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Etech q4 Lesson 1 Final

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6 views

Etech q4 Lesson 1 Final

Uploaded by

basaj2453
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 39

At a glance, what

do you think is
drawn in this
poster? Why do
you think so?

Is it visually
appealing t your
eyes? Why do you
say so? What
makes it appealing
and what makes it
not?
The
Of
Elements
Design
The Elements of
Design
are the components or part which
can be isolated & defined in any
visual design or work of art. They
structure and carry the work.
Dot
• a small, round mark
• most basic element of visual design
• used in various ways to create
patterns, textures, and shapes
Line
• a continuous mark made on a surface
• can vary in width, length, direction, and
texture
• used to create boundaries, define shapes,
and convey movement and emotion
Horizontal
• calm and quiet

Line
Vertical Line
• suggest more of potential for movement
Diagonal
• strongly suggest movements and give more of a

Line
feeling of vitality to a picture
Shape
• a two-dimensional area
defined by a boundary or
outline
• can be geometric or
organic, regular or irregular
• used to create patterns,
compositions, and visual
interest
Form
• a three-dimensional object or
structure with height, width, and
depth
• create depth, volume, and visual
interest
Tone
• The lightness or darkness of a color or gray
scale
• can be used to create contrast, mood, and
depth
• referred to as value or shading
Texture
• visual or tactile quality of a surface or
material
• can be smooth, rough, bumpy, or
patterned
• used to create interest, contrast, and
depth
Color
• visual perception of different
wavelengths of light
• create mood, emotion, and contrast
Color Wheel
Value
Value
Intensity
Achromatic Color
Schemes
Monochromati
c Color
Analogous
Color Schemes
Complementar
y Color
Triadic Color
Schemes
Tetradic Color
Schemes
Text
• typography
• written or printed words and symbols
• vary in font, size, color, and style
• used to communicate ideas, information, and
emotion
Font Families
• Serif
• Sans-serif
• Cursive
• Fantasy
• Mono space
• Electronic Media
The
Of
Principles
Design
Emphasi
• get the viewer’s attention to a specific design

s element
• create something that will stand out from the rest of
the page
• a button, a website, or an image purpose
Emphasi
s
Emphasi
s
Contra
• level of difference between design elements

st
• create visual hierarchies
• makes certain elements stand out more than others
• colors, textures, sizes, and shapes

Color Shape
Contrast Contrast
Negative Space/White
• the unused or empty space in a design
Space
Movemen
• how the human eye interacts with your

t design
• a compass guiding viewers around your
design.
Balanc
• how the visual weights of the elements a

e distributed
• any element placed on a page carries a visu
weight
Symetrica
• form, size, color, and
the elements
l
on texture
the right side
have the same
visual weight as
the elements on
the left side.
Asymetrica
Asymmetrical
ldesigns have
different sides but
equal visual
weight
Repetitio
• repeating a single

n element through the


design
Alignme
nt
• gives designs order, structure, and
organization

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