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Unit 2

Design Thinking Notes

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6 views

Unit 2

Design Thinking Notes

Uploaded by

clashwizard41
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Design

Thinking
Unit II

Empathize
Steps in Design Thinking

 Empathize-To create meaningful innovations, you


need to know your users and care about their lives

Define- Framing the right problem is the only way to


create the right solution.

Ideate- It’s not about coming up with the ‘right’


idea, it’s about generating the broadest range of
possibilities.

Prototype- Build to think and test to learn.

Test- Testing is an opportunity to learn about your


solution and your user.

2
What is Empathize?
 Empathize is the first stage of the design thinking
process.

 Design teams conduct research to get personal grasps of


their users’ needs.

 They set aside assumptions to obtain insights into the


users’ world by observing and consulting with users.
 This way, they can understand users’ experiences,
motivations and problems.

 “If you want to build a product that’s relevant to people,


you need to put yourself in their shoes.”
— Jack Dorsey, Programmer, entrepreneur, co-founder of Twitter & founder of
Square
How to emphasize
a lack of empathy can result in product failure

 Empathy is our ability to see the world through


other people's eyes
 to see what they see,
 feel what they feel and
 experience things as they do.
 IDEO’s Human-Centered Design Toolkit
explains
 empathy is a
 “deep understanding of the problems and realities of
the people you are designing for.”
 empathy requires you to learn about the difficulties
people face and uncover their latent needs and desires
to explain their behaviors.
Empathy helps you:
 Appreciate people's emotional and physical
needs.

 Gain insight into the way people see, understand


and interact with the world around them.

 Realize how lives are impacted within the contexts


being investigated.

 Find out what people mean rather than just what


they say — empathic research is inherently
subjective and is concerned with motivations and
thoughts, rather than facts.
Don’t Confuse Empathy With
Sympathy

 https://www.youtube.com/watch?v=1Evwgu369Jw
Empathize with Real People –
Leave Your Assumptions Outside

 Empathy is a naturally occurring characteristic


which people have in varying degrees.
 However, they can improve their ability to
empathize as a soft skill.
 Anyone in a design team will have preconceived
ideas about the many situations people find
themselves in as users.
 It’s unavoidable – you can’t unlearn your life
experience.
 Therefore, you should always adopt a
beginner’s mindset to be able to view and
analyze situations with users objectively.
To empathize is to
research.
 observe instead of judging.
 listen to others open-mindedly rather
 as design thinkers—we must catch and overcome these before they distort our
research.
 fully objective before you can start to see through your users’ eyes and
interpret their viewpoints optimally.
 They are the experts.
 You must understand the users’ dimensions of use (e.g., tasks) and their
feelings (e.g., motivations)
How to Empathize to Get the
Right Insights

1. Observing real users.


 Ask these questions to shift from concrete
observations to abstract motivations:
 “What?” – You detail your observations.
 “How?” – You analyze how users do things (e.g., with
difficulty).
 “Why?” – You make educated guesses about the
users’ emotions and motivations.
How to Empathize to Get the
Right Insights

2. Conducting photo-
and/or video-based
studies in
users’ natural
environments or
sessions with the
design team or
consultants –
 You record these
users while they try
to solve an issue you
propose to resolve
with your design.
How to Empathize to Get the
Right Insights

2. Conducting photo- and/or video-based


studies in users’ natural environments or
sessions with the design team or consultants –
 You record these users while they try to solve an
issue you propose to resolve with your design.

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