DIMENSIONS
OF
MEDIA
01 Text and
Information Media
02 Visual and Infomation
Media
S
P IC 03
Audio and Information
Media
TO
01 Identify and discuss the different
dimensions of information and media.
Provide examples of
02 Dimensions of Information
O
and Media.
B
JE
C
03 Generalize the Importance of the
TI
Dimensions of Information and Media
V ES
01. TEXT AND INFORMATION MEDIA
A simple and flexible format of presenting
information or conveying ideas whether
hand-written, printed, or displayed on a
screen.
Classification of Text Information
●Fiction
Pertains to written texts produced from the imagination of the
author. This includes fairy tales, mythologies, and legends.
●Non-fiction
Written texts based on facts and reality. Examples of non-fiction
works are biographies, news, and scientific researches.
Texts like this are often presented in the form of textbooks,
encyclopedias, periodicals, and journals.
Uses/Application of Text Information
●Formal text-based materials
Created and distributed by established institutions (such as
publishing companies and new agencies) and goes through a
rigorous process of editing and evaluation and are usually
governed by censorship of the state.
●Informaltext-based materials
Comes from different views and opinions about certain issues
and processes.
Text as Visuals
A. The representation or style of a text in the digital
format is called a typeface.
B. A typeface, (also referred as font, font type, or type)
is usually composed of alphabets, numbers,
punctuation marks, symbols and other special
characters.
C. Different emotions and meanings are expressed
when various font types are used. In case there is an
absence of images and drawings, the easiest way to
communicate to people is through text.
Types of Typefaces
Serif
One common form of a typeface is called serif. It pertains to a
short line at a top of bottom of some style of printed letters. This
kind of typeface entails familiarity and readability in large amounts
of texts. Some publications such as books, newspapers,
magazines, and researches normally use serif typeface for the
body of the text. Serif fonts are also used to achieve a classic and
elegant look in publications.
Examples: Times New Roman, Garamond, Baskerville
Types of Typefaces
San Serif
A typeface which does not contain serif in the letters is called sans
serif. This typeface conveys a clean and minimalistic look to the
text. To express clear and straightforward meaning of the text,
road signages, building directions and nutrition facts in food
packaging use this type of typeface. Moreover, sans serif fonts
are mainly used in designing web pages to achieve a modern
style look.
Examples: Arial, Helvetica, Tahoma, Verdana, Calibri
Types of Typefaces
Slab Serif
A heavy and solid look to the text is expressed by slab serif. Usually, large
advertising signs on billboards use the slab serif typeface.
Examples: Rockwell, Playbill, Blackoak
Script
The brush-like strokes of the script typeface draw people’s attention to it. The
reason behind why this font must be used sparingly must be given. Most
formal events such as weddings or evening charity balls use the script
typeface.
Examples: Edwardian, Vladimir, Kunstler
Types of Typefaces
Decorative
Display or decorative typeface are artistic and eye-catching since
it can show a wide variety of emotions (such as happiness, fear,
horror, etc.) or decorative fonts also cater to various themes (such
as spaceships, carnivals, holidays, seasons, kiddie, etc.).
Examples: Chiller, Jokerman, Curlz MT
Production of Text Information
STEP 1: The writer chooses a desired topic to write
about.
STEP 2: The writer does extensive research about the
chosen topic.
STEP 3: The writer prepares an outline and draft as
basis for the article.
STEP 4: The writer produces the final output using the
outline prepared.
STEP 5: The writer turns over the article to the editors
and publishers.
Assessing and Evaluating Text Information
Criteria to be checked:
o1 – Accuracy and Factuality
o2 – Objectivity
o3 – Language Appropriateness
o4 – Curriculum Alignment
o5 – Style and Format
02. VISUAL INFORMATION AND MEDIA
Visual information is the artistic or creative representation or
interpretation of an idea, concept, or emotion using different
media.
Visual media include digital and printed images, photography,
graphic design, videos, animation, and more. Visual media is
regularly viewed on billboards, smartphones, newspapers,
screen projectors, posters, televisions, computers, and various
other mediums and devices.
