PRODUCT

PRESENTATION
By: Ricca Mae C. Pradia, LPT
• It is use to introduce your company’s
new or renovated product, or a newly
developed feature, for people to get
to know more about it.
• In this type of presentation, you’ll
take your audience through what it
is, how it works, and how it helps
What is product
solve their problems.
presentation?
• 1. Board of directors,
shareholders/investors –
• To this group, typically
you’ll pitch a new idea to
ask for approval before the
whole team starts working
Who will you
on it.
present for?
• 2. Colleagues –
• You can show a trial or beta
version of the new product
to other members of your
company and collect their
feedback.
Who will you
present for?
• 3. The public, potential &
current customers –
• This can be a product launch,
which shows your target
audience everything they need
to know about the product.
Who will you
present for?
• The person in charge of presenting is
actually quite flexible and not
necessarily the same one or role in
every situation. That could be a
product manager, a business analyst, a
sales/customer success manager or
even the CEO. At times, more than
one person can be hosting this product
presentation.
• 1. Raise awareness and
grab more attention
• By hosting an event like
this, more people will know
about your company and
product.
Why Is Product
Presentation Important?
• 2. Stand out in the cutthroat
market
• Having great products isn’t enough as
your company is in a tight race
against other competitors. A product
presentation helps set you apart from
them.

Why Is Product
Presentation Important?
• 3. Leave a deeper impression on
your potential customers
• Give them another reason to
remember your product. Maybe
when they’re on the go and see
something similar to what you’ve
presented, it would ring a bell for
them.
Why Is Product
Presentation Important?
• 4. A source for external PR
(Public Relations)
• building better relationships
with the press, your potential
and current customers as well
as other stakeholders.
Why Is Product
Presentation Important?
• 5. Boost sales and revenue
• When more people have the
chance to know about your
products, it can bring you more
customers, which also means
more revenue.
Why Is Product
Presentation Important?
1) Introduction 7) Target Market
2) The Story 8) Pricing
3) Agenda 9) Place
4) Company 10)Promotion
Information 11)Social Proof
5) Product Information 12)Contacts
6) Benefits of the
Product
Product Presentation
Outline
• An introduction is the first impression people
have of your product presentation, that’s why you
should start strong and show people what they
can expect to hear.
• It’s never easy to blow the audience’s mind with
an introduction (but you still can). So at least, try
to get the ball rolling with something clear and
simple, like introducing yourself in a friendly,
natural and personal way (here’s how). A great
start can boost your confidence to nail the rest of
your presentation.

1. Introduction
2. The Story
• If you want to make this product
presentation super-duper clear,
you can give your audience a
preview of what they’re going to
see. This way, they will know how
to follow better and not miss any
important points.

3. Agenda
3. Agenda
• Again, you don’t need this part in every
one of your product presentations, but it’s
best to give the newcomers an overview of
your company. This is so they can know a
bit about your team, the field your
company is working in or your mission
before digging deeper into the product.
• Include the company logo
4. Company
Information
4. Company
Information (SAMPLE)
4. Company
Information (SAMPLE)
4. Company
Information (SAMPLE)
4. Company
Information (SAMPLE)
• The star of the show is here. It’s
the main and most important
section of your product
presentation. In this part, you need
to present and highlight your
product in a way that wows the
whole crowd.
5. Production
Information
• There are many approaches
when it comes to introducing
your product to the crowd, but
one of the most common and
effective is the problem-
solution method.
5. Production
Information
• As your team has invested
massive amounts of time in
developing your product to
meet the market’s demands, it’s
essential to prove to your
audience that this product can
solve their
5. Production problems.
Information
• Do some research, discover your
customers’ pain points, list out some
potential consequences and here
comes a hero to the rescue
• Emphasise that your product can do
wonders for the situation and make it
shine bright like a diamond.
5. Production
Information
5. Production
Information
5. Production
Information
5. Production
Information
• What else can your product do, aside
from solving that particular problem?
• What values can it bring to your
customers and the community?
• Is it a game-changer?
• How is it different from other decent
similar products on the market?
6. Benefits of the
Product
• After grabbing the audience’s attention on
your product, poke into all the good things
that it can bring about. It’s also vital to
spotlight your product’s unique selling
point to distinguish it from others. Your
potential customers can then have a deeper
understanding of what it can do for them
and why they should use this product.
6. Benefits of the
Product
7. Target Market
• TARGET MARKET
• A target market is the segment of consumers most
likely to want or need a business's products or
services. This group of people is a subset of the
business's total market. It involves a specified series
of customer qualities that the business believes its
products or services will appeal to. The target
market can be a type of person for a business-to-
consumer (B2C) company or a type of business for
a business-to-business (B2B) company.

