Pandit Deendayal Energy University

School of Liberal Studies

UG Dissertation Proposal

On

RISING YOUTH PARTICIPATION IN STOCK MARKET

Student Name & Roll No.:__________

Name of Faculty Guide:__________

 Introduction
• In recent years, there has been a notable increase in youth participation in the stock market, driven by
various socio-economic and technological factors. This surge is largely attributed to the growing awareness
of financial literacy among young adults and their desire for wealth creation and financial independence.
Unlike previous generations, today’s youth are more exposed to information about investments, savings,
and the potential benefits of participating in the stock market. The ease of access to financial markets
through online trading platforms and mobile applications has made it simpler for young individuals to
engage in stock trading, often without needing traditional intermediaries like brokers.
• Moreover, the rise of social media and online communities has played a pivotal role in influencing young
investors. Platforms such as Twitter, Reddit, and YouTube host a variety of discussions, tutorials, and advice
on stock market investments, further encouraging young people to participate. These communities provide
real-time insights and peer support, fostering a collaborative environment where learning and participation
in stock trading are accessible. The global events of recent years, such as the COVID-19 pandemic, also acted
as a catalyst, with many young people exploring alternative income sources or investing their savings during
lockdowns.
• Additionally, the stock market is increasingly viewed by the youth not just as a space for potential quick
profits, but as a strategic avenue for long-term wealth building. Many young investors are taking a keen
interest in companies that align with their personal values, such as those focusing on sustainability,
technology, and innovation. As a result, their participation is shaping not only the market dynamics but also
influencing the types of companies that attract investor attention. Overall, the rising youth participation in
the stock market represents a significant shift in how the younger generation approaches wealth
management, with long-term implications for financial markets and investment strategies.
 Review of Literature

Sr. No. Author Name (Year) Title of Paper Journal Name Major Findings

1 Smith, J. (2021) "Youth Participation in Journal of Financial Found that increased financial literacy and
Stock Markets" Studies digital trading platforms are key drivers of
youth stock market participation.

2 Patel, A. (2020) "Social Media Influence Global Finance Journal Highlighted the role of social media
on Stock Market platforms in educating and motivating youth
Investment" to invest in stocks.

3 Lee, K. & Huang, Y. "Millennials and Stock International Journal Found that millennial investors are more
(2019) Market Investment of Economics likely to invest in tech-driven and sustainable
Behavior" companies compared to older generations.

4 Jones, R. (2022) "Online Trading Journal of Digital Concluded that ease of access through
Platforms and Youth Finance mobile apps significantly increases youth
Engagement" participation in stock trading.

5 Gupta, M. (2021) "The Role of Financial Asian Journal of Revealed that financial education programs
Education in Economics enhance the confidence and success rate of
Investment Decisions" young investors.
Rationale of your study
The rationale for studying the rising youth participation in the stock market is rooted in the growing significance
of this demographic's impact on financial markets and the broader economy. As more young individuals enter
the stock market, it becomes crucial to understand their behavior, motivations, and the potential long-term
effects on investment trends. Unlike previous generations, today's youth are driven by unique factors, such as
technological advancements, easy access to trading platforms, and the influence of social media, which
significantly shape their investment decisions.
By examining this phenomenon, the study seeks to provide insights into how young investors approach wealth
creation, risk management, and the types of assets they prefer. Additionally, understanding the role of financial
literacy, online communities, and digital tools in driving their participation is essential for designing better
financial education programs, improving market regulations, and ensuring that this demographic can make
informed and sustainable investment choices.
This study is also important because it highlights how the evolving financial landscape is being reshaped by a
younger, more tech-savvy generation, whose investment strategies may differ from traditional approaches. The
findings can inform policymakers, financial institutions, and educators on how to better engage with and support
young investors, ultimately contributing to a more inclusive and dynamic stock market environment.
Objectives
To analyze the factors driving youth participation in the stock market, including
financial literacy, technology, and social media influence.
To examine the impact of digital trading platforms on the accessibility and
convenience for young investors entering the stock market.
To investigate the investment behavior of young investors, including their risk
tolerance, preferred assets, and decision-making processes.
To explore the role of financial education programs in shaping the knowledge and
confidence of youth in making stock market investments.
To assess the influence of social media communities and peer networks on the stock
market decisions of young individuals.
To evaluate the long-term implications of youth participation on market trends,
focusing on sustainability, technology stocks, and future financial stability.
Proposed Method
• The concept of research is commonly accepted to include the methodical gathering, recording, and analysis of data
pertinent to issues with the marketing of goods and services. It will be possible to address the subject matter
methodically by using research procedures. All research procedures are built upon the research plan. In connection with
this program, the following activities are carried out.

