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03.HUB - Looker Studio

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61 views

03.HUB - Looker Studio

gfguhijkol

Uploaded by

Hoa Vũ
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Looker Studio

1
Activity

• Setup your own Looker Studio account:


• Create a connection to your GA4 account and link it to GMS’s
demo data
• Setup the default setting for Style and Data

2
Starting Looker Studio

• Looker Studio is a free tool for


anyone to use. In order to
access Looker Studio, you
need to have a Google-
enabled account.
• After you have a Google
Account, head on over to
https://lookerstudio.google.co
m 3
to open-up the Data Studio
home screen
Looker Studio’s home screen
Create a Blank Report
To create a blank report, click
the “Create” plus icon either in
the upper left corner of the
screen and select Report, or
you click the plus icon in the
template bar
Connecting to a data source
Connecting to a data source (cont)

7
Connecting to a data source (cont)
Connecting to a data source (cont)

9
Connecting to a data source

10
Scorecards in Looker Studio

• Summary of a single
metric.
• Visualize key performance
indicators (KPIs), relative
health, or performance of
your business.
• For example: total sales,
average bounce rate, count
of ad impressions, maximum 11

hold time, minimum failure


rate.
Scorecards

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Scorecards

13
Scorecards

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Scorecards

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Scorecards- Optional metrics

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Activity 1

Create the following Scorecard visualizations:


• Total users
• Items purchased
• Total revenue
• Add Sparkline

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Table in Looker Studio

• Creating tables
• Applying formatting and styles
• Using conditional formatting
• Creating calculations
• Using Pivot tables
• Comparing to previous periods
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Table - Add a chart

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Table

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Table - Conditional formatting

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Table - Comparisons to Previous Period

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Table- Pivot table

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Table - Cross interactive

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Table - Add a control

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Activity 2

Create the following Table visualizations:


• Age with optional metrics for Total users and Browser
• Add a Date filter
• Insert a Pivot table
• Change table color
• Create a condition: if the number is the lowest then the color is
black
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• Create a cross filter
• Set comparison to previous period: last 14 days, last month,
last year
Activity 3

Create a 4-page report including:


• An Overview of business
• A page about Revenue
• 2 other pages

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Time Series Graphs

• Creating time series graphs


• Using different date periods
• Applying styles to time series graphs
• Comparisons to previous periods
Time series - Add a chart

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Time series - Add a control

30
Time series – Change style

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Time series – Comparison to previous period

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Filter

• Already seen Date filters in action


• Use other fields as fields
o Country
o Sources
• Applying filters to Graphs and visualizations
• Using data explorer
Filter – Fixed-size list

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Filter – Drop-down list

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Filter – Drop-down list

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Filter – Input box

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Other Visualizations

• Column and Bar Graphs


• Area Graphs
• Pie Graphs
• Geographical Analysis
• Custom Visualizations

38
Interactive Google Analytics
DASHBOARD 1
Create an interactive report for your Google Analytics data:
• Create a new report
• Name the report – Google Analytics Dashboard
• Create a connection to the Sample Google Analytics data connection
• Create a header and title for your report
1. Create the following Scorecards
• Sessions
• Users
• New Users
• Bounce Rate
2. Create a stacked area graph displaying sessions by Device Category – Create optional metrics
for Users and New Users
3. Create a bar graph displaying Sessions by Source – Show the Top 15 – make the graph
interactive
4. Create a filter for Country
5. Create a Date filter
6. Experiment with selecting different Countries and Sources
Interactive Google Analytics
DASHBOARD 2
Create a second page for your Google Analytics report:
1. Add Page 2 to your report
2. Add a table displaying the number of Pageviews for each Page
Title – make the table interactive
3. Create a world map displaying the number of new users by
Country – make interactive
4. Create a Pie graph displaying the New Users by Gender – make
interactive
5. Create a Column graph displaying the New Users by Age – make
interactive
6. Create a Pie graphs displaying the New Users by Device Category
– make interactive
7. Add a Date filter
8. Experiment with selecting different options to filter the report.
Teamwork Assignment

•Use Looker Studio with data sample from Google Merchandise Store,
build dashboard with these requirements:
•Building a dashboard to represent information from Google Analytics.
Select KPIs in each view and using charts, tables or any techniques to
depict information (At least 05 page per dashboard)
•Exporting dashboard to access online and real-time.
•Each group need to make a presentation to explain Why and How
these dashboard can help managers know deeper about their website.
41
•Could you give any suggestions for improving the Google
Merchandise Store?

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