Media and

Informatio
n Literacy
Quarter 3 –
Module 3:
Types of
Media
Types of Media
1. PRINT MEDIA
This type of media paper and ink is
reproduced in a printing process that is
traditionally mechanical such as books,
newspapers, magazines, journals,
newsletters, and brochures.
• Print media may include text,
graphics, or a combination of both.
Text Media
• A type of print media which is a
simple and flexible format for
conveying ideas, whether
handwritten or printed.
• Not all text media are print media.
• Text media may also be displayed
on-screen as part of broadcast
media, multimedia, or new media.
Typography
• An important feature of text media
• is the art and technique of arranging
the visual component of the written
word.
• It features textual designs with optical
illusions that improve readability and
help convey meaning.
• Fonts and alignment are parts of
typography.
Visual Media
• A type of print media that refers to
pictures, photos, images, and
graphics used to channel
communication using the sense of
sight.
• Visuals combined with text are also
considered as visual media. Like text
media, visual media are not limited
to print media, however. “Visual
media” is a general term for any
Graphic design.
• An important feature of visual media, in print or
elsewhere
• It is the process of visual communication that
organizes and presents information developed
through a creative process for a particular
purpose.
• Graphic design is part of your daily life. From
things like candy wrappers to huge things like
billboards to the T-shirt you are wearing,
graphic designs inform, persuades, organizes,
stimulates, locates, identifies, attracts
Examples of Visual Media
1.Informational Graphics
(Infographic) –
is a visual representation of
information to understand
the high-volume and
complex data easily, e.g.,
2. Cartoons – a sketch or
drawing intended as
satire, caricature, or
humor, e.g., comic strip,
editorial cartoons in
newspapers and
magazines.
3. Photography – A photograph is
an image created by light captured
on a light-sensitive surface, which is
usually photographic film.
Nowadays, few people use
photographic film.
The advent of digital photography
via digital cameras and cellular
phones has made taking
photographs easier and less
Figure 5. An example of photography
2.BROADCAST MEDIA
A type of media that
reaches target audiences
using airwaves as the
transmission medium.
Examples of broadcast
media are radio and
Audio Media
• A type of broadcast media that
uses audio or voice recording as a
medium in the delivery of
information.
• These are devices that appeal to
the auditory sense.
Multimedia
A type of broadcast media concerned with the computer-
controlled integration of text, graphics, drawings, still and
moving images (video), animation, audio, and any other
media where every type of information can be stored,
communicated, and handled digitally.
• Multimedia can be recorded and played, displayed,
interacted with or accessed by information-processing
devices, such as high-tech and automated devices, but
can also be part of a live presentation. Multimedia devices
are electronic media equipment used to store and play or
display multimedia content.
• In the early years of multimedia, "rich media", a term with
a similar concept was used in advertising.
• “Hypermedia” is an extension of multimedia, where
3.New Media
• A term used to integrate the
different technologies
emerging on one digital
platform to organize and
distribute content.
• Some examples are podcasts,
augmented reality, video
There are two common 10
characteristics of new media:
disseminating the information to
several receivers which is
theoretically infinite, in
customized ways, depending on
the specification for endorsed
categories
MEDIA CONVERGENCE
• Media convergence refers to the merging of
different equipment and tools for producing
and distributing news through digitization
and computer networking.
• It allows media texts to be produced and
distributed on multiple media devices.
• This is also known as technological
convergence.
• Media convergence is the synergy of
communication, computing, and content in
the digital world. A smartphone that has a
New media refers to digital media that emerged with the advent
of the internet and new technologies, offering interactive and
user-generated content.
Here are some examples of new media:
1.Social Media Platforms:
1. Instagram: A platform for sharing photos and videos,
widely used for personal expression, business, and
influencer marketing.
2. TikTok: A video-sharing platform focused on short-form
videos, popular for viral content, challenges, and trends.
3. Twitter: A microblogging platform for real-time sharing of
thoughts, news, and interactions with followers.
Streaming Services:
•Netflix: A subscription-based platform
that offers on-demand movies, TV
shows, and documentaries.
•Spotify: A music streaming service
that offers access to millions of songs
and podcasts.
•YouTube: A video-sharing platform
where users can upload, view, and
comment on videos. It also serves as a
platform for creators to generate
revenue.
•Blogs and Vlogs:
•WordPress: A platform for creating blogs and websites,
allowing individuals and businesses to publish content.
•YouTube channels: Many users create and publish their
personal or professional video content, often in vlog (video
blog) format.
•Podcasts:
•Apple Podcasts: A platform for listening to a wide variety
of podcasts on different topics, from true crime to business.
•Spotify Podcasts: Also offers podcasts along with music
streaming, allowing users to discover a broad range of
audio content
virtual Reality (VR) and
Augmented Reality (AR):
•Oculus Rift/Quest: Virtual reality
headsets that immerse users in
digital environments for gaming,
learning, and interaction.
•Pokémon Go: A popular AR game
where players use their phones to
find and catch virtual Pokémon
overlaid on the real world.
Interactive Websites and
Applications:
•Wikipedia: A user-contributed
online encyclopedia that allows
anyone to edit and update
content.
•Reddit: A community-based
forum that allows users to post
content, participate in
discussions, and vote on
submissions.
•E-commerce Platforms:
•Amazon: A global online marketplace where
consumers can purchase goods and services.
