MIS 6380 .

004 Data Visualization

1. TAKING DATA VISUALIZATION FROM EYE CANDY TO EFFICIENCY

2. THE DATA-VISUALIZATION REVOLUTION Group 4

Vishal Reddy RIDDHA MATHUR KIRTHIKKA DEVI NAITIK BHINGRADIYA

ROHAN SRINIVAS SUDHEER BABU N RANADHEEP REDDY

Learning Objectives
Learning
Objectives
• Unlocking Insights from Data
• Modern Visuals in Data Visualization
• Importance of Efficiency in Data Visualization
 Data Visualization: Unlocking Insights from
Data
• An avalanche of data pours into computers around the world every day, and the amount is only
growing.
• Data visualization is a powerful way to make sense of this vast amount of information.
• However, traditional chart forms such as pie, line, and bar charts were originally designed to show
• only
Some a visualizers worry
limited amount of that
dataoverly
points.complex
visualizations may be more confusing than
enlightening, especially when trying to display
large amounts of data.
• This slide deck will explore the benefits and risks of
data visualization and provide insights into how to
use it effectively.
Bubble Maps
A bubble map is a type of data visualization that displays information using bubbles or circles of
different sizes, colors, and positions on a geographic map. The size of the bubble represents a numeric
value or quantity, and the color of the bubble can indicate a category or other qualitative information.
The position of the bubble is typically based on the latitude and longitude of the location being
represented
Bubble mapson
arethe map.
commonly used to show
data related to geography, such as
population, sales figures, or the frequency of
a particular event in a specific area. They
can help provide a quick and intuitive way to
understand patterns and trends in the data.

Conclusion
: seeing overall patterns but not for
Good for
comparing precise values.
Bubble Visual Advantages
Visualizing data:
Bubble maps can help to visualize data in a way that is
easy to understand and interpret, especially when it is
related to geography.
Highlighting patterns:
The different sizes and colors of bubbles can highlight
patterns and trends in the data, making it easier to
identify areas that require attention.
Providing context:
Bubble maps provide context by displaying data on a
geographic map, allowing for the identification of
relationships between data points and understanding of
geographic impact.
Customization:
Bubble maps can be customized with additional
information, providing more insights and effectively Here is a example of a Bubble map showing
communicating data. recent earthquake occured in Turkey
Hexagonal Binning
Hexagonal binning is a data visualization technique used to
represent the distribution of data points on a two-dimensional
plot.
It is particularly useful when dealing with large datasets, where
individual data points can become difficult to distinguish.
The plot area is divided into a grid of hexagons in hexagonal
binning.
Each hexagon represents a small region of the plot. Data points
falling within a particular hexagon are counted and aggregated
into a single value, representing a color or shade in the
hexagon.
The color or shade indicates the number of data points within
the hexagon, with darker shades indicating a higher density of
data points.
Circular Charts in Data
Visualization
Circular charts are visual representations of data that use a circular or pie-shaped format to convey
information. These charts are commonly used in business, finance, and other fields to present data in
a way that is easy to understand and visually appealing.

Circular charts can also be used for other purposes, such as to show the distribution of data over time
using a circular histogram, or to display data on a map using a circular heat map. Overall, circular
charts can be a useful tool for presenting complex data in a simple and easily digestible format.

Donut Chart Pie Chart Radial Chart Sunburst Chart

Chord Visual
A chord diagram or chord visual is a type of data
visualization that is used to show relationships between
different data points. It is particularly useful for visualizing
complex networks, such as the relationships between
different actors in a social network or the connections
between different system components.

Example
:
The Global flow of People,” a visualization of migration
patterns over five-year spans since 1990. This “chord”
diagram shows migrations of at least 50,000 people as
lines connecting regions and countries.

Best use:
Useful to represent cyclical or “periodic” data, like THE GLOBAL FLOW OF
seasons or repeating processes. PEOPLE
 Swooshing Arcs in Data
Visualization
Long sweeping arcs are a common feature in modern information visualization. While they can be
complex, Recent works have shown they can be visually striking and effectively communicate complex
ideas.

A motion-graphic visualization Out of Sight, Out of Mind,” is a visualization More than 400,000 Stolen Years"
of donations collected by EBay documenting deaths by US drone strikes on is a project that depicts lives lost
in 2013 after Super Typhoon Pakistan. The arcs in this graphic represent to gun violence in the US, with
Haiyan devastated individual drone attacks. each victim's arc traced in orange
communities in the Philippines. until their death and continued in
white to a landing point
representing their expected
Swooshing Arcs Benefits

Add visual interest:

Swooshing arcs can make a visualization more visually appealing and engaging, helping to keep
viewers' attention.
Communicate complexity:
Swooshing arcs can be used to communicate complex information in a simple and intuitive way,
making it easier for viewers to understand the data.

Provide context:
Swooshing arcs can be used to provide context for the data being presented, helping viewers to
understand the data within a broader context.

Conclusion
:
Find a metaphor, start simple, and build up from there.
Small Multiples Visualization
Small multiples display multiple charts in a grid layout, allowing for easy comparison between
categories or time periods. They are useful for identifying data trends and patterns and comparing
groups’ differences and similarities.

