Entrepreneurship Boot Camp

SUMMER 2024
Today’s pitch
• HTTPS://WWW.YOUTUBE.C
OM/WATCH?V=SA5EYJDIJVI
 Study
Study the
the Pictures
Pictures and
and Answer
Answer the
the
Questions
Questions

•• What
What do
do you
yousee?
see?

•• What
What is
is being
beingadvertised?
advertised?

•• What
What is
is an
anadvertisement?
advertisement?

•• Why
Why do
do businesses
businessesadvertise
advertisetheir
theirproducts?
products?
 Goods and
and Services
Services
Goods:
Goods: The
The products
productsaabusiness
businessprovides
providesthat
thatyou
youcan
cansee
seeand
and
touch.
touch.
Services:
Services: The
Theactions
actionsthat
thataabusiness
businessperforms
performsto
toearn
earnmoney.
money.
Indicate
Indicate ifif aa product
productor oraaservice
serviceisis
advertised
advertised in
in the
thefollowing
following
advertisements:
advertisements:

Service
Service

Qatar National Product

Product
Museum
Fees from QAR
50
 Buyer and
and Seller
Seller
Buyer:
Buyer: AA person
personor
orbusiness
businesswho
whobuys
buysor
orpurchases
purchasesgoods
goodsoror
services.
services. Buyers
Buyerscan
canalso
alsobe
bereferred
referredto
toas
ascustomers
customersor
orclients.
clients.
Seller:
Seller: AA person
personor
orbusiness
businesswho
whosells
sellsgoods
goodsor
orservices.
services.

Indicate
Indicate who
who is
isthe
thebuyer
buyerand
andseller
sellerin
inthe
thefollowing
followingpictures:
pictures:

Seller
Seller Buyer
Buyer Buyer
Buyer Seller
Seller
BREAK
 Advertising and
and Digital
Digital
Marketing
Marketing
Advertising:
Advertising:WhenWhenaabusiness
business
shares
shares information
informationabout
aboutaaproduct
product
or
or service
service with
withthe
thepublic.
public.
Advertising
Advertising can
canoccur
occuron
onand
and
through
through various
variousplatforms
platformslike
likeTV,
TV,
radio,
radio, billboards,
billboards,newspapers,
newspapers, Television
Television
magazines
magazines andandthe
theinternet.
internet.

Digital
Digital Marketing:
Marketing:When
Whenaa
business
business advertises
advertisesits
itsproducts
productsor
or
services
services online,
online,using
usingwebsites
websitesand
and
social
social media
mediaplatforms.
platforms.
Which
Which advertising
advertisingmedium
mediumor