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UNIT 10final

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2 views6 pages

UNIT 10final

Uploaded by

aashritpanta2004
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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UNIT-10THE CURRENT STATE OF EU

IDENTITY AND DIVERSITY

EU AS BRAND
PART-1
Introduction to Country Branding

• the concept of country


branding, where countries can
be considered as brands
• countries aim to market their
unique identities, and there is
an industry built around
nation branding consultants
• Countries behave like brands,
and people associate them
with certain qualities and
characteristics.
Importance of a
Good Country Brand

• Attracting tourism, foreign


investment, talented people, exports,
and gaining influence in international
organizations like NATO
• A strong country brand can bring
money into the country and instill a
sense of pride among its citizens.
Country Stereotypes and
Categorization
• countries can be categorized
into three groups based on
public perception

• unknown countries that people


don't care about,

• well-known and polarizing


brands like superpowers,

• and countries with a single


clear stereotype
Increasing Number of
Independent Countries
• the growing number of
independent countries, from
51 member states in the
United Nations in 1945 to 193
countries today
• This increase is attributed to
factors like former colonies
gaining independence and the
dissolution of entities like the
Soviet Union and Yugoslavia.
Role of Non-Country
Economies
The video notes that half
of the top 100 economies
in the world are not
countries but corporations,
highlighting the
significance of non-
country entities in the
global economic
landscape.

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