02. VISUAL INFORMATION AND MEDIA
•Types of visual media:
a. photography
b. video
c. screenshots
d. infographics
e. data visualization (charts and graphs)
f. comic strips/cartoon
g. memes
h. visual notetaking
VISUAL INFORMATION AND MEDIA
•Formally and informally produced visual media
Visual media produced by formal organizations such as schools,
government, and established media/publishing outfits are
considered formally produced. Other visual media are
considered informally produced. Informal sources may produce
publications in the form of blogs, personal websites, and related
“non-official” documents.
VISUAL INFORMATION AND MEDIA
•Purpose of visual information
The primary purpose of visual information is to gain
attention, create meaning, and facilitate retention.
•Visual design elements – the building blocks or basic
units in the construction of a visual image.
Design Elements
01. Line – describes a shape or outline. It can create texture
and can be thick or thin. Lines may be actual, implied,
vertical, horizontal, diagonal, or contour.
02. Shape – usually a geometric area that stands out from the
space next to or around it, or because of differences in value,
color, or texture. Shape may also be organic.
Design Elements
03. Value – the degree of light and dark in a design. It is the contrast
between black and white and all the tones in between. Value can be
used with color as well as black and white. Contrast is the extreme
changes between values.
04. Texture – the way a surface feels or is perceived to feel. Texture
can be added to attract or repel interest of a visual element. Visual
texture is the illusion of the surfaces peaks and valleys, resulting in a
feeling of smoothness or roughness in objects.
Design Elements
05. Color – determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or darkness of hue).
Color and color combination can play a large role in the
design. Color may be used for emphasis or to elicit emotions
from viewers. Color may be warm, cool, or neutral. It plays a
major role in our visual perception, as it influences our
reactions of the world around us. It is therefore important to
create color palettes that will evoke the appropriate audience
reactions.
Design Elements
06.Form – a figure having volume and thickness. An illusion of
a 3-dimensional object can be implied through the use of light
and shading. Form can be viewed from many angles.
07. Space, also referred to as whitespace or negative space,
is crucial to adding breathing room to your UI designs.
Without a good balance of space, all the information would be
scrunched up together in one area, difficult to read and
navigate through as a user.
Visual Design Principles
– inform us how design elements go together to create
well-rounded and thoughtful visuals. Graphics that take
advantage of the principles of good visual design can
drive engagement and increase usability.
Design Principles:
a. Consistency of margins, typeface, typestyle, and colors is
necessary, especially in by slide presentations or documents
that are more than one page.
b. Center of interest – an area that first attracts attention in a
composition. This area is more important when compared to
the other objects or elements in a composition. This can be
achieved by contrast of values, more colors, and placement in
the format.
c. Balance – a feeling of visual equality in shape, form,
value, color, etc. Balance can be symmetrical and
evenly balanced, or asymmetrical and unevenly
balanced. Objects, values, colors, textures, shapes,
forms, etc. can be used in creating balance in a
composition.
d. Harmony – brings together a composition with similar units.
For example, if your composition is using wavy lines and
organic shapes, you should consistently use these types of
lines and not put in just one geometric shape.
e. Contrast – offers some change in value creating a visual
discord in a composition. Contrast shows the difference
between shapes and can be used as a background to bring
objects out and forward in a design. It can also be used to
create an area of emphasis.
f. Directional Movement – a visual flow through the
composition. It can be the suggestion of motion in a
design as you move from object to object by way of
placement and position. Directional movement can be
created with a value pattern. It is with the placement of
dark and light areas that you can move your attention
through the format.
g. Rhythm – a movement in which some elements recur
regularly. Like a dance, it will have a flow of objects that
will seem like the beat of music.
h. Perspective – this is created through the
arrangement of objects in two-dimensional space to
look like what they appear in real life. Perspective is a
learned meaning of the relationship between different
objects seen in space.
03. Audio and Information Media
Audio is defined as anything connected to sound,
specifically when received, recorded, transferred, or
duplicated (HarperCollins, n.d.). It is anything related to the
documentation and transmission of sound (Cambridge
University, n.d.). Audio is one of the resources of media
and information, along with text, visual, and motion.
