Feasibility Study
Feasibility Study
Feasibility
Business Idea Business Plan
Study
Introduction
• A Feasibility Study is an integral part of cooperative
business development.
• MARKET ANALYSIS
• TECHNICAL ANALYSIS
• FINANCIAL ANALYSIS
• ECOLOGICAL ANALYSIS
Market Analysis
• What is the market?
• Who are the competitors?
• Who is the target audience?
• What do customers want?
• What do competitors offer?
Methods of Market Research
Field research
Desk Research
Break-even-point