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Social Influence Introduction L1

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9 views

Social Influence Introduction L1

Uploaded by

rhead
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 34

Starter- ‘Cleanery’ 5mins

• Gel hands
• Collect tissue and disinfectant
• Clean chairs/desk any other equipment
• Keep phones in bags/pockets
• Try to avoid drinking in class
Key word test- 20mins
Sit down….stand up
• If you have ever trumped in
public?
• If you have ever skived a
lesson
• If you’ve ever ate a bogie
If you have ever cheated in a school test?
• If you haven'tbrushed your teeth this
morning
If you’ve ever kicked a dog/cat?
If you’ve ever stolen from a shop?
Think about this
• Did you lie?
• OR
• Did you ignore the rest of the group?
• Why might someone lie in a situation like this?
• Were you influenced by the other people in the class?
Social Psychology
• LO: • Lesson Outcomes:
• To identify what is meant
by social influence and • Define social influence
outline the assumptions of GRADE D
the social approach
• Describe 3 types of
• To gain an understanding conformity GRADE D-C
as to why this information
is useful in everyday life
• Apply these ideas to
explain conformity in
everyday life GRADE C/B
Why do we need to study this?
• Social psychology is the scientific study of how
people's thought, feelings, and behaviours are
influenced by the actual, imagined, or implied
presence of others

• What is it that we gain from knowledge of


social influence?

• Do you conform/obey? Why?


Conformity-
(fill in the worksheet as we go through the definitions)
• We may like to think we make our own decisions, but
in reality we often adjust our actions and opinions so
that they fit in with those of other people in a group.

• Definitions of conformity:
– ‘yielding to group pressure’
– ‘a change in belief or behaviour in response to real or
imagined group pressure or norms’
Opposite of conformity is independent
behaviour
3 Types of Conformity
• Kelman suggested 3 different types of
conformity:

• Compliance (shallow level)


– Conforming to the majority, in spite of not really
agreeing with them (public, not private change of
opinions)

E.g. Trying a cigarette


3 Types of Conformity
• Kelman suggested 3 different types of
conformity:

• Identification (medium level)


– Conforming to the demands of a given role
because of identification with that role (may still
not be change in private opinion)

E.g. A prison officer or a police officer


3 Types of Conformity
• Kelman suggested 3 different types of
conformity:

• Internalisation (deeper level)


– Personal opinion does change because the norms
are internalised

E.g. Supporting a political group

Complete the conformity worksheet


Starter Activity TPS
5mins

• Compliance or internalisation?
• Lily spent some time with a group of
vegetarians, they told her why they think it is
wrong to eat meat. After some careful
consideration Lily believed that she was going
to become a vegetarian because she believed
that it was also wrong to eat meat.
Groups of 4:

• Pass the jar around the class and write down


your OWN guess as to how many LENTILS
are in the jar. Do NOT confer!

• What is the RANGE of guesses?


• What is the group AVERAGE?
JAR OF LENTILS
• Pass the jar around the class again and write
down a second guess

1. What differences do you notice about the


two sets of guesses?
2. Can you explain what has occurred?
Conformity
• Jenness (1932) – Jelly beans

• Carried out the study we’ve just done with 101 psychology
students, glass jar of 811 white beans. Ppts were then divide into
groups of three and asked to provide a group estimate through
discussion, then ppts were provided with another opportunity
individually to estimate the number of beans

• Found that nearly all participants changed their original answer and
individuals second estimate tended to move towards the group
norm- demonstrates the power of conformity in an ambiguous
situation (informational social influence)

• AO3: Ambiguous task = individuals had no choice but to look for


Gender differences? Jenness (1932)
EXPLANATIONS OF CONFORMITY
- why people conform?
Informational Social Influences (internalisation) – seek out
information.
– People like to be right and assume that if most people
share a particular view, it must be right.
– The majority are assumed to supply correct information.
– Operates especially in situations of ambiguity and may
lead to internalisation
A conversion - a true change of private views to match those of
the group. These views become independent of the pressure of
the group.
EXPLANATIONS OF CONFORMITY
Normative Social Influence (Compliance)
– People want to be accepted by social groups and
they fear rejection.
– This creates social pressure and, therefore, people
seek to conform to the norms for that group.
– It may have the greatest effect with groups of
strangers and is likely to lead to compliance
• Publicly conforming but privately maintaining one’s
own views.
Starter 5mins TPS
1. What are the 3 types of conformity?

2. Create a scenario and test your partner to


see if they know which one you are
describing
Social Psychology
• LO: • Lesson Outcomes:
• To identify what is meant
by social influence and • Define social influence
outline the assumptions of GRADE E
the social approach
• Describe 3 types of
• To gain an understanding conformity GRADE D
as to why this information
is useful in everyday life
• Apply these ideas to
explain conformity in
everyday life GRADE C/B
Evaluation- Deepening thinking
TPS 5mins

1. Would everyone be affected by NSI?

2. Is all conformity behaviour due to ISI or NSI?


Evaluating Theories

How can we evaluate theories?

T = Things it cannot explain


O = Opposing studies
A = Applications
S = Supporting studies
T = Testable/falsifiable
AO3- would everyone be affected by NSI?
Things it doesn’t explain
• Individual differences
• Some research shows it does not, those who are
less concerned with being liked are less affected by
NSI than those who are- self esteem/confidence.

• A person's need to feel a sense of involvement and


"belonging" within a social group are described as
nAffiliators- personality trait…
McGee and Teevan (1967) found that students high
in need of affiliation were more likely to conform
AO3- Can conformity only be because of NSI
or ISI? OPPOSING RESEARCH-

Festinger (1957)
Cognitive dissonance – an unpleasant
feeling of anxiety created by
simultaneously holding two
contradictory ideas. Conform to
reduce the discomfort and restore
balance.

Have you ever done something that


you shouldn’t because you believe it
may be wrong but done it anyway?
Cognitive dissonance
Key aspects of Cognitive dissonance:

• We conform our attitudes / beliefs / behaviour


according to a group even though we may be
CONFLICTED.

• OPPOSING RESEARCH- This is done to reduce


STRESS, as opposed to the need to belong to a group
(NSI) – Bogdoff (1961) tested this by doing a
experiment and concluded Cognitive dissonance as a
healthy response to STRESS.
A03- Supporting research
• Jenness (1932)- white bean study Found that
nearly all participants changed their original
answer and individuals second estimate
tended to move towards the group norm-
supporting ISI as the ppts sought the correct
answer from the group and conformed the
group average.
AO3- Is all conformity behaviour due to ISI
or NSI?
• Deutsch and Gerrard (1955) identified two
reasons why people conform: two-way
independent processes, either NSI or ISI……

• TESTIBILITY- However, more often it is both


processes involved- having a dissenter in a
group can reduced impact of NSI or ISI which
brings doubt over ‘two-processes’
Plenary Activity

• Compliance or internalisation?
• Sam was out with a group of friends and they
started smoking. Sam hated smoking because
his family member had passed away because
of it. However Sam wanted approval from his
friends so he smoked a cigarette.
Social Psychology
• LO: • Lesson Outcomes:
• To identify what is meant
by social influence and • Define social influence
outline the assumptions of GRADE E
the social approach
• Describe 3 types of
• To gain an understanding conformity GRADE D
as to why this information
is useful in everyday life
• Apply these ideas to
explain conformity in
everyday life GRADE C/B

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