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Communication Models

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25 views

Communication Models

Uploaded by

dwishambhavi
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Communication Models

(Aristotle, Lass Wells and Shannon Weaver Models


Aristotle’s Model of Communication

1 The Aristotle’s communication model is a speaker


centered model as the speaker has the most important
role in it and is the only one active. It is the speaker’s
role to deliver a speech to the audience.
2 The role of the audience is passive, influenced by the
speech.
3 This makes the communication process one way, from
speaker to receiver.
Aristotle Model is mainly focused on speaker and
speech. It can be broadly divided into 5 primary
elements: Speaker, Speech, Occasion, Audience
and Effect.
According to Aristotle
communicators need to
develop five skills
1 Invention
2 Disposition
3 Style
4 Memory
5 Delivery
There are few criticisms around this model. Some
of them are:
● There is no concept of feedback, it is one way
from speaker to audience.
● There is no concept of communication failure
like noise and barriers.
● This model can only be used in public
speaking.
Lass Well's Model of Communication

Though Lasswell’s model was developed to


analyze mass communication, this model is used
for interpersonal communication or group
communication to be disseminated message to
various groups in various situations.
The major criticism of Lasswell’s Model is
that it does not include feedback and it
ignores the possibility of noise.
Without feedback, a communication
process can not be fruitful.
Lasswell’s model is very linear and does
not consider barriers in the
communication process.
.
The model is also criticized for being very general
and only including very traditional topics. The
model is very simplistic.
The model is said to be propaganda based as it is
more focused on the resulting outcome and
generally used for media persuasion
Shannon and Weaver Model of
Communication

In 1948, Shannon was an American mathematician,


Electronic engineer and Weaver was an American
scientist both of them join together to write an
article in “Bell System Technical Journal” called “A
Mathematical Theory of Communication” and also
called as “Shannon-Weaver model of
communication”.
● This model is specially designed to develop the
effective communication between sender and
receiver.
Also they find factors which affecting the
communication process called “Noise”. At first the
model was developed to improve the Technical
communication. Later it’s widely applied in the
field of Communication.
The model deals with various concepts
like
Information source, transmitter, Noise,
channel,
message, receiver, channel, information
destination, encode and decode.
Advantage of Shannon-Weaver model of
communication
● Concept of noise helps in making the
communication effective by removing the noise
or problem causing noise.
● This model takes communication as a two
way
process. It makes the model applicable in
general communication.
● Communication is taken as quantifiable in
Shannon Weaver model
● It can be applied more for interpersonal
communication than group communication and mass
communication.
● Receiver plays the passive part in the communication
process as sender plays the primary role that sends
messages.
● Feedback is taken as less important in comparison to
the messages sent by the sender.
● The model is taken by some critics as a "misleading
misrepresentation of the nature of human
communication" as human communication is not
mathematical in nature.
Thank you

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