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INNOVATION & CREATIVITY

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13 views

INNOVATION & CREATIVITY

Uploaded by

pswarupa607
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd
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Unit-I

 Concept of innovation and creativity -


Various forms of management
creativity – Creative Intelligence,
relationship of creativity to the
human functions - 4 P's of creativity
and theories behind those ideas - 4
stages of creative process - major
blocks to creativity.
Concept of innovation and
creativity

•Creativity –‘processes leading to the


generation of new and valued ideas’
 Innovation –‘the introduction of new

and improved ways of doing things at


work’
Concept of innovation and
creativity (con….)
 CREATIVITY: - Ability to create
 INNOVATION:
-A creation (a new device or process)
resulting from study and experimentation
-The creation of something in the
mind.
-The act of starting something for the
first time; introducing something new
Creativity
 Creativity is a mental and social
process involving the generation of
new ideas or concepts, or new
associations of the creative mind
between existing ideas or concepts.
Creativity is fueled by the process of
either conscious or unconscious
insight. An alternative conception of
creativeness is that it is simply the
act of making something new.
Creativity in organizations

three components were needed:


 Expertise (technical, procedural &

intellectual knowledge),
 Creative thinking skills (how flexibly

and imaginatively people approach


problems),
 Motivation
Forms of Management creativity
 1. ESSENCE CREATIVITY:
Creativity that takes the form of new ideas,
concepts, principles breakthrough & viewpoints.
In management, it commonly takes the form of
fresh, new core policies, strategies, values and visions.
2. ELABORATIVE CREATIVITY:
Is the innovative amplification of a core idea (or)
principles. Staff empowerment as a core belief & its
amplification into personnel policies, participative
management structures, training programmes and so on.
Elaboration can become innovative when it is
creatively contextualized.
3. EXPRESSIVE CREATIVITY:
No management is possible without expressive
communication and creativity communication is almost
essential in various activities like advertising & promotion,
packaging, product designing and so on.
Cont..
 4. EXISTENTIAL CREATIVITY:
Its about raising the quality of our existence, enlarging our
consciousness, actualizing our potential, growing & developing in
ways that increasingly manifest our inherent humanity.
There is a higher side to human-Love, Compassion, hunger
for knowledge, appreciation of beauty, truth, goodness and
Spiritual yearnings so that they can recreate themselves &
become unique human beings.
5. ENTREPRENEURIAL CREATIVITY:
The Organization grows & competes through ventures.
These ventures include diversification, acquisition, vertical
integration, significant expansion significant launches of products,
etc.
6. EMPOWERMENT CREATIVITY:
Empowerment is about caring for people.
Empowerment is enhancing the authority, influence,
status, competencies, personality, growth and development of
others.
Creative empowerment involves creative & Innovative
ways of empowering others. If one empowers the others, thee
latter in turn can empower the former
CREATIVITY: THE FOUR P's
 Creative People
 Creative Processes
 Creative Products
 Creative Places (or the Persuasive
Powers of Creative People)
4 stages of creative process
 1) Preparation: The time for research, fact
gathering, assembling materials, gathering needed
information before the creative act.
 2) Incubation: This is the period of gestation, of
letting go so that the mind, the unconscious, intuition,
and emotion can mull over the information and put it
into its own original perspective. Dreaming may be a
part of this period.
 3) Inspiration: The “Aha!” when the solution,
illumination, or discovery either emerges or forces
itself through into a coalesced form.
 4) Evaluation or confirmation: This is the time to
ask, Will it work, does it hold up next to other theories,
does it logically fit with the original stimulus?
Blocks to Creativity
Mindset blocks to creativity
Personal blocks to creativity
Organisational blocks to
creativity
MINDSET BLOCKS CREATIVITY
 Mindset is a condition in which an
individual becomes over-sensitized to
some part of the information available
at the expense of other parts.
 It is characterized by one-right-answer
thinking, looking for reasons why
something will not work, and misplaced
emphasis on logical thinking.
PERSONAL BLOCKS TO
CREATIVITY
 Strategic – inflexible thinking
 Value – rigid personal values
 Perceptual – narrow focus
 Self-image – fear of failure
ORGANISATIONAL BLOCKS TO
CREATIVITY
 Emphasis on managerial control
 Short range thinking
 Analysis paralysis
 Rigid hierarchical structures
 Expected payoffs
 Market versus technology orientation
 Pressure to achieve more with less

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