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Data Collection and Measurement a Comprehensive Guide (1)

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Krishna
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2 views

Data Collection and Measurement a Comprehensive Guide (1)

Uploaded by

Krishna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Data Collection and

Measurement: A
Comprehensive Guide
Welcome to our guide on data collection and measurement!
This presentation will walk you through the key concepts and
best practices for effectively collecting, analyzing, and
interpreting data.
by Krishna Sri
Introduction to Data Collection
What is Data Collection? Why is it Important?

Data collection is the systematic process of Data collection is crucial for making informed
gathering information for analysis. This decisions, understanding trends, and improving
information can be numerical, textual, or visual. processes.
Quantitative vs.
Qualitative Data

1 Quantitative Data 2 Qualitative Data

Numerical data that Descriptive data that


can be measured and captures opinions,
statistically analyzed, beliefs, and
like height, weight, or experiences, often
sales figures. expressed through
text, images, or
videos.
Sampling Techniques
Simple Random Sampling Stratified Sampling

Every member of the Dividing the population


population has an equal into subgroups based on
chance of being specific characteristics
selected. and randomly selecting
from each group.

Cluster Sampling

Dividing the population into clusters and randomly


selecting entire clusters for study.
Survey Design Best Practices

Clear Objectives

Define the research questions and desired outcomes before designing the survey.

Target Audience

Ensure the survey is appropriate for the intended respondents'


knowledge and experience.

Concise Questions

Use clear, unambiguous language and avoid leading or biased questions.


Measuring Data Reliability
and Validity

1 Reliability

Consistency of results over repeated


measurements or different samples.

2 Validity

The extent to which a measurement tool


accurately measures what it is intended to
measure.
Data Visualization Techniques

Bar Charts Line Graphs

Used for comparing different categories or groups. Ideal for depicting changes in data over time.
Conclusion and Key Takeaways

Understanding Data Collection


1

2 Choosing the Right Techniques

3 Analyzing and Visualizing Insights

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