Controlling UNIT - V
Controlling UNIT - V
CONTROLLING
CONTROLLING
DEFINITION
Control is the process through which managers assure
that actual activities conform to planned activities.
In the words of Koontz and O'Donnell - "Managerial
control implies measurement of accomplishment against
the standard and the correction of deviations to assure
attainment of objectives according to plans.“
According to Harold Koontz:
“Controlling is the measurement and correction of
performance in order to make sure that enterprise
objectives and the plans devised to attain them are
accomplished”.
Characteristics of Control:
Following characteristics of control can be identified:
1. Control is a Managerial Process:
Management process comprises of five functions,
viz., planning, organizing, staffing, directing and
controlling.
Thus, control is part of the process of management.
2. Control is forward looking:
Whatever has happened has happened, and the
manager can take corrective action only of the
future operations.
Past is relevant to suggest what has gone wrong
and how to correct the future.
3. Control exists at each level of Organization:
Anyone who is a manager, has to involve into control – may be
Chairman, Managing Director, CEO, Departmental head, or first
line manager.
However, at every level the control will differ –
Top management would be involved in strategic control,
Middle management into tactical control and
Lower level into operational control.
4. Control is a Continuous Process:
Controlling is not the last function of management but it is a
continuous process.
Control is not a one-time activity, but a continuous process.
The process of setting the standards needs constant analysis and
revision depending upon external forces, plans, and internal
performance.
5. Control is closely linked with Planning:
Planning and controlling are closely linked.
The two are rightly called as ‘Siamese twins’ of
management. “Every objective, every goal, every policy,
every procedure and every budget become standard
against which actual performance is compared.
Once control process is over its findings are integrated into
planning to prescribe new standards for control.
6. Purpose of Controlling is Goal Oriented and hence
Positive:
Control is there because without it the business may go
off the track.
The controlling has positive purpose both for the
organization (to make things happen) and individuals (to
give up a part of their independence for the attainment of
organizational goals).
CONTROL PROCESS
The basic control process involves mainly these steps as shown in
Figure
a) The Establishment of Standards:
Because plans are the yardsticks against which controls must be revised,
it follows logically that the first step in the control process would be to
accomplish plans.
Plans can be considered as the criterion or the standards against which
we compare the actual performance in order to figure out the deviations.
b) Measurement of Performance:
The measurement of performance against standards should be on a forward
looking basis so that deviations may be detected in advance by appropriate
actions.
The degree of difficulty in measuring various types of organizational performance,
of course, is determined primarily by the activity being measured.
Measurement technique may be personal observation, sample checking,
performance etc.
c) Comparing Measured Performance to Stated
Standards:
When managers have taken a measure of
organizational performance, their next step in
controlling is to compare this measure against some
standard.
A standard is the level of activity established to serve
as a model for evaluating organizational performance.
The performance evaluated can be for the
organization as a whole or for some individuals
working within the organization.
In essence, standards are the yardsticks that
determine whether organizational performance is
adequate or inadequate.
d) Finding out deviations:
An effective manager find out locating the
deviation points properly.
To find out the cause of deviations, the
manager will have to depend on proper
accurate and timely information.
The deviation between standard and actual
performance is beyond the prescribed limits,
an analysis of deviations is made to identify
the causes of deviation.
e) Taking Corrective Actions:
After actual performance has been measured compared
with established performance standards, and finding out
the deviation, the next step in the controlling process is to
take corrective action, if necessary.
Corrective action is managerial activity aimed at bringing
organizational performance up to the level of performance
standards.
In other words, corrective action focuses on correcting
organizational mistakes that hinder organizational
performance.
Before taking any corrective action, however, managers
should make sure that the standards they are using were
properly established and that their measurements of
organizational performance are valid and reliable.
Deviations may be inaccurate forecast, poor
communication, defective machinery, lack of
motivation etc.
For the correction of deviation, management
should take necessary actions and implement
them so that in future these deviations and
mistakes are minimized.
If corrective action is not taken properly in time it
will lead to heavy loss.
BARRIERS FOR CONTROLLING
There are many barriers, among the most important of
them:
Control activities can create an undesirable overemphasis on
short-term production as opposed to long- term production.
Control activities can increase employees' frustration with
their jobs and thereby reduce morale. This reaction tends to
occur primarily where management exerts too much
control.
Control activities can encourage the falsification of reports.
Control activities can cause the perspectives of organization
members to be too narrow for the good of the organization.
Control activities can be perceived as the goals of the
control process rather than the means by which corrective
action is taken.
REQUIREMENTS FOR EFFECTIVE CONTROL
The requirements for effective control are
a) Control should be tailored to plans and positions
This means that, all control techniques and systems
should reflect the plans they are designed to follow.
