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Grapevine Communication

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30 views16 pages

Grapevine Communication

Uploaded by

someone you don't know
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Grapevine

Communication
OBJECTIVES

 Knowing what is Grapevine


Communication
 Learning Types of Grapevine
Communication
 Showing Importance of Grapevine
 Demerits found in this communication
process, and
 How to Use It Effectively
W H AT I S G R A P E V I N E
C O M M U N I C AT I O N ?

Grapevine Communication is an informal,


unofficial and personal communication
channel or system that takes place within the
organization as a result of rumour and gossip.
It is a complex web of oral information flow
linking all the members of the organization.
Here is how it occurs..
TYPES OF
GRAPEVINE

The grapevine does not have any definite pattern or


direction, though it is largely horizontal in nature. It
can be effective horizontally, vertically and even
diagonally. Prof. Keith Davis, who has done some
research work on the nature of grapevine, has
classified it into four basic types. They are-
Single Strand
Chain Gossip Chain

Probability Chain
Cluster Chain
Single Strand
Chain
The single strand chain involves the
passing of information through a line
of persons to the ultimate recipient. In
the figure, the person A tells B, who
tells C, who tells D, and so on, till the A B C D E

information has reached most of the


persons involved or concerned.
Gossip Chain
In the gossip chain, one person seeks
and tells the information to everyone. A B
This chain is just like the wheel where G
one person stays at the Centre and the
information passes along the spokes of
the wheel to others stationed on the D c
rim.
Probability
Chain
The probability chain is a random
process in which someone transmits
the information to others in
accordance with the laws of
probability and then these others tell
still others in a similar way. This chain B

may also be called random process.


Cluster A

Chain
C

In the cluster chain, a person tells Y

the information to the selected Z

persons who may in turn relay B

(pass) the information to other


selected persons. Most of the D

information communication follows


this chain.
E
I M P O RTA N C E

The Grapevine Communication has a very significant


value and importance. It is equally important for
both the employees and the management of an
organization. According to a research, approximately
75% of the total employees working in organization
hear about really important information through the
grapevine.
Supplement to
Other Channels Feedback

Quick Transmission
Organizational Solidarity
and Cohesion

I M P O RTA N C E S
DEMERITES

Distorted Other
Meanings Demerit
Spread s
Rumour Misunder Difficulty in
s standing Controlling
EFFETIVE USE OF
GRAPEVINE

Involve the
Use it workers in
Keep an eye Contradicts
primarily the
on rumour- rumors
for decision
mongers promptly
feedback making
process
C O N C LU S I O N

Grapevine communication is a flexible communication


system and easier to implement than that of any other. It is
beyond any rules and regulation. So, it has a large content
of communication. Besides several advantages it has some
demerits too, but if we look at the inception of any giant
company we can find that Grapevine communication is a
common phenomena. Through this we can easily surmise
the impact of Grapevine communication as an effective,
concise and applicable form of communication.
ANYSUGGESTION?
QUESTION?

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