUCT DIFFERENTIATION IS HIGHLY NOTICEABLE.

Which are the factors that influence the buyer to have

a less threats because of the bargaining power?
A. A only C. A and D
B. A and C D. B and C
IT IS THE ABILITY OF ENTREPRENEUR THAT
CAN SENSE WITHOUT USING THE FIVE
SENSES, ALSO KNOWN AS INTUITION.
A. Entrepreneurial mind frame
B. Entrepreneurial gut game
C. Entrepreneurial heart flame
D. Entrepreneurial heart frame
THE INTENSITY OF RIVALRY AMONG EXISTING FIRMS IS
CHARACTERIZED TO THE FOLLOWING FACTORS EXCEPT
ONE:

A. Diversity of rivals
B. Number of competing firms
C. Characteristics of the products or services
D. The product represents a high percentage of the
buyer’s cost
THE FOLLOWING ARE THE FORCES
COMPETING WITHIN THE INDUSTRY EXCEPT
ONE:
A. Potential new entrants and Substitute Products
B. Buyers and Suppliers
C. Rivalry among Existing Firms
D. Needs and Wants
SOCIETAL ENVIRONMENT INCLUDES
THE FOLLOWING, EXCEPT:

A. Economic forces
B. Sociocultural forces
C. Political forces
D. Natural resources
A SOURCE OF ENTREPRENEURIAL IDEA WHERE EXPERTISE AND
SKILLS DEVELOPED BY A PERSON FROM ITS PREVIOUS WORK CAN
LEAD TO THE OPENING OF A RELATED BUSINESS ENTERPRISE.

A. Government’s thrust, programs, and policies

B. Past experiences
C. People’s interests
D. Technological discovery and advancement
WHAT ENTREPRENEURIAL IDEA WILL YOU RECOGNIZE, IF YOU
CONSIDER THE NEW DISCOVERY AND ADVANCEMENT OF
TECHNOLOGY AS SOURCE OF OPPORTUNITY?

A. Changes in the environment

B. Technological discovery and advancement
C. Government’s thrust, programs, and policies
D. People’s interest
WHICH OF THE FOLLOWING GOOD SOURCES
OF ENTREPRENEURIAL IDEAS DETERMINE THE
INTEREST, HOBBIES AND PREFERENCES OF
PEOPLE.

A. Changes in the environment

B. Technological discovery
C. People’s interest
D. Past experiences
WHICH AMONG THE FOLLOWING IS THE RESULT OF
IDENTIFYING ENTREPRENEURIAL OPPORTUNITIES?

A. Creation of entrepreneurial ideas

B. Opening of entrepreneurial venture
C. Sources of opportunity
D. Entrepreneurial process
 RECOGNIZE AND
UNDERSTAND THE
MARKET
GIVE AN EXAMPLE IN PROMOTION USING VALUE
PROPOSITION AND UNIQUE SELLING
PROPOSITION.

a. with the slogan “Langhap Sarap”

b. ordinary sari-sari store
c. multinational business
d. fruit shake stand
THESE ARE CONSIDERED FAVORABLE
INDICATORS FOR DOING BUSINESS IN THAT
PARTICULAR LOCATION.
a. structure of the segment
b. capability of the business
c. size and growth of the segment
d. segmentation marketing
WHAT IS MARKET SIZE?
a. Tangible things that can be seen
b. Size of arena where the entrepreneur will play their
business
c. The most important part to the success of the company
d. Another variation of segmentation marketing.
___________________ WILL DETERMINE
POSSIBLE CUSTOMERS IN ONE LOCALITY.

a. Market design c. market research

b. Market strategy d. market size
WHAT IS THE RELATIONSHIP BETWEEN UNIQUE
SELLING PROPOSITION AND VALUE
PROPOSITION?
a. a framework of each business industry
b. meets your competitors needs wants
c. persuades another to exchange money for a
product or service
d. connected with only one particular thing
WHAT IS THE FUNCTION OF
VALUE PROPOSITION?
a. used to power up sales
b. used to convince customer to purchase a
particular product or services.
c. help customers buying habits
d. provide value to your customers
THE FOLLOWING VARIABLES ARE TO BE
CONSIDERED IN BEHAVIORAL SEGMENTATION,
EXCEPT

a. perception
b. brand concept
c. reaction
d. benefits
 THIS SELECTS THE TYPE OF
CUSTOMER REQUIREMENT
• a. service requirement c. service
responsibility
• b. service oriented d. service fulfillment
WHAT IS THE FIRST STEP IN CONDUCTING
STRATEGIC MARKETING?

a. Estimate the potential market

b. Estimate the customers who are probably dislike
to buy your product
c. Estimate the market share
d. Estimate business funding.
THIS REFERS TO HOW YOU SELL YOUR
PRODUCTS OR SERVICES TO YOUR
CUSTOMER.

a. Value proposition
b. Unique selling proposition
c. Selling proposition
d. Marketing concept
GEOGRAPHIC SEGMENTATION REFERS TO:

a. Divided according to geographical location

b. Divided based consumers.
c. Divided in terms for customers think and believe
d. All of the above
SERVICE REQUIREMENT IS A/AN ___________________
THING OR PRODUCT THAT CANNOT BE TOUCHED BUT
CUSTOMER CAN FEEL HE FULFILLMENT.

a. Tangible c. Service
b. Intangible d. Output
THE FOLLOWING ARE TIPS FOR THE ENTREPRENEUR ON
HOW TO CREATE AN EFFECTIVE UNIQUE SELLING
PROPOSITION TO THE TARGET CUSTOMERS, EXCEPT

a. Identify and rank the uniqueness of the product or

services characteristic
b. Be very specific
c. Keep it short and simple
d. Completeness of proportion
 THE TERM BEHAVIORAL
SEGMENTATION REFERS TO:
a. divided based on consumers
b. divided in terms of how customers’ think and believe
c. divided according to geographical location
d. divided according to customers behavior pattern as
they interact with a company
TANGIBLE THINGS THAT CAN BE
SEEN REFERS TO
a. Service requirement
b. Output requirement
c. customer requirements
d. Entrepreneur’s output