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Linear Model

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Roessi Mae Arat
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18 views

Linear Model

nXC:lKHCxl;khc

Uploaded by

Roessi Mae Arat
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 25

VARIOUS MODELS OF

COMMUNICATION
At the end of this module, you are
expected to:
• 1. identify the three standard communication
models;
• 2. differentiate the various models of
communication; and
• 3. distinguish the unique feature(s) of one
communication process from the other.
WHAT DOES MODEL MEAN?

• A model is a graphic representation


designed to explain the way a variable
works. It is a pattern, a plan, representation
or description to show the structure or
workings of an object, system and concept.
COMMUNICATION MODELS

• They describe the process of


communication, visually show the
relationship among variables and help
find and correct communication
problems.
LINEAR MODEL OF
COMMUNICATION
(TRANSMISSION MODEL)
THE LINEAR MODEL WAS THE FIRST KIND OF MODEL THAT EXPERTS
HAVE MADE TO UNDERSTAND THE PROCESS OF COMMUNICATION. IT
HAS IMPROVED AND HAS BEEN UPDATED OVER THE YEARS.
CHARACTERISTICS OF THE LINEAR
MODEL
• UNDIRECTIONAL
• Linear model is one-way communication where
the speaker sends messages to the receiver with
or without effect. Senders can only transmit
messages while receivers can only receive the
messages. This model of communication applies
to mass communication.
SIMPLE
• This model presents simple communication
acts because the transmission of message
shows only the beginning and the end and
that there is no interchanging of roles
between the sender and the receiver.
PERSUASION NOT MUTUAL
UNDERSTANDING
• This model shows the one-way
direction of communication which
promotes advice and influence rather
than mutual understanding between
receiver and sender.
VALUES PSYCHOLOGICAL OVER SOCIAL
EFFECTS
• This model focuses more on the
psychological effects (such as
understanding the messages) rather
than the social effects (like building the
relationship among communicators).
• The Shannon-Weaver model (1949), also known as
the transmission model and the mother of all
communication models is one of the best example of
a one-way or linear process of communication
consisting of five elements which have been
criticized for missing one element in the
communication process, feedback.
•In the Shannon-Weaver Model
of Communication, the
receiver can only receive the
message.
• If the role of the receiver in this model
is to only receive the message, then it
means that there is no way the sender
will know whether the sent message
was understood or not.
• The linear model is a one-way direction
of communication which promotes
advice and influence rather than
mutual understanding between
receiver and sender.
•Feedback from the
receiver happens in the
Shannon-Weaver Model.
•The decoder changes the
message into a signal then
sends it over the
communication channel.
•The Shannon-Weaver Model is
considered as the mother of
all communication models.
•This model is said to have effects
more on building relationship with
the communicators rather than
understanding the messages.
•The channel is the medium
the sender uses to
transmit the message/s.
•Shannon-Weaver
Model is different from
transmission model.
•In a linear model, the
element of feedback is
present.

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