7. Target Market
• Data points to include in
your target market:
• 1. Demographics
• 2. Geographics
• 3. Psychographics
• 4. Behavioral Patterns
7. Target Market
• Demographics describe who
your target customers are in
terms of categories like their
age, gender, employment
status, life stage, family
structure, religion and income.
7. Target Market:
(DEMOGRAPHICS)
• Geographics describe the physical
location of your target customers.
Factors to consider include:
• Whether they live in a rural, suburban or
urban environment
• Which area of the country they live in
• Their local language and time zone

7. Target Market:
(GEOGRAPHICS)
• Also, consider whether your target
market uses your product or
service in the same place they
purchase it. Ask yourself if they
are likely to travel with it or send
it to someone else.
7. Target Market:
(GEOGRAPHICS)
• Behavioral patterns are those that define your
customers' purchasing habits. When considering your
target market's behavioral patterns, ask yourself what
qualities your consumers are looking for in the item or
service and why they want to purchase it. Think about
when and how frequently they buy and use your product
or service.
• Do they prefer to search on Google or TikTok for places to
visit on a trip?
• Do they tend to buy a lot online and then return a large
number of items?
• Do they tend to increase their purchase to have free
delivery?
7. Target Market: (BEHAVIORAL
PATTERNS)
• Barn Goods is a farm supply store in a rural environment.
The local area includes many family cattle farms. Due to
the community's remote location, delivery times from
online retailers can be long. Barn Goods defines its target
market as middle-aged family men who live in the area,
farm for a living and need convenient access to farming
equipment and feed for their animals.
• The business closely follows the farmers' cyclical needs.
This way, Barn Goods can buy extra inventory before
demand grows. They understand that it is important for
their business to be a reliable source of essential items.

Example 1: Target market

for a farm supply store
• Lovely Dresses is a fashion boutique in a populous city. It
has a small showroom and offers a personal shopper to help
customers select customized items. Purchases are then made
to order and fitted to each buyer. Because of their high level
of service and attention to detail, their products are costly.
• They define their target market as women ages 35–50 with a
high income relative to the area's cost of living. Customers
in their target market prefer a personalized shopping
experience. Finally, they target shoppers who enjoy
socializing in the community and want to wear their
purchases to events.

Example 2: Target market

for a fashion boutique
• Speedy Subs is a sandwich shop adjacent to a gas
station in a suburban town. Because it is close to
the highway, Speedy Subs expects many of its
customers will be traveling. It defines its target
market as adults with low to moderate incomes
looking for a fast but filling meal. They use their
billboard to advertise low prices and package
deals, and their marketing features race cars to
emphasize their quick service.

Example 3: Target market

for a sandwich shop
• Maggie's Memories is a beachfront shop in a popular
coastal town. Because this business is next to a shop that
caters to teenagers and people who enjoy beach sports,
Maggie's Memories chose a different target market. Their
customers are retirees, with a moderate to high income
who are looking for a relaxing getaway.
• The customers in this target market are interested in
buying unique gifts to commemorate their trip. To appeal
to their target market, Maggie's Memories sells home
décor items, jewelry and small accessories with a
peaceful seaside aesthetic.

Example 4: Target market

for a beachfront shop
• Climbers is a hiking supply shop in a city known for its
active population. Their target market includes men and
women ages 18–30 who enjoy being in nature and take
pride in their outdoor gear.
• These customers are very knowledgeable about their
equipment, and they expect Climbers' staff to be
knowledgeable too. The company's onboarding process
includes training for the team, and they hold monthly
meetings to update everyone on the latest developments
and recalls in their industry. They post pictures of their
employees and customers using their products on their
social media page and inside the store.

Example 5: Target market

for a hiking supply shop
• Everybody Smile is a photography studio in a suburban
town that specializes in family portraits. Their target
market includes adults with children looking for
professional photos to display at home and send to their
friends and family. Because the customer in this target
market sees the photography session as a special event
and is very hopeful about getting a good result,
Everybody Smile offers personalized packages and a
satisfaction guarantee.

Example 6: Target market

for a photography studio
SAMPLE OF TARGET
MARKET
SAMPLE OF TARGET
MARKET
8. Pricing
8. Pricing
9. Place
9. Place
10. Promotion
11. Social Proof
12. Contacts
• What do you offer?
• What do you offer that no one else
has?
• What do you offer of value?
• How does your product compare
to others I have seen?
•Possible
Does itquestions
really fill my need?
that a prospective
customer may ask during a product
presentation?