Seeing the Big Picture with Small Multiples:

• The project consists of 255 charts that examine
the effects of the Great Recession on the US
economy. Each chart shows data from a
different economic indicator, including
employment, housing, and consumer spending.
• The data is sourced from a range of
organizations, such as the Bureau of Labor Recovered and
Recovered
Grown
Statistics and the Federal Reserve. Relatively unaffected
Has not recovered
Recession accelerated decline
Pre-Attentive Processing in Data Visualization
The reason we can make comparisons so easily is because
these small multiples take advantage of the built-in capabilities
of our visual system. Specifically, something called preattentive
processing. By using pre-attentive features like color, shape, or
size to highlight important data points or groupings, we can
help viewers quickly identify patterns and trends in the data.
Benefits:
Small multiples provide several benefits for visualizing data,
including:
• Facilitating comparisons between groups
• Highlighting patterns and trends in data
• Showing multiple aspects or dimensions of a dataset at

Conclusion:
once

Less can be more when using this inherently modest chart.

Efficiency in Data Visualization
Color Theory:
The use of color can significantly impact the efficiency of a visualization. Effective use of color can
help highlight key patterns and insights while minimizing distractions and unnecessary visual
elements. Using a limited and consistent color palette helps ensure that the visualization is efficient
and easy to read.
Know your audience:
To create an effective visualization, it's essential to understand your audience and their goals and
needs. By understanding your audience’s specific needs and interests, you can tailor your
visualization to their specific needs and help ensure that it's as effective and efficient as possible.
Use appropriate chart types:
Different types of charts are better suited for different types of data and insights. Choosing the right
chart type for the data you’re presenting is important, as this can significantly impact the
visualization’s clarity and effectiveness.
Learning Outcomes

Understand the value of advanced data visualizations for efficient data communication.

Learn how to effectively use bubble maps, swooshing arcs, and small multiples to
visualize large amounts of data.

Develop strategies for selecting the most appropriate visualizations for different types of
data.

Identify opportunities to improve existing data visualizations for greater efficiency and
clarity.

Apply best practices for data visualization design to create impactful and effective data
visualizations.
 References
https://www.nationalgeographic.com/science/article/150922-data-points-visualization-eye-candy-efficiency
http://www.nytimes.com/interactive/2014/06/05/upshot/how-the-recession-reshaped-the-economy-in-255-
charts.html
https://xviz.com/blogs/xviz-adv-pie-and-donut-for-power-bi/
https://www.propublica.org/nerds/a-big-article-about-wee-things
Learning Objectives

To be aware of the historical existence of data-visualization

To understand how data visualization evolved across different eras

To understand the impact of data visualization over time

To develop an understanding of various types of Data Scopes like Data Viva and Pantheon
Historical Overview
Data visualization has a long and rich history that dates back to ancient civilizations. Here's a brief
overview of some key moments in the history of data visualization:
Historical Overview
Evolution of Visualization

• Modern-day visualizations are not dependent on the shape, size, color, position
etc, but on the 'Data Rules'
• The reader is not just a spectator but an explorer

Body shape, size,

Soul Data
color, position
Impact of Visualization over Time
Analyze at-risk employees by building, age, and location

• Data Visualization now is more focused

on Use Cases
 BI Reporting
 Custom Data Visualization
 Information Visualization
 Exploratory Data Analysis (EDA)
• Looking into the future Data Analysis
tools become easier to use
• More and more people may become
Data Storytellers
• Beginning of 'The Data-
Visualization Revolution'
What are “Datascopes”?

• A tool that can be used to zoom in and out of

large data sets in search of new
understanding.
• The field of data scopes is as primitive as
Galileo’s early telescope that has the
potential to become powerful in the future.
• Public records are an obvious place to begin
training our data scopes.
Rules for a Good Data Scope

UNLOCKS A LARGE AMOUNT FOR EVERYONE WITH INTUITIVE CONTROLS

OF DATA

CHANGES ARE IMMEDIATELY RESPECTS THE BASIC RULES OF GOES BEYOND WHAT CAN BE
REPRESENTED BY CHANGES IN GOOD DATA VISUALIZATION DONE WITH STATIC IMAGES.
THE VISUAL OUTPUT DESIGN
DataViva

• A research tool that provides official data about

exportation, economic activity, locality, education,
and occupation in Brazil.
• Opened up data for the entire formal sector of the
Brazilian economy.
• 11 apps that combined enable more than 1 billion
visualizations.
• Gathers data from several sources: Employment and
Income, Brazilian International Trade, Basic and
Technical Education, Post-Secondary Education, and
UN Comtrade International Trade.

Source : https://www.dataviva.com
 Pantheon
• Pantheon makes available data collected to quantify global cultural
development.​
• This makes Pantheon like DataViva, in the sense that it is a Datascope that
visualizes data on human capacities, albeit instead of focusing on the
capacities that are expressed in industries—such as motorcycle
manufacturing.​
• Pantheon focuses on the capacities expressed in human accomplishments,
such as Newton’s theories.​
• Pantheon allows us to visualize the historical, and cultural production of the
U.K., similarly to the way that DataViva allows us to explore the industrial
structure of Belo Horizonte. ​
• Yet the actual value of these data scopes does not reside in their ability to
create one-off visualizations but in their ability to provide the frameworks
needed to weave together stories that can be accurately told only from
Learning Outcomes

Aware of the historical

Understood the data-
existence and the
visualization evolution
timeline of data-
across different eras
visualization

Developed an
Understood the impact understanding of
of data visualization various types of Data
over time Scopes like Data Viva
and Pantheon
 • https://www.scientificamerican.com/article/the-data-visualization-revolution/
• https://chartio.com/blog/the-evolution-of-data-visualization/
• https://www.tableau.com/blog/6-dashboards-tableau-partners-help-you-mitig
References ate-covid-19-impacts

• https://www.shutterstock.com/search/body-heart-mind-soul
• https://www.maartenlambrechts.com/2014/04/07/6-rules-for-good-datascope
s
• http://dataviva.info/en/
•