TEXT AND

INFORMATION
MEDIA
QUARTER 2- LESSON 4
 In this lesson the learners are
expected to demonstrate understanding
of different resources of media and
information, their design principle and
elements, and selection criteria the
advantage and limitations and its value.
At the end of this lesson, the learners must be able to:
1. Describes the different dimensions of text information and
Media.
2. Comprehends how text information and media is /are formally
and informally produced, organized and disseminated.
3. Evaluates the reliability and validity of text information and
media and its/their sources using selection criteria.
4. Produces and evaluates a creative text-based presentation using
design principle and elements.(MIL11/12TIM-IVb-3 MIL11/12TIM-
IVb-4-6)
PRE-TEST
Examine the text message and answer the questions
that follow.
1. What is the tone of this fraudulent message?(Enticing,
scary, informative, formal, encouraging)
2. Why do you think Filipinos fall for this kind of
fraudulent or scam text message?
3. Do you think that text-based message are powerful?
4. Why so many people fall in a text scam?
5. What do you do when you get a fraudulent or scam text
message?
INFORMATIVE TEXTS
• Informative texts or
media provide
information about a topic
or situation and can
include newspaper
articles, manuals and
handbooks, textbooks,
brochures and menus or
recipes.
• Text information can be written in script
using the Roman alphabet or a different
script that is appropriate to the language of
the reader. Text information or textual
information can be written in the language
most appropriate to the reader. For
example, Japanese, Chinese, and Korean
textbooks are using their own language.
 TEXT
–a simple and flexible format of
presenting information or
conveying ideas whether hand
written, printed or displayed on
screen
 Characteristics of text

a. Text is very powerful as well

as disseminating information,
providing and giving
suggestions.
b. Text is available in different sources
whether it is formal (news articles,
published Books, newspapers,
magazines, advertisements, research
works, etc.) Or Informal (blogs, personal
e-mails, SMS or text messages, online
messengers, Social media platforms, etc)
• c. Text can be as short such as a single
sentence or phrase, or they can be as
lengthy as news articles or investigative
reporting. No matter how brief or
lengthy, however, a text is always
carefully written with the intent of
sending a very specific message to the
target audience.
• d. In our exposure to text media and
information, we can either be a
consumer or a producer of content.
e. As a producer of text media and
information, we need to review the media and
information design 8 framework: framework:
target audience, author or sender, key
content, purpose, form/style and format.
Creators of Text Information
Readers are influenced and persuaded
by the power of written words. A reputable
and well-organized material or written work
is a collective effort between writers and
members of the editorial team. Below are
the several kinds of writers.
• 1. Author – someone who writes books,
stories, or articles on different kinds of topics.
However, there is a difference in the focus of
their writing. Usually, an author writes stories
or articles that are lengthy, like a novel. An
author is someone whose work has already
been published.
• 2. Writer – a writer is more associated with
writing literary works like poems
• and short stories. A writer is usually a person
who writes stories or articles
• as an occupation, like a journalist, blogger or
screenwriter.
•3. Contributor – Like a writer, the
contributor spends time writing
articles about topics that are of
particular interest. Contributors
can only submit articles
depending on the theme or
space available.
•4. Columnist – someone who writes
and shares his opinion, insights, and
commentaries about social or
political issues. In a newspaper or a
magazine, articles written by
columnists appear on a regular
basis.
 5. Blogger – a blogger is someone
who writes personal opinions on
topics or issues that interest
them. Their work can be seen and
read in online journals or
websites.
 6. Editor – someone who
coordinates with the author or
writer in planning,
reviewing, and revising content
for publication
 7. Publisher – someone who is
responsible for preparing,
acquiring, and managing a
publication.
 Advantages of Text Information

•❖ Text information covers a

wide variety of topics.
•❖ One can access text
information easily.
•❖ It is well-researched and
comprehensively discussed.
 Limitations of Text Information
•❖ The book should be updated
regularly to ensure accuracy
and timeliness.
•❖ Text information can be
lengthy, making it difficult or
tiresome to read.
How Text Information is Produced Text
information is produced through the
following steps:

• 1. The writer selects a topic or an issue worth writing

about.
• 2. The writer does a thorough gathering of information
about the topic.
• 3. The writer constructs an outline of the topic and
composes the draft.
• 4. The writer goes back to the draft and develops it into a
full text.
• 5. The writer turns in the article to the editor or publisher.
Assessing and Evaluating Text
Information

•1. Accuracy and Factuality.

