Ui Ux Design Process
Ui Ux Design Process
PROCESS
Steps
6 KEY STEPS OF A UX/UI
DESIGN PROCESS
Step 1: Understand customers and their
values
2
UNDERSTAND CUSTOMERS
AND THEIR VALUES
3
RESEARCH THE
COMPETITION
The second step is about making research (if you
have a working product, it is also about evaluating
it), analyzing the competitors, latest trends, but
always having in mind the guidelines prepared by
your client.
The list of competing products should include a
detailed analysis: strong and weak points, good
features, interesting solutions as well as those we
do not like. If a product we are creating already
exists - prepare a detailed analysis for it as well.
Research should help you decide on the overall
style of the product (follow the recurring themes
or to branch out), but without going into details
which fonts, graphics or colors to use.
During this step, you can also think about the
possible layout of the website. Creating a mood
board where all the ideas are gathered and
showing it to the client is a great way to, again,
get feedback before starting the actual designing
process. Having an ongoing conversation with the
client is what helps us avoid mistakes and
miscommunications.
4
SKETCH OUT PRODUCT
Use a whiteboard or paper to turn the information you have
carefully gathered into a product vision.
Share the lo-fi prototype with your client, ask about their
opinion. This is a back-and-forth process of delivering an idea
and receiving feedback.
Working on such prototypes gives you more freedom in
applying changes than to do so on a live product.
Ask yourself questions like is the system usable, how easy it is
for an outsider to navigate and does it provide the desired
outcome. You can also find a group of people from your
company and ask them to be your first testing group.
Keep in mind to document your workflow and progress in the
form of a presentation.
5
IMPLEMENT THE SOLUTION
ONTO A WEBPAGE
6
EVALUATE THE WORK
AND IMPROVE IT
In fact, design QA should be an inherent
step in the process. Perform usability tests
and create reports. Once your product is
live, you should make use of tools like
HotJar and Google Analytics to track the
users’ path to find out how exactly they are
using your product.
After some running time of your product, it
is worth coming back to it to re-check if
everything is still working properly and
possibly identify areas that might need
improvement.
7
THANKYOU