7-ELEVEN
AUSTRALIA
INTRODUCTION
• A globally recognized convenience store chain that began in the United
States.
• Established a significant presence in Australia since the 1970s.
• Wide range of products: snacks, beverages, groceries.
• Provides convenience and accessibility.
• Operates 24/7 to meet the needs of busy urban and suburban
populations.
ENVIRONMENTAL FACTORS AFFECTING
MARKETING CHANNELS
Economic Technologica Social
Factors: l Factors: Factors:
Rise of e-commerce Consumers
Australia’s stable and mobile increasingly seek
economy supports payments convenience and
consumer spending. transforming quick shopping
purchasing
7-Elevenbehavior.
has experiences.
embraced
Inflation and rising Higher demand for
technology with
costs impact pricing 24-hour service and
mobile apps for
strategies and easy access to
promotions and
profitability. products.
contactless
payments.
COMPETITION
Other
convenienc
e stores
Supermark
ets
Online
retailers
KEY TARGET DEMOGRAPHICS
Families
Busy
seeking
urban
quick
professio
shopping
nals
solutions
Students
CONSUMER DEMANDS
• 24/7 access to stores for late-
Availability night shopping.
o Diverse product range including
Assortment fresh food and household
essentials.
Convenienc • Quick service and easy access in
e high-traffic areas.
CURRENT CHANNEL STRUCTURE
Blend of Combination of company-
operated stores and
Store Types: franchised locations.
o Allows rapid expansion
Franchise while leveraging local
management.
Model o Maintains brand
consistency while
Advantages: empowering local
adaptation.
DISTRIBUTION AND INVENTORY
MANAGEMENT
• Direct Distribution Strategy using central warehouses supply stores
directly.
SWOT ANALYSIS
• Strong brand • Limited product
recognition, differentiation
extensive store compared to
network, and 24/7 supermarkets;
operation. reliance on urban
markets.
Weakness
Strengths
es
Opportuni
Threats
ties
• Intense • Expansion into
competition from underserved
other convenience suburban areas
stores and and enhanced
supermarkets; digital marketing
economic efforts.
fluctuations
affecting
consumer
spending.
CHALLENGES
• Global supply chain
Supply Chain issues, worsened by
Disruptions COVID-19, affect product
availability and delivery.
Competition • Growth in online grocery
from Online shopping leads
Retailers consumers to prefer
home delivery services.
PROPOSED SOLUTIONS
Pros: Greater
Supply Solution:
flexibility in
Cons: Increased
Diversification costs and
Chain of suppliers and
sourcing
products,
complexities in
Disruption improved
inventory
improved
managing
multiple
customer
s: management.
satisfaction.
suppliers.
Competitio Solution: Pros:
Cons: Initial
Development of Competitive
n from a click-and- edge, catering
setup costs and
challenges
Online collect service
for online
to hybrid
shopping
competing with
home delivery.
Retailers orders. preferences.
FINAL DECISION AND CONCLUSION
Implement both
proposed
Recommend solutions to
address supply
ed Strategy chain issues and
online
competition.
Enhances
customer
satisfaction,
Benefits reduces
stockouts, and
improves overall
profitability.
Emphasize
operational
flexibility and
adapting to
Focus changing market
conditions to
maintain a
competitive edge.
THANK YOU!