•Etsy: An e-commerce platform focused on
handmade, vintage, and unique items sold directly by
creators.
•Mobile Apps:
•Snapchat: A multimedia messaging app known for
its temporary photo and video sharing features.
•TikTok: As mentioned above, it’s a mobile app that
has reshaped video-based content creation.
1.Online Video Games and Esports:
1.Fortnite: A multiplayer online video game known
for its battle royale mode, cross-platform play, and
interactive elements.
2.Twitch: A live-streaming platform for gamers, where
users can watch video game streams, esports
competitions, and casual content.
2.Digital Art and NFT Platforms:
•NFTs (Non-Fungible Tokens): Digital collectibles, art,
and assets that are bought and sold on blockchain-based
platforms like OpenSea or Rarible.
•DeviantArt: An online community for artists to showcase
and sell their digital art.
These examples demonstrate the variety of new media,
which offers innovative ways to consume, create, and
share content in an interconnected digital world.
Print media refers to any type of media that is
printed on paper, as opposed to digital formats.
Here are some common examples of print media:
1.Newspapers: Regular publications containing
news, articles, advertisements, and other content.
1. Examples: The New York Times, The
Guardian, The Times of India.
2.Magazines: Periodicals that focus on specific
topics such as lifestyle, fashion, health, or
business.
1. Examples: Vogue, Time, National
Geographic.
3.Brochures: Informational leaflets or pamphlets
often used for marketing, advertising, or providing
details about a service or product.
4.Flyers: Small printed advertisements, typically
distributed by hand or through mail, often used to
promote events, sales, or services.
1.Posters: Large printed materials designed to
catch attention, often used for advertising, public
notices, or as decor.
2.Books: Printed works of fiction or nonfiction,
such as novels, textbooks, and reference books.
3.Journals: Academic or professional publications
focusing on specific fields of study or industries.
4.Catalogs: Printed lists or brochures detailing
products or services, commonly used by retailers
and mail-order companies.
5.Newsletters: Regular publications (often
internal) sent to a specific audience, containing
updates, news, or information about a particular
organization, community, or topic.
6.Direct Mail: Printed materials sent directly to
people's homes, including postcards,
advertisements, or product samples.
Each of these forms of print media has its specific
purpose, target audience, and style of
presentation.
Broadcast media refers to communication methods that
transmit audio and visual content to a large, dispersed
audience, typically via airwaves, satellite, or cable. Here
are some examples of broadcast media:
1.Television:
1. National TV networks (e.g., ABC, CBS, NBC,
BBC, CNN, Fox) broadcast news, entertainment,
sports, documentaries, and other programs.
2. Local TV stations provide region-specific
programming, including news and entertainment.
2.Radio:
1. AM and FM radio stations (e.g., NPR, BBC
Radio, local radio stations) provide music, talk
shows, news, and sports broadcasts.
2. Satellite radio services (e.g., SiriusXM) offer a
wide range of channels for various genres,
including music, talk, news, sports
1.Satellite TV:
1. Platforms like DirecTV and Dish Network
deliver television programming to a wide
audience via satellite.
2.Cable TV:
1. Cable networks such as ESPN, HBO, MTV,
and Discovery Channel provide specialized
content to subscribers.
3.Internet Broadcasting:
1. Live streaming services (e.g., YouTube
Live, Twitch, Facebook Live) allow real-time
broadcasting of events, shows, and
performances.
2. Podcasts and webcasts are also forms of
online broadcast media.
These media reach broad audiences and are often
used for news dissemination, entertainment, and
advertising.
Multiple Choice: Read each item carefully and choose the
letter of the best answer. Write your answer on a separate
sheet of paper.
1. This is an image created by light captured on a light-
sensitive surface. a. Graphic designs c. Information
graphics
b. Photograph d. Cartoons
2. This allows media texts to be produced and distributed on
multiple media devices.
a. Broadcast media c. Media convergence
b. b. Print media d. Multimedia
3. These media use paper and ink. The information is
reproduced in a printing process that is traditionally
mechanical.
a. Visual media c. Text media
b. Print media d. Audio media
4. It is a visual representation of information to understand
high-volume and complex data easily.
a. Infographic c. Photography
b. Graphic design d. Cartoons
5. These media reach target audiences using airwaves as the
transmission medium. Examples of these are radio and
6. It has textual designs that create an illusion and convey
meaning.
a. Print media c. Text media
b. Infographics d. Typography
7. A sketch or drawing intended as satire, caricature, or
humor.
a. Graphic designs c. Cartoon
b. b. Photography d. Book
8. These are teaching-learning devices that appeal to the
auditory sense.
a. Visual media c. Broadcast media
b. Audio media d. Multimedia
9. This is a synergy of communication, computing, and
content in the digital world.
c. Media convergence c. Technological convergence
d. b. New media d. Multimedia
10. A combination of different technologies emerging in one
digital platform to organize and distribute content.
e. Multimedia c. Print media
f. b. New media d. Visual media
11. It is the art and technique of arranging the visual
component of the written word.
a. Typography c. Calligraphy
b. Infographics d. Graphic Design

12. Pictures with text are also considered as _____________.

a. text media c. new media
b. print media d. visual media

13. Which of the following media can be used for live

presentation?
a. Print media c. Broadcast media
b. b. Multimedia d. All of these may be used.

14. It is also known as technological convergence.

a. New media c. Media convergence
b. Multimedia d. None of the choices provided

15. The process of developing visual media like food labels and
billboards. a. Caricatures c. Photography b. Text media d.
Graphic design
1. B
2. C
3. B
4. A
5. B
6. D
7. C
8. B
9. A
10. B
11. A
12. d/b
13. B
14. C
15. D