ELEMENTS OF DIRECTING

JANE E. ERLANO| Organization and Management

 OBJECTIVE:

Discuss and
analyze the
elements of
directing.
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 WORD BANK

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 1. If employees
are motivated it
will reduce
employees turn-
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over and
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 2.Directing
involves supervision
to make sure that
work is performed
according to the
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orders and
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 3. Communication
always flows from
manager to
employees or
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subordinates.
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 4. Leadership
provides guidance
to employees and
it promotes team
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 5. Diagonal
communication
happens when
information flow
among member of the
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same level, rank and
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 6. Maslow’s Hierarchy
of needs theory
concerns with the
motivational factors
and hygiene factors.
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 7. Communication is
the mean through
which delegation and
decentralization of
authority is
successfully
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 ACTIVITY 1 – PICTURE ANALYSIS
DIRECTION: ANALYZE AND COMPARE THE PICTURES BELOW

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 DIRECTING  It is a continuous activity of
a manager where he
instruct, guides,
motivates and inspire
employees to perform well
in order to achieve the set
organizational goals.
 Many recognize it to be the
Directing is a
heart of the management
managerial function process.
performed by all
 Planning, organizing,
managers in all levels of staffing has got no
organization. importance if a direction
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function does not take
ELEMENTS OF DIRECTING

Supervision
Motivation
Leadership
Communicatio
Directing
n
SUPERVISION
- refers to instructing, guiding, monitoring
and observing the employees while they are
performing jobs in the organization.
Importance of supervision:
a.) Informs subordinates what to
do and who is to do.
b.) Ensures proper arrangement
and assignment of work.
c.) Improve subordinate
performance.
d.) Maintain discipline.
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e.) Remind workers of targets.
MOTIVATION
-inspires a person to work to the best of his
capabilities particularly if driven by financial
or non-financial rewards.
Importance:
a.) It reduces employee turnover and
absenteeism.
b.) There can be maximum utilization of the
resources like men, money, materials etc.
c. It fosters a sense of belongingness among
the employees towards the organization and
also improves their morale;
d.) It helps in reducing the number of
complains and grievances. The wastage and
accident rate also come down.
e.) With proper motivational techniques
15 management can attract competent and best
 THREE THEORIES

Maslow’s Hierarchy of Herzberg’s Two Factor

Theory X and Theory Y
Needs Theory Theory

 according to Abraham  the Motivator-Hygiene  according to Douglas

Maslow, workers will be Theory. McGregor there are two
greatly motivated if their aspects of human
basic needs will be behavior, the Theory X
satisfied. presents a pessimistic
view of employees’
nature and behavior at
work while Theory Y
presents and optimistic
employees.

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LEADERSHIP
- Leading is the process of influencing the
behavior of people at work towards the
achievement of a specific goal.
Leadership thus:
 Improves the performance of the
employees.
 Able to build confidence among followers,
thereby increasing speed and accuracy
and decreasing wastage.
 Helps to integrate the various activities
and so also the individual goals with
organizational goals.
 Leadership facilitates change.
 Builds and increase employees’ morale.
17  Provides guidance to employees and it
 STYLES OF LEADERSHIP
1. Directive (Coercive) style has the primary objective of
immediate compliance from employees.
2. Authoritative (Visionary) style has the primary objective of
provoking long-term direction and vision for employees.
3. Cooperative Style has the primary objective of creating
harmony among employees and between manager and
employees.
4. Participative (Democratic) style has the primary objective
of building commitment and consensus among employees.
5. Coaching style has the primary objective of long-term
professional development of employees.
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COMMUNICATION
- refers to the exchange of facts, ideas,
opinions or emotion by two or more persons.
Thus, communication is a two-way process.

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 DIFFERENT TYPES OF COMMUNICATION
Upward, Downward, Verbal and Non-Verbal
Formal and Informal Horizontal and Diagonal Communication
Communication Communication

 The paths ofcommunication  On the basis of the flow or  Verbal modeof communication
which are based on direction of communication may be oral and written.Face to
relationship establish in organizations, it can be face communication, interviews,
meetings, seminars, issuing
formally by management classified as upward, orders and instructions are
are theformal channels. downward, horizontal or examples of oral
Communication,which takes diagonal communication. The written
place on the basis of modes of communication
informal or social relations include letters, circular, notices
among staff, is and memos. Sometimes verbal
calledinformal communication is
communication.. supportedbynon-verbal
communicationsuch as facial
expressions and body
gestures.For example wave of
hand, smile or a frown etc. This
is also termed as the gestural
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 DIFFERENT TYPES OF COMMUNICATION
Upward, Downward, Verbal and Non-Verbal
Formal and Informal Horizontal and Diagonal Communication
Communication Communication

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 PRACTICE TASK

DIRECTION: ANALYZE AND IDENTIFY THE PICTURE BELOW AS TO WHAT IT STANDS FOR
WHETHER LEADERSHIP, DIRECTING, COMMUNICATION, MOTIVATION, OR SUPERVISION.

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THANK YOU!

Carmelo Barese | [email protected] | www.contoso.com