This is because every plan and every kind and phase of an
operation has its unique characteristics.
b) Control must be tailored to individual managers and
their responsibilities
This means that controls must be tailored to the
personality of individual managers.
This because control systems and information are
intended to help individual managers carry out their
function of control.
c) Control should point up exceptions as critical points
Controls based on the time honored exception principle allow
managers to detect those places where their attention is required
and should be given.
However, it is not enough to look at exceptions, because some
deviations from standards have little meaning and others have a
great deal of significance.
d) Control should be objective
This is because when controls are subjective, a manager’s
personality may influence judgments of performance inaccuracy.
Objective standards can be quantitative such as costs or man hours
per unit or date of job completion.
They can also be qualitative in the case of training programs that
have specific characteristics and are designed to accomplish a
specific kind of upgrading of the quality of personnel.
e) Control should be flexible
This means that controls should remain workable in the case of
changed plans, unforeseen circumstances, or outsight failures.
Much flexibility in control can be provided by having alternative
plans for various probable situations.
f) Control should be economical
This means that control must worth their cost.
Although this requirement is simple, its practice is often complex.
This is because a manager may find it difficult to know what a
particular system is worth, or to know what it costs.
g) Control should lead to corrective actions
This is because a control system will be of little benefit if it does
not lead to corrective action.
control is justified only if the indicated or experienced deviations
from plans are corrected through appropriate planning,
organizing, directing, and leading.
TYPES OF CONTROL SYSTEMS
The control systems can be classified into three types namely feed
forward, concurrent and feedback control systems.
• Feed forward controls:
They are preventive controls that try to anticipate problems
and take corrective action before they occur.
Example – a team leader checks the quality, completeness
and reliability of their tools prior to going to the site.
• Concurrent controls:
They (sometimes called screening controls) occur while an
activity is taking place.
Example – the team leader checks the quality or
performance of his members while performing.
• Feedback controls:
They measure activities that have already been completed.
Thus corrections can take place after performance is over.
Example – feedback from facilities engineers regarding the
completed job.
BUDGETARY & NON BUDGETARY CONTROL TECHNIQUES
BUDGETARY & NON BUDGETARY CONTROL TECHNIQUES
BUDGETARY CONTROL TECHNIQUES:
The various types of budgets are as follows
i) Revenue and Expense Budgets:
The most common budgets spell out plans for revenues and operating
expenses in rupee terms.
The most basic of revenue budget is the sales budget which is a formal
and detailed expression of the sales forecast.
The revenue from sales of products or services furnishes the principal
income to pay operating expenses and yield profits.
Expense budgets may deal with individual items of expense.
(e.g) such as travel, data processing, entertainment, advertising,
telephone, and insurance.
ii) Time, Space, Material, and Product Budgets:
Many budgets are better expressed in quantities rather than in monetary
terms.
e.g. direct-labor-hours, machine-hours, units of materials, square feet
allocated, and units produced.
The Rupee cost would not accurately measure the resources used or the
results intended.
iii) Capital Expenditure Budgets:
Capital expenditure, or CapEx, are funds used by a company to acquire
or upgrade physical assets such as property, industrial buildings or
equipment.
It is often used to undertake new projects or investments by the firm.
These budgets require care because they give definite form to plans for
spending the funds of an enterprise.
Since a business takes a long time to recover its investment in plant and
equipment, (Payback period or gestation period) capital expenditure
budgets should usually be tied in with fairly long-range planning.
iv) Cash Budgets:
Cash budget is an estimation of the cash inflows and outflows for a
business or individual for a specific period of time.
Cash budgets are often used to assess whether the entity has
sufficient cash to fulfill regular operations and/or whether too
much cash is being left in unproductive capacities.
The cash budget contains the following details:
1. It ensures sufficient cash for business requirements.
2. If there is any shortage of cost it can be adjusted through overdraft.
v) Variable Budget:
The variable budget is based on an analysis of expense items to
determine how individual costs should vary with volume of
output.
(e.g) Among these are depreciation, property taxes and
insurance, maintenance of plant and equipment, and costs of
keeping a minimum staff of supervisory and other key
personnel.
Costs that vary with volume of output range from those that are
completely variable to those that are only slightly variable.
The task of variable budgeting involves selecting some unit of
measure that reflects volume; inspecting the various categories
of costs; and, by statistical studies, methods of engineering
analyses, and other means, determining how these costs
should vary with volume of output.
vi) Zero Based Budget:
Zero-based budgeting (ZBB) is a method of budgeting in
which all expenses must be justified for each new
period. Zero-based budgeting starts from a "zero base"
and every function within an organization is analyzed for
its needs and costs.
