Pangasinan Merchant Marine

Academy (PAMMA)

COMMUNICATION
AND
GLOBALIZATION
Presented By:
Mel Chris Joe R.
Arenas
INTRODUCTION
Global communication has become much more
accessible due to satellites, fiber-optic cables,
and the internet, enabling people worldwide to
connect effortlessly. This development is
intertwined with globalization, leading to
increased business opportunities, cultural
exchange, and the formation of a global village.

It has impacted environmental, cultural, political,

and economic aspects of the world.
What is Globalization?
It is a process of interaction and
integration, among people,
companies, and government of This process has effects on the
different nations. A process driven by environment, on culture, on political
international trade and investment systems, on economic development
and aided by information technology. and prosperity, and on human
physical well-being in societies
around the world.
Impacts of Globalization on
Communication

Virtual Interaction
Cultural Awareness In Speech
Cultural Awareness In Body Language
Time
Differences
 Virtual Interaction
Impact: Globalization has greatly expanded the scope and frequency of virtual
interactions.

Examples:
• Remote Work: Zoom, Microsoft Teams, and Slack are tools that enable real-
time communication among remote teams located in different countries.
• Virtual Conferences and Meetings: Organizations can host international
conferences, seminars, and meetings without geographical limitations,
promoting global participation and collaboration.
• Social Media: Facebook, Twitter, and LinkedIn are platforms that allow
individuals to connect and interact globally, fostering global networks and
communities.
 Cultural Awareness in
Speech
Impact: Globalization necessitates an increased awareness of cultural
differences in speech to ensure effective and respectful communication.

Examples:
• Language Nuances: Understanding idioms, slang, and formal vs. informal
speech styles is crucial for effective communication, as directness may be
valued in certain cultures but perceived as rude in others.
• Politeness Strategies: Different cultures have varying norms for
politeness, with East Asian cultures prioritizing indirect language and
humility, and Western cultures prioritizing assertiveness.
• Cultural Sensitivity: Cultural taboos and preferences play a crucial role in
determining appropriateness in various contexts, such as discussing politics
or religion.
 Cultural Awareness in Body
Language
Impact: Global communication requires sensitivity to diverse interpretations of
body language and non-verbal cues.

Examples:
• Gestures: Positive gestures, like the "thumbs up" in Western cultures, can
be offensive in other cultures, as seen in the Middle East.
• Personal Space: Personal space expectations vary across cultures, with
some embracing close proximity (Latin American cultures) and others
preferring more distance (Scandinavian cultures).
• Facial Expressions: Facial expressions can be interpreted differently across
cultures, with some cultures showing more subdued emotions like anger or
sadness, compared to others where more overt expressions are common.
 Time Differences
Impact: Globalization has made managing time differences a crucial aspect of
international communication and coordination.

Examples:
• Scheduling Meetings: Meetings across multiple time zones necessitate
careful planning, and tools like world clocks and scheduling apps aid in
managing this complexity.
• Expectations of Response Times: Different cultures have varying
expectations for communication response times, with some prioritizing quick
responses and others exhibiting a more relaxed approach.
• Business Hours: Global business operations must adapt to varying business
hours and working days, which can impact project timelines, deadlines, and
overall productivity.
Impacts of Globalization on
Communication
Availability of information

Business
conduct
Social
awareness
Power dynamics
Availability of Information
Impact: Globalization has significantly increased the availability
and accessibility of information.

EXAMPLES:

Internet and Digital Media: Open Access Platforms:

The internet has revolutionized global Online platforms like Wikipedia and
information access, providing access to academic journals democratize knowledge
global news outlets, educational resources, by making it accessible to a wider
and databases, enabling users to stay audience, thereby increasing educational
updated on global events and opportunities and awareness.
developments.
Business Conduct
Impact: Globalization has transformed how businesses
communicate and operate internationally.

EXAMPLES:

Global Market Reach: Cross-Cultural Communication:

Online advertising and e-commerce Effective cross-cultural communication is
platforms, like Amazon and Alibaba, enable crucial for successful negotiations and
businesses to market their products and partnerships in international business
services globally, enabling consumers to operations, as businesses must navigate
purchase products from various countries. diverse cultural norms and communication
styles.
Social Awareness
Impact: Globalization has heightened social awareness and
facilitated the spread of social and political movements.

EXAMPLES:

Social Media Activism: Global Campaigns:

Social media platforms like Twitter, Facebook, Amnesty International and Greenpeace
and Instagram enable users to raise utilize global communication to advocate for
awareness, organize movements, and human rights and environmental causes,
mobilize support, as seen in the global gaining global support and influencing
#MeToo movement. public opinion and policy.
Power Dynamics
Impact: Globalization has shifted power dynamics in
communication, affecting influence and control at various levels.

EXAMPLES:

Media Power: Economic Influence:

Major global media companies like CNN, Global corporations and tech giants, like
BBC, and Reuters significantly influence Google and Facebook, wield significant
international news and public opinion, economic and informational power,
shaping global issues' narratives. significantly impacting global information
sharing and access.
Effects of Globalization on Global
Communication
Increased Business Opportunities

Impact: Globalization has revolutionized business operations

and communication by introducing new markets and
opportunities worldwide.

Effects:
• Market Growth: Access to new and emerging markets
leads to increased revenue and business expansion.
• Innovation: Exposure to global markets and diverse ideas
fosters innovation and the development of new products
and services.
• Competitive Advantage: Companies that effectively
navigate global communication can gain a competitive
edge over those that do not.
Effects of Globalization on Global
Communication
Fewer Cultural Barriers

Impact: Globalization has significantly improved cross-cultural

communication, thereby reducing traditional cultural barriers.

Effects:
• Enhanced Collaboration: Reduced cultural barriers lead
to more effective international partnerships and teamwork.
• Diverse Perspectives: Greater exposure to different
cultural perspectives enriches creativity and problem-
solving within global teams.
• Mutual Understanding: Improved communication fosters
mutual respect and understanding between different
cultures.
Effects of Globalization on Global
Communication
Creation of a Global Village

Impact: Globalization has fostered a "global village," where

people, businesses, and cultures interact as if they were in a
small, intimate community.

Effects:
• Increased Connectivity: The world feels smaller as people
and information are more readily accessible, fostering a
sense of global community.
• Shared Experiences: Cultural experiences and global
events foster a shared sense of identity and solidarity among
individuals from diverse regions.
• Global Awareness: Global awareness increases, fostering a
greater collective consciousness and responsibility among
individuals and organizations.
Conclusion
Globalization enhances information accessibility, transforms
business practices, and increases social awareness, but also
poses challenges like cultural sensitivity, information
accuracy, and digital divides.

Globalization has transformed communication by making it

faster, more widespread, and more complex. While these
changes have opened up new opportunities for connectivity
and collaboration, they also bring challenges that require
thoughtful management and cultural sensitivity. As we
navigate this evolving landscape, it’s important to remain
aware of the diverse impacts of globalization on
communication and strive for practices that foster
understanding and cooperation on a global scale.