03. Audio and Information Media
Audio Media refers to the media communication that uses audio
equipment to report, document, and deliver information through the
means of sound. It may also refer to audio formats such as analog
tape cassettes, digital compact discs, and computer files containing
audio. On the other hand, audio information is the file or sound
created and transferred by using high fidelity waves that are heard
through certain audio tools
Types and Categories of Audio Information
Radio Broadcast
Music
Sound Recording
Sound Clip/Sound Effect
Audio Podcast
Radio Broadcast TO
the act of sending a live or
recorded audio through radio
waves meant for a large group of
listeners
E Music TO
an artistic form of auditory
communication incorporating
instrumental or vocal tones in a
structured and continuous
manner
LE Sound Recording TO
the encoding of any sound from
the surroundings; the act or
procedure of making a record of
a certain sound (Merriam-
Webster, n.d.)
LE Sound Clip/Sound Effect
the sound, aside from dialogue
and music, artificially made to
create an effect in a movie, play,
or other broadcast production
(Oxford University, n.d.)
Audio Podcast
an episodic series of digital
audio or video file or
recording
that can be downloaded by
a user from a website to a
media player or
computer to listen
Different ways of storing audio files:
• Tape – a magnetic tape sound recording format on which
sound can be
documented
•Compact Disc – a plastic-fabricated, circular tool on which
audio, video,
and other digital information is recorded, stored, and played
back
• USB Flash Drive - an external hard disk drive, small
enough to fit on a
keychain, that can be plugged into the computer’s USB port
•
Different ways of storing audio files:
• Memory Card – a small, flat flash drive used to save data such as
audio
files, pictures, texts, and videos for use on small, portable, or remote
computing devices
• Computer Hard Drive – a secondary data storage device for saving
digital
data
• Internet/Cloud – a wide network of remote servers in the internet
meant to
operate as storage and retrieval of audio files and other computer
data
(Provide pictures)
DVD DISK COMPACT DISK MEMORY CARD AUDIO FILE
SHARED MUSIC USB DRIVE HARD DRIVE CLOUD STORAGE
ALBUM
Audio File Formats
• MP3 (MPEG Audio Layer 3) - a coding format for consumer
audio, as well
as a mean of sound sequence compression for the
transmission and
playback of music on most digital audio players
•M4A/AAC (MPEG-4 Audio/Advanced Audio Coding) - a file
extension for
lossy digital audio compression
•
Audio File Formats
• WAV (Waveform Audio File Format) - the Microsoft audio file
format
standard used for the storage of digital audio data on
personal computers
• WMA (Windows Media Audio) - a file extension developed
by Microsoft and
used with Windows Media Player
Characteristics of a Sound
• Volume- the force of a sound
• Tone- the musical or vocal sound of a definite
quality (Merriam-Webster, n.d.)
• Pitch- the degree of highness or lowness of a sound
(Oxford University, n.d.)
• Loudness- the feature of a sound that determines
the degree of the auditory sensation produced
(Merriam-Webster, n.d.)
Purposes of Using Sounds or Audio Media
Audio media have a vital role when it comes to the teaching and
learning
process. Here are the following:
• These enable the learners to listen to the ideas and views of the
experts and
other reliable people;
• These allow learners to listen to learning materials, like speeches;
Purposes of Using Sounds or Audio Media
• These serve as alternative guides for the learners when they are
doing their
tasks, such as experiments; and
• These grant the learners audio files of important past events or
sounds from
the settings that the learners cannot personally visit.
Activity
1. It is the artistic or creative representation or
interpretation of an idea, concept, or emotion using
different media.
2. Materials, programs, applications, and the like that
teachers and students use to formulate new information
to aid learning through the use, analysis, evaluation, and
production of visual images
Activity
3. Give two types of visual media.
4. Provide only 1 design element and 1 design principle.
5. What is the act of sending a live or recorded audio
through radio waves meant for a large group of listeners?
6. It is a small, flat flash drive used to save data such as audio files,
pictures, texts, and videos for use on small, portable, or remote
computing devices.
7. What is a coding format for consumer audio, as well as a mean of
sound sequence?
8. What are the two classifications of Text Information?
9. Give at least 3 characteristics to critique when assessing and
evaluating text information.
10.Give 2 Advantages of Text Information
THANK YOU