The idea behind this technique is to divide enterprise
programs into "packages" composed of goals, activities,
and needed resources and then to calculate costs for
each package from the ground up.
By starting the budget of each package from base zero,
budgeters calculate costs afresh for each budget period;
thus they avoid the common tendency in budgeting of
looking only at changes from a previous period.
ADVANTAGES
There are a number of advantages of budgetary control:
Compels management to think about the future, which is probably the most important
feature of a budgetary planning and control system.
Forces management to look ahead, to set out detailed plans for achieving the targets for
each department, operation and (ideally) each manager, to anticipate and give the
organization purpose and direction.
Promotes coordination and communication.
Clearly defines areas of responsibility.
Requires managers of budget centre’s to be made responsible for the achievement of
budget targets for the operations under their personal control.
Provides a basis for performance appraisal (variance analysis).
A budget is basically a yardstick against which actual performance is measured and
assessed.
Control is provided by comparisons of actual results against budget plan.
Departures from budget can then be investigated and the reasons for the differences can be
divided into controllable and non-controllable factors.
Enables remedial action to be taken as variances emerge.
Motivates employees by participating in the setting of budgets.
Improves the allocation of scarce resources.
Problems in budgeting
Whilst budgets may be an essential part of any marketing activity they do
have a number of disadvantages, particularly in perception terms.:-
Budgets can be seen as pressure devices imposed by management, thus
resulting in:
bad labour relations
inaccurate record-keeping.
Departmental conflict arises due to:
disputes over resource allocation
departments blaming each other if targets are not attained.
It is difficult to reconcile personal/individual and corporate goals.
Waste may arise as managers adopt the view.
Responsibility versus controlling,
i.e. some costs are under the influence of more than one person,
e.g. power costs.
Managers may overestimate costs so that they will not be blamed in the
future should they overspend.
NON-BUDGETARY CONTROL TECHNIQUES
There are, of course, many traditional control devices not
connected with budgets, although some may be related
to, and used with, budgetary controls.
Among the most important of these are: statistical data,
special reports and analysis, analysis of break- even
points, the operational audit, and the personal
observation.
i) Statistical data:
For effective management control the various statistical
data and reports can be used in every organization.
Tables , charts, graphs are examples of statistical data.
Statistical data may be also in the form off ratios,
diagrams, average, percentages.
The prepared report are submitted to the supervisors and
they can analyze to control process.
STATISTICAL DATA
ii) Break- even point analysis:
An interesting control device is the break even chart.
This chart depicts the relationship of sales and expenses
in such a way as to show at what volume revenues
exactly cover expenses.
iii) Operational audit:
Another effective tool of managerial control is the internal
audit
Internal audits another name is called operational audit.
Operational auditing, in its broadest sense, is the regular
and independent appraisal, by a staff of internal auditors of
the accounting, financial, and other operations of a
business.
iv) Personal observation:
It is a direct tool of control.
It is time consuming process.
Personal observation helps the managers to measure their
subordinates characteristics and attitude, skill to their job.
This method helps to increase the sincerity of the workers
due to observation by their supervisors.
v) PERT AND CPM:
PERT
The Program (or Project) Evaluation and Review Technique, commonly
abbreviated PERT, is a is a method to analyze the involved tasks in
completing a given project, especially the time needed to complete each
task, and identifying the minimum time needed to complete the total
project.
These tools are widely being used in construction industry, planning
and launching a new projects, scheduling ship construction etc.
It ensures improved management of resources by facilitating better
decision making.
It aims to have future oriented control mechanism for the organization.
CPM (Critical Path Method):
The Critical Path Method (CPM) is one of several related
techniques for doing project planning.
CPM is for projects that are made up of a number of individual
"activities.”
Longest sequence of activities in a project plan which must be
completed on time for the project to complete on due date.
An activity on the critical path cannot be started until its
predecessor activity is complete; if it is delayed for a day, the
entire project will be delayed for a day unless the activity following
the delayed activity is completed a day earlier.
vi) GANTT CHART:
A Gantt chart is a type of bar chart that illustrates a
project schedule.
Gantt charts illustrate the start and finish dates of the
terminal elements and summary elements of a project.
Terminal elements and summary elements comprise the
work breakdown structure of the project.
Some Gantt charts also show the dependency (i.e.,
precedence network) relationships between activities.
PRODUCTIVITY
Productivity: Definition
Productivity is the relationship between the
outputs generated from a system and the inputs
that are used to create those outputs.
Mathematically
O
P =
I
Units produced
Productivity =
Input used
Productivity Calculations
Labor Productivity
Units produced
Productivity =
Labor-hours used
1,000
= = 4 units/labor-hour
250