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Q2 Dimensions of Media Technology Audio

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23 views24 pages

Q2 Dimensions of Media Technology Audio

Uploaded by

Cartie Yang
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Media and

Information Literacy
Dimensions of Media
and Information – Audio
According to Zev Brodsky, a content
marketing manager at Perimeter 81,
presenting information verbally is much
more personal for listeners and much
different from reading.
Audio content is any type of published material or information
that is consumed through listening. This area of content
includes any type of auditory entertainment or marketing
collateral such as radio broadcast, music, sound recording,
sound clips/effects, artificial intelligence (AI) voice assistant
skills or actions. Audio content can be played through devices
like computer speakers, headphones, or smart speakers.

Traditionally, sound or audio media is used to give instruction


or information, provide feedback and to personalize or
customize information. It could also be used by publishers,
marketers, and other creators in a variety of ways such as:
Purposes of Audio Content:
● to increase interaction with customers or
answer product questions.
● can be integrated into website pages that
read the text aloud.
● discuss important, related topics or
provide customers with business updates.
● allow users to play the information while
carrying out the tasks simultaneously.
Look What It Stands
Each audio file type has unique benefits and
drawbacks. Determine which one is best for
specific tasks or situations to save time and
reduce stressful errors. Here are seven popular
audio file types and some unique differences
between them.
Match the audio file type in column A with its
description in column B. Write the letter of your
answer on a separate sheet of paper.
A B
1. Waveform Audio File that stores waveform data. The waveform
A. MP3 data stored presents an image that demonstrates strength of volume and sound.
B. M4A ____2. Advanced Audio Coding is an audio file that delivers decently
high-quality sound and is enhanced using advanced coding.
3. Windows Media Audio is a Windows-based alternative beneficial
C. FLAC is its lossless compression, retaining high audio quality throughout all types of
restructuring processes.

4. A Compressed audio file format developed by the Moving Picture


D. WAV Experts Group (MPEG). It saves valuable space while maintaining near-flawless
quality of the original source of sound.

5. Moving Picture Expert Group-4 is an audio-compressed file used


in the modern setting due to increased quality demand as a result of cloud storage
E. WMA and bigger hard drive space in contemporary computers

F. AAC 6. Free Lossless Audio Codec is an audio file compressed into a


smaller size of the original file.
What is sound design exactly?
Sound design can be created using a
similar layered effect. There are six basic
layers that we can utilize in a multitude
of different combinations to create
effects.
6 BASIC LAYERS OF SOUND DESIGN
1. Ambiance. The ambiance is essentially background
noise. Ideally, it should inform the viewer about where the
action is taking place. Therefore, it needs to inform and be
descriptive without being overwhelming or distracting the
viewer from the story. For example, if we are viewing a
scene in a forest what are we likely to hear? Birds tweeting
in the distance and winds gently blowing would match our
experience of spending time in woods. It serves as one tool
which can allow us to become more fully immersed in the
story or scene as it unfolds before us.
6 BASIC LAYERS OF SOUND DESIGN
2. Foley sounds. These are the sounds that make the
scene seem more real to us. These are sounds that make
us more readily enter the world we are faced with. They
are also sounds that can be easily recorded with a real
microphone. Foley sounds also feature in a feature film in
addition to animation and motion design. For example,
when a character walks, they are not silent. We mare hear
the gentle swish-swish of their clothing as they move or
the sound of their footsteps on the concrete.
3. Audio Effects (SFX). These are sounds that are
not naturally created in the real world and therefore
can’t be recorded by means of a microphone. For
example, the sound of a battle in outer space is not
something that can be recorded but must be
imagines and recreated.
4. Dialogue. These are speech, conversation, and
voice over. It brings forth the story by showing the
communication and interaction of two or more
characters.
o Voice overs. It is the narrator's voice which
guides us through what is happening on the
screen. For example, in 500 Days of Summer,
we never see the narrator, but he plays a
pivotal role in guiding us through the film and
highlighting key moments.

5. Music. Music is a tool we can use to set the


dynamics of mood we wish to convey
6. Silence. It is the absence of audio or music.
Sometimes you will only need a voice over,
and music or sound effects. Balance is
important when it comes to sound design. All
the audio level of each layer needs to be
adjusted and balanced to create the right
effect.
Principles of Sound Design
Principles of sound design are the techniques
for combining the different elements or objects
of sound.
1. Mixing – the combination, balance and
control of multiple sound elements
2. Pace – Time control, editing, order of events:
It could be linear, non-linear and multi-linear.
3. Stereo Imaging – Using left and right
channel for depth
4. Transitions - How you get from one segment or
element to another.

Types of transitions:
o Segue – one element stops, the next begins (“cut” in
film).
o Cross fade – one element fades out, the next fades in,
and they overlap on the way.
oFade to black – fade with some silence between
elements
Audio Editing Software
1.Audacity (free, open-source)
2.Adobe Audition
3.Izotope RX
4.FabFilter Pro-Q
5.Waves Audio
6.Melodyne
7.SoundForge
8.Vegas Pro
Online Audio
Editors
1. AudioTool
2. Soundtrap
3. Audiotoolbox
4. Online Audio Editor
5. Voice Spice
Mobile Apps
1. FL Studio Mobile
2. GarageBand (for
iOS)
3. Adobe Audition (for
iOS and Android)
4. Music Maker JAM
5. n-Track Studio
Do not forget that…
● Audio content is any type of published
material or information that is consumed
through listening.
● Elements of sound design are ambiance,
dialogue, sound effects, music, Foley sounds
and silence.
● Principles of Sound Design are mixing, pace
and transition.

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