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Actors and Stakeholders

Key actors and stakeholders in a organization

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khaitalapurampallavi
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24 views

Actors and Stakeholders

Key actors and stakeholders in a organization

Uploaded by

khaitalapurampallavi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Actors and

Stakeholders
MBA Yr2 Trimester 1
Establish objectives and
governance for stakeholder
engagement
• Define their duties.
• Pinpoint the relevant stakeholders.
• Set engagement expectations.
• Establish an appropriate governance structure.
• Create platforms for comm, collaboration, escalation,
and decision making.
Conduct a stakeholder analysis

• Recognize key stakeholders, their wants, expectations, and worries.

• This helps organizations to identify and prioritize stakeholders based


on their levels of influence/power and interest in the project.

• The process enables organisations to personalise their involvement


approaches and prioritise efforts according to stakeholder interest
and influence.
Conduct a stakeholder analysis
Develop a • Create a stakeholder engagement strategy and
stakeholder plan to guarantee successful stakeholder
engagement plan involvement during a digital transformation
journey.
• Consider the rank of stakeholders based on their
influence or power and interest in the project.
• Establish particular engagement goals, strategies,
and tactics for each stakeholder group, along with
timelines, communication platforms, and
mechanisms for obtaining feedback from
stakeholders.
• Assess the effectiveness of stakeholder
involvement initiatives and tweak the engagement
strategy based on feedback obtained from
stakeholders.
Communicate regularly with
stakeholders

• Maintain frequent communication


for successful stakeholder
engagement.
• Provide periodic status reports on
the digital transformation project
and encourage stakeholders to share
their opinions and raise queries.
Provide training and support to
stakeholders

• Provide training (workshops, etc.) and


support to stakeholders to help them
develop the necessary skills to succeed in
the digital transformation. This will help
stakeholders adapt to new processes and
technologies.
• Lack of adequate training and user
confidence can be a great recipe for failure
in technology implementation projects.
Measure and evaluate stakeholder
engagement

• Evaluating stakeholder involvement is key to


identifying areas of enhancement and monitoring
progress toward achieving project goals.
• Gather stakeholder input thru surveys and
feedback sessions.
• Common engagement metrics include stakeholder
satisfaction, engagement levels, and feedback
ratings.
• Align the above with the characteristics of each
stakeholder group as outlined in the stakeholder
engagement plan.
Mistakes to avoid
• Overlooking some stakeholders: Not identifying and engaging with all
stakeholders can lead to incomplete data gathering, limited acceptance,
resistance, delays, and eventual project failure.
• Failure to establish clear objectives and governance: Absence of clear
objectives and governance structures can cause several challenges like,
lack of direction, poor decision making, inefficient resource allocation,
lack of accountability and inadequate risk management. These
challenges lead to unfocused and ineffective stakeholder engagement.
• Inadequate communication with stakeholders: Lack of communication
can result in misunderstandings, delays, and a lack of trust between
stakeholders and the project team.
Mistakes to avoid
• Insufficient training and support: Inadequate training and support can
result in stakeholder disengagement and a lack of adoption of new
technologies and procedures.
• Disregarding unhappy stakeholders: Remember, 'Your most unhappy
customers are your greatest source of learning.‘
• Delaying stakeholder engagement: Without prioritising stakeholder
engagement, projects can become disconnected from the needs and
goals of stakeholders.
• Excessive reliance on digital communication: Over-reliance on digital
communication can lead to a lack of personal connection and a failure to
address stakeholders' concerns.
Mistakes to avoid
• Neglecting to build relationships with stakeholders: Building strong
relationships with stakeholders is essential for building trust and
creating a safe and collaborating environment.
• Underestimating the impact of cultural differences: Cultural
differences can lead to misunderstandings and miscommunication
between stakeholders, so it's important to be aware of and address
them.
• Not measuring and evaluating stakeholder engagement: Failure to
measure and evaluate stakeholder engagement can lead to missed
opportunities for improvement and a lack of accountability.
Tips
• Personalise your approach for each stakeholder group based on their unique needs
and interests. For example, senior executives may require more high-level information
and strategic insights, while front-line users may require more detailed and practical
information.
• Make stakeholder engagement an ongoing and flexible process that's integrated into
your overall digital transformation plan.
• Face-to-face communication and relationship-building will help in building trust and
strengthen relationships.
• Use engagement methods and tools, such as surveys, focus groups, workshops, etc. to
engage with stakeholders in a way that works best for them.
• Provide clear and straightforward information. Avoid using technical jargon..
• Consider leveraging design thinking to enhance stakeholder engagement.

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