AI in Data Analytics

An exploration of how AI technologies are transforming

the field of data analytics, enhancing data-driven
decision making and insights.
 INTRODUCTION

What is Data Analytics? Importance of Data Analytics Why Care?

Data Analytics is the process of Data Analytics helps Data Analytics skills are in high
examining datasets to draw organizations make informed demand across industries, the
conclusions about the information decisions, identify patterns and concepts learned can apply to
they contain, aided by specialized trends, and leads to cost savings projects, research, internships, and
software and techniques. and innovation. future career paths, and data-driven
decisions aff ect how the world
works.

Understanding data analytics and its real-world impact is crucial

to prepare for the future and make informed decisions.
The Evolution of Data Analytics

2000S-2010S
The rise of cloud
1950S 1980S-1990S
computing, real-
The emergence of The introduction of
time data
early computer data mining
processing, and
systems and the techniques and the
the integration of
concept of data growth of data
AI in data analytics
storage warehousing

2010S-PRESENT
The proliferation
1960S-1970S of predictive
The development 1990S-2000S analytics, natural
of relational The advent of big language
databases and data and the processing, and
the rise of increasing role of the use of AI for
business machine learning in prescriptive
intelligence tools data analysis decision-making
Primary Focus Areas for Analytics
 AI In Data Analytics
What is AI? Role of AI in Data Analytics
AI refers to systems that can perform Automates Data Processing: Saves time in
tasks which typically require human data cleaning and data transformation.
intelligence, such as decision-making, Improves Accuracy: Machine learning
language processing, and pattern algorithms refine their predictions over
recognition. time. Forecasts & Predictions: Helps
anticipate future trends like sales
Types of AI forecasts or stock predictions.
Machine Learning (ML): Learning patterns Personalization: Recommends products,
from data (e.g., regression, services, or solutions tailored to specific
classifi cation). Deep Learning: Using user profi les.
neural networks to handle more complex
tasks like image recognition or language
processing. NLP: Natural Language
Processing for text analytics and
sentiment analysis.

AI is transforming data analytics by automating tasks, improving

accuracy, and enabling advanced predictive capabilities to uncover
valuable insights.
 The Role of AI in Data Analytics

• Automated Data Preprocessing • Computer Vision

AI algorithms can automate tasks such as data AI-driven computer vision algorithms can analyze and
cleaning, feature engineering, and data interpret visual data, like images and videos, to
transformation, enabling faster and more efficient extract valuable information for applications such
data preparation for analysis. as retail analytics and security monitoring.
• Predictive Modeling • Anomaly Detection
AI models can analyze complex datasets and build AI systems can identify anomalies and outliers in
predictive models that forecast future trends, data, which can help detect fraud, system failures,
identify patterns, and make data-driven decisions. or other irregularities that require investigation.
• Natural Language Processing
AI-powered NLP techniques can extract insights from
unstructured data sources, such as customer
feedback, social media, and text-based documents,
to inform business decisions.
 USE CASES

Healthcare Finance Retail Social Media

Using AI to predict Leveraging AI for fraud Applying AI to optimize Employing AI for
disease outbreaks, detection, credit risk inventory, provide automated content
personalize treatments, analysis, and personalized product moderation, targeted
and optimize clinical personalized suggestions, and enhance advertising, and
workfl ows. investment customer experiences. understanding user
recommendations. sentiment.

These real-world examples illustrate how AI is transforming data analytics across

diverse industries, leading to improved decision-making, personalization, and
operational effi ciency.
 Some Success
Stories

Social Improving E-
Optimizing Rides
Analytics Commerce
Experience
 Benefits of AI in Data Analytics

• Improved Accuracy

• Personalized Recommendations

• Enhanced Efficiency

• Predictive Capabilities

• Faster Decision-
Making
 Challenges and Ethical Considerations

• Privacy and Data Governance • Ethical Decision-Making

• Algorithmic Bias • Data Quality and Integrity
• Transparency and
Explainability
 Microsoft POWER BI: AI-Driven Analytics

What is Power BI? Key Features of Power BI Why Use Power BI?
Power BI is a business analytics Power BI off ers an user-friendly Power BI has free and low-cost
service by Microsoft that lets you interface, interactive dashboards options for students, integrates
connect to data sources, visualize and visuals, AI-driven insights (e.g., with Excel, provides cloud-based
data, and share insights across an Quick Insights, Key Infl uencers sharing for collaboration, and has
organization. Visual), and easy data preparation a growing community with plenty
with Power Query. of tutorials and peer support.

Power BI simplifies the process of connecting data, creating interactive

dashboards, and applying AI-powered features to unlock valuable insights from
your data.
Case Study: Using POWER BI To Analyze Retail Sales Data

• Scenario • Building AI-Enhanced Reports

A small retail store wants to understand which products sell Power BI's AI-powered features are utilized, including Quick
best, how marketing campaigns affect sales, and predict future Insights to automatically spot outliers and trends, the Key
sales trends to manage inventory effectively. Influencers Visual to identify the top factors impacting sales,
• Data Sources and the built-in forecasting tool to predict future sales trends.

The data sources include sales records from point-of-sale • Interpreting Results
systems, marketing data on ad campaigns and social media The analysis reveals that promotional emails increase weekly
promotions, and inventory data on stock levels and re-order sales by 15%, certain products are seasonal with peaks in
information. summer or holiday seasons, and inventory levels are often too
• Data Preparation in Power BI high for low-demand products, presenting an opportunity to
reduce costs.
The data is imported into Power BI, where the Power Query
feature is used to clean and transform the data (remove • Business (or Classroom) Impact
duplicates, fill missing values, merge multiple tables), and the The real-time dashboards and forecasting capabilities enable
data model is created by establishing relationships between decision-makers or students to see the effect of changes
the sales, products, and promotions tables. instantly, improve forecast accuracy, and optimize inventory
management to reduce waste and costs.
 SUMMARY

Data Analytics is AI takes data Practical Skills in AI

essential for making analytics to the next and Data Analytics
data-driven decisions. level with automation open career
and predictive opportunities and
capabilities. foster innovation.