Chapter 8
Chapter 8
Ethics in business:
Dispelling the myths
Myth 1: Dog eat dog
• Myth: The business environment is lonely and hostile;
either you trample on others, or others will trample on
you. Being ethical is to the detriment of your own
interest.
• Fact: Business always consists of a complex network of
interpersonal and inter-institutional relations. It is socia
in nature. Therefore, finding a sound balance between
concern for others’ interests and concern for your own
is essential to running a sustainable business.
Myth 2: Survival of the fittest
• Myth: Business is a competitive struggle in which
only the fittest will survive. Being ethical will
undermine your competitiveness and your
chances for survival.
• Fact: (1) competition does not exclude ethics, (2)
ethics is a precondition for ongoing competition,
and (3) cooperation is as important as
competition.
Myth 3: Nice guys/girls come second