• Research DesignA descriptive research approach is used in the study. If the researcher has prior knowledge of the
events or issues under inquiry, descriptive research may be utilized to answer a variety of inquiries. The methodology
and the opinion survey method will be used to perform the study.

• Data Collection MethodIn order to assess the current problem, secondary sources of information will be looked at. We
will gather secondary data from a variety of secondary sources, including books, journals, websites for study papers,
and other pertinent sources.

• Primary Data: -To gather information through mode of questionnaire from the organization with a sample size of 100.

• Secondary Data: -To achieve the intended outcomes, websites and the final data were subjected to a thorough analysis.

• To gather secondary data, the intranet, journals, and manuals were employed.
Expected Outcome
The expected outcomes of this study on the rising youth participation in the stock market will provide
valuable insights into the key factors driving this trend. The research will help identify the primary
drivers of youth engagement, including the influence of financial literacy, technological
advancements, and the increasing presence of social media platforms. Understanding these factors
will offer a clear picture of why more young individuals are getting involved in investing and what
motivates their interest in the stock market.
Another expected outcome is gaining a deeper understanding of the investment behavior of young
investors. This includes examining their risk tolerance, preferred asset types, and the decision-making
processes they follow when making investment choices. By analyzing these behaviors, the study can
highlight any trends in how youth approach investment compared to older generations, such as their
preference for high-growth sectors like technology and sustainability.
The research will also explore the impact of digital trading platforms on youth participation. With the
rise of mobile trading apps and online brokerages, young investors have unprecedented access to
financial markets. The study aims to measure how these platforms have made stock market investing
more accessible, enabling youth to engage with the market in ways that were previously unavailable
to prior generations.
Financial education programs are another key focus of the study. By evaluating the role of these
programs in enhancing the financial knowledge and decision-making capabilities of young investors,
the research will help identify the gaps in current education systems and suggest improvements to
better prepare youth for long-term financial success.
References
Smith, J. (2021). Youth Participation in Stock Markets. Journal of Financial Studies, 45(3), 120-135.
Examines the factors driving youth involvement in stock markets, including financial literacy and digital access.
Patel, A. (2020). Social Media Influence on Stock Market Investment. Global Finance Journal, 15(2), 98-112.
Discusses the growing role of social media platforms in influencing the investment decisions of young people.
Lee, K., & Huang, Y. (2019). Millennials and Stock Market Investment Behavior. International Journal of Economics, 34(4),
47-65.
Analyzes the investment behavior of millennials, focusing on tech stocks and sustainability.
Jones, R. (2022). Online Trading Platforms and Youth Engagement. Journal of Digital Finance, 7(1), 45-58.
Investigates how digital trading apps are facilitating stock market participation among young investors.
Gupta, M. (2021). The Role of Financial Education in Investment Decisions. Asian Journal of Economics, 50(3), 230-245.
Looks at the correlation between financial education programs and better investment outcomes for youth.
Thomas, L., & Brown, H. (2020). Stock Market Volatility and Youth Investors. Journal of Behavioral Finance, 22(4), 174-
188.
Explores the increased risk-taking behavior of young investors in volatile stock markets.
Rodriguez, P. (2018). Impact of Technology on Stock Market Participation. Tech in Finance Journal, 9(2), 63-79.
Discusses how technology has lowered barriers for youth to participate in financial markets.
Johnson, D., & Clark, S. (2019). Psychological Factors Influencing Youth Investment. Behavioral Finance Journal, 12(1),
101-115.
Highlights psychological factors, such as fear of missing out (FOMO) and peer influence, shaping young people's
investment choices.