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InnovaMarketInsights ProjectsTeam Assignment 2023

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11 views

InnovaMarketInsights ProjectsTeam Assignment 2023

Uploaded by

Jaisree G
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Test

Market Analyst Test

2023
Introduction
Background Information About us

• The Consumer and Market Insights (CMI) department at Innova Market Insights is involved in a range
of different activities, including but not limited to conducting ad-hoc market research, analyzing trends
and developments in the FMCG industry, running annual surveys and executing tailor-made consumer
research. The following assignment is a part of the evaluation process for candidates seeking to join
the Projects team within the CMI department.
• The objective of this exercise is to assess your ability to analyze and report findings in an insightful way,
similar to day-to-day tasks that you will be expected to execute as a Market Analyst.
• This exercise is divided into two different parts,
• Part 1: Trend & Innovations, the participant is expected to identify, characterize and
highlight a selected trend that is impacting the food & beverage industry. ~ 3-5 slides
• Innova Market Insights is a global
knowledge leader in the food and beverage
• Part 2: Trend Analysis, the participant is expected to deliver data driven insights and report industry.
main findings from an analysis point of view in a compelling way based on a provided dataset on
Sugar Reduction. ~ 7 to 10 slides • The Innova Database is an online, cutting-
edge food & beverage product database -
• Deliverable: For this exercise you will be asked to generate, report and present findings in a created by a dedicated team of industry-
PowerPoint format. Roughly 10 to 15 slides are expected for this presentation. leading food and beverage experts that
collect the latest data from more than 90
• Time: You will have 20~ 25mins to present your findings to the Innova Team.
countries.
Good Luck!
Innova Market Insights Projects team
[Consumer and Market Insights Department]

2 INNOVA MARKET INSIGHTS


Test

Part 1:
Trend &
Innovations
Part 1: Trend & Innovations
Objectives:
• The purpose of this exercise is to evaluate the candidate ability to identify and
report key information related to a food and beverage trend.
• You are expected to successfully identify a food & beverage trend of your choice
and be able to present your findings to the Innova Team.

Instructions:
• Pick a trend that you believe is relevant today in the Food & Beverage industry and
that you feel will or may impact the future of the industry.
• Define and explain what this trend is about.
• Explain why you have chosen this trend and why you believe it is a trend.
• Highlight why this trend would be an opportunity for a F&B company.
• Are there any limitations to this trend? If yes, please explain.
• Please provide a case study highlighting a successful company/brand/product that is
in line with the trend you have identified.
Notes: Any material of relevance can be used at this point. Any additional information beyond the
instructions provided are welcome as long as they are relevant to the case study.

4 INNOVA MARKET INSIGHTS


Test

Part 2:
Trend Analysis
Part 2: Trend Analysis
Objectives:
• The purpose of this exercise is to assess the candidate’s ability to analyze, report
and generate insights based on a given dataset.
• You are expected to analyze the data, report the main findings and connect the
dots.

Instructions:
• Analyze the datapoints provided in the excel attached in the email.
• Highlight your findings through data visualization.
• Provide key insights related to the sugar reduction trend.

Additional questions: What other data points would you have liked to have? What
other analysis do you think would have been relevant in this case?

File: IMI_Test_Data_2022

6 INNOVA MARKET INSIGHTS


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The information in this document is intended for informational and


educational purposes only. Content including trademarks, brands and
images are the property of their respective owners. Innova Market
Insights is in no way liable for consequences associated with the
contents of this document. Innova Market Insights may amend this
document at any time without notice and no guarantees are offered in
relation to any external links provided.

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