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Personal Branding Lecture Slides

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32 views

Personal Branding Lecture Slides

Uploaded by

Isiaka Idris
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Personal Branding for Career

Success

OLURANTI DIYAN
CSA, MIDPM, MNCS, FAIMP
What Is A Brand?
A brand is the unique identity of an individual or
organization that encompasses their values,
reputation, and the perceptions others hold
about them.

It is the overall impression that people form


based on their experiences, interactions, and
communications.
What Is In A Brand?
A brand consists of several key components that
work together to create a cohesive identity:

Brand Brand Brand Brand Brand Visual


Tagline
Name Voice Values Experience Story identity

= BRAND
Personal Branding Defined
Personal branding is the combination of your reputation, your
story, and how you present yourself to your audience.

Personal branding is the process of “marketing yourself and your


career” as a brand both online and offline, and the impression
you intentionally make others have of you.

• Personal branding is how you market your skills, values, and


experiences to others.
• It reflects how others perceive you and your value.
• Your personal brand communicates your professional
strengths and personality.
Why Personal Branding Matters
Career Growth
• A personal brand enhances your professional reputation and
attracts opportunities.

Networking Opportunities
• A strong personal brand makes networking more effective as
people are more inclined to collaborate with individuals they
respect and admire.

Professional Influence
• A clear and consistent personal brand helps you build
credibility and influence in your field.
Benefits of Personal Branding
Personal branding is key to your professional identity.
Your Personal brand:

• Helps you stand out in a


competitive job market.

• Builds trust and credibility


with employers and clients.

• Enhances your career growth


and opportunities.
How Do I Create A Strong Personal Brand?

Components of a Strong Personal Brand

Authenticity Consistency Visibility Impact

• Be true to • Maintain the • Make sure • Create


who you are same tone people value for
and know about your
message your brand audience
across
platforms
Examples of Strong Personal Brand
Nigerian Examples:
• Tony Elumelu – Business
leader known for
entrepreneurship and
economic
empowerment.

• Chimamanda Ngozi
Adichie – Renowned
author and speaker with
a brand focused on
African storytelling and
feminism.
Examples of Strong Personal Brand
Global Examples:
• Oprah Winfrey –
Personal brand built
around empowerment
and media influence.

• Elon Musk – Tech


entrepreneur and
innovator known for
ambitious projects
and leadership.
Developing Your Personal Brand
• Self-Reflection: Identify your unique strengths
and values.
• Create a personal brand statement that
showcases your skills.
• Build an online presence through LinkedIn,
social media, and portfolios.
• Be consistent across all platforms and
interactions.
Identifying Your Personal Brand
Self-Assessment Exercise: Reflect on your core values, skills,
and personality traits.

Questions to Consider:
• What am I passionate about?
• What skills and knowledge do I have that others find
valuable?
• How do I want others to perceive me?

Brand Identity: Identifying unique traits that set you apart.


Your strengths, personal story, and experiences that shape
your professional identity.
Creating Your Personal Brand Statement

Self-Assessment Exercise: Create Your Personal Brand Statement

A Brand Statement is a concise statement that communicates


who you are, what you do and what makes you unique.

Formula for a Brand Statement:


"I am [your role]/profession, I help [target audience] with
[specific value or skill] by [unique selling point]."

Example:
“I am an experienced data analyst, I help tech startups optimize
their business strategies by providing data-driven insights.”
Pair-Work: Feedback on Brand Statements

Instructions:
Partner with another participant to share your
personal brand statements.

Offer feedback on how clear, concise, and


impactful the statement is.

Discuss possible improvements.


Building and Communicating Your Brand

Strategies for Enhancing Your Personal Brand


Online
• LinkedIn: Optimize your profile with clear
headlines, updated experiences, and strategic
connections. Engage with professional networks.

• Social Media: Use platforms like Twitter,


Instagram, and YouTube to share thought
leadership, relevant content, and engage with
your audience especially those in your field.
Building and Communicating Your Brand

Strategies for Enhancing Your Personal Brand


Online
• Create a Consistent Presence

• Ensure that your message, tone, and imagery


are the same across all platforms.

• Personal Website: Showcase your portfolio,


work, and achievements.
Personal Brand Audit
Objective: To assess your current online presence and how it aligns
with your personal brand.

Instructions:
• Google yourself and analyze the search results.

• Review your social media profiles, website, and other online


platforms where you are visible.

• Write down areas that need improvement to better reflect your


personal brand.

• Create a plan to address the gaps (e.g., updating content,


removing unprofessional posts, etc.).
Optimizing Your LinkedIn Profile
LinkedIn Optimization Tips:
• Use a professional profile photo.
• Write a compelling headline that highlights your
expertise.
• Update your work experience with key
achievements.
• Use keywords that reflect your industry to
enhance visibility.
• Post content regularly to build your professional
network.
Maintaining and Evolving Your Brand

• Personal branding is a continuous process.


• Update your brand as you grow in your
career.
• Regularly showcase new skills,
accomplishments, and experiences.
Conclusion
A strong personal brand is essential for
career/professional growth and success.

Be intentional about how you present yourself, both


online and offline.

Define your value, be authentic, be consistent and


engage your audience.

Personal branding is an ongoing journey—refine it as you


progress.
Questions
Thank You

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