Text inuformation should be
precise and must be based on
facts. It should be thoroughly
researched and the data should
be based on valid findings.
Assessing and Evaluating Text
Information

•2. Objectivity. Text information

should not contain any biases,
prejudice, or discrimination. If the
material contains information
favoring any side side or groups,
each must be discussed fairly and
exhaustively.
Assessing and Evaluating Text
Information

•3. Language
appropriateness. The level
and kind of language should
be appropriate for the target
audience or readers.
Assessing and Evaluating Text
Information

•4. Curriculum alignment.

The textbook material should
be consistent with the
curriculum and international
standards prescribed.
Assessing and Evaluating Text
Information
• 5. Style and Format. Most books are based on
the Chicago Manual of Style (CMOS) when it
comes to all editorial concerns like
capitalization, punctuation, and citation. On the
other hand, academic papers follow the
American Psychological Association (APA) Style.
Newspapers follow a particular house style,
depending on the news agency to which they
belong.
Types of Typefaces
 Examples:
1. SERIFTimes New Roman
Garamond
Baskerville
One common form of a typeface is called serif. It pertains to a short line at the
top or bottom of some styles of printed letters. This kind of typeface entails
familiarity and readability in large amounts of texts. Some publications such
as books, newspapers, magazines, and researches normally use serif typeface
for the body of 10 the text. Serif fonts are also used to achieve a classic and
elegant look in publications.
2. SANS Examples:

Arial
SERIF
A typeface which does not contain serif in Helvetica
the letters is called sans serif. This typeface
conveys a clean and minimalist look to the Tahoma
text. To express clear and straightforward Verdana
meaning of the text, road signages, building
directories, and nutrition facts in food Calibri
packaging use this typeface. Moreover, sans
serif fonts are mainly used in designing web
pages to achieve a modern style look.
3. SLAB SERIF Examples:

Rockwell
A heavy and solid look to
the text is expressed by Playbill,
slab serif. Usually, large
advertising signs on
Blackoak
billboards use the slab
serif typeface.
4. SCRIPT Examples:

The brush-like strokes of the

script typeface draws people’s
Edwardia
attention to it. The reason
behind why this font must be Vladimir
used sparingly must be given.
Most formal events such as
weddings or evening charity
Kunstler
balls use the script typeface.
5. DECORATIVE Examples:
Display or decorative
typeface are artistic and
eye-catching since it can
Chiller,
Jokerman,
show a wide variety of
emotions (such as
happiness, fear, horror, etc.)
or decorative fonts also
cater to various themes
(such as spaceships,
Curlz MT
carnivals, holidays, seasons,
kiddie, etc.)
pertains to the force or intensity of
expression which contributes to the
importance or vivid impression to
something.
 APPROPRIATENES
S
refers to how suitable or appropriate the text is for the target
audience, intention or purpose, or event. The selection criteria (tone,
style, purpose, clarity) should be followed in the creation of text-
based content.
refers to the distance of text elements from each other. Things
that are closely related should be brought together.
Otherwise, text elements should be placed far from each
other.
 ALIGNMENT
refers to the proper positioning or state of adjustment of parts in
relation to each other (Merriam-Webster Dictionary). The text
positioned in the page can be left, right, center or justified.
 ORGANIZATION
refers to the act or process of organizing various elements of text in a
page. Although elements of text are sorted away from each other
(based on the principle of proximity), the organization sees to it that
somehow, they are still connected with the rest of the elements in the
page.
 REPETITION
the unity of the entire design and consistency of elements are the
concerns of repetition. The repetition of some typefaces within
the page are encouraged.
 CONTR
AST
refers to the degree of
difference between things
having similar or comparable
natures (Merriam-Webster
Dictionary). Visual interest in
text elements is generated by
contrast.
FILL OUT THE TABLE BELOW BY SPECIFYING HOW THE
DESIGN PRINCIPLES AND ELEMENTS WERE USED IN THE
PRODUCT LABEL AND THE EFFECT IT HAS ON
CONSUMERS. Design Principles and
Elements
Liquid Soap Liquid Soap
(Left Picture) (Right
Picture)

Emphasis

Appropriateness

Proximity

Alignment

Organization

Repetition

Contrast
PERFORMANCE TASKS
 PERFORMANCE TASK
(OPTION #1)
• Bring a house plain t-shirt (pambahay), paint and
brush. You will design a statement t-shirt - you
promote Media and Information Literacy or …..
 PERFORMANCE TASK
(OPTION #2)
• Make a 1 page newsletter with news and photos
of school news
 PERFORMANCE TASK
(OPTION #3)
•Identify an advocacy or issue that
they would like to campaign about
through a typography poster
design. The campaign poster will
have a statement consisting of 10-
20 words
 PERFORMANCE TASK
(OPTION #4)
• Imagine that you own an advertising firm, you
need to create a brochure for a client with
specific needs. You need to identify the
appropriate content for the brochure based on
the media and Information Design framework.