• What Is Direct Marketing?
Direct marketing consists of any marketing that relies on direct
communication or distribution to individual consumers, rather than
through a third party such as mass media. Mail, email, social media, and
texting campaigns are among the delivery systems used. It is called
direct marketing because it generally eliminates the middleman, such as
advertising media.
• Catalog marketing
Catalog marketing is a form of direct marketing that allows a
company to sell products and services from a printed or
online catalog. Consumers can buy directly from the catalog
sender by phone or online using the information in the
catalog.
• Telemarketing
Telemarketing is the direct marketing of goods or services to potential
customers over the telephone, Internet, or fax. Telemarketing may either
be carried out by telemarketers or increasingly by automated telephone
calls or "robocalls." Telemarketing is oftentimes part of a company's
marketing plan or campaign
• E-marketing
E-marketing means using digital technologies such as websites, mobile
devices and social networking to help reach your customers, create
awareness of your brand and sell your goods or services. The basics of
marketing remain the same - creating a strategy to deliver the right
messages to the right people.
• What is m-commerce?
M-commerce (mobile commerce) is the buying and selling of goods and
services through wireless handheld devices such as smartphones and
tablets. M-commerce is a form of e-commerce that enables users to
access online shopping platforms without the use of a desktop computer
• Personal selling
Personal selling occurs when a sales representative meets with a
potential client for the purpose of transacting a sale. Many sales
representatives rely on a sequential sales process that typically includes
nine steps. Some sales representatives develop scripts for all or part of
the sales process. The sales process can be used in face-to-face
encounters and in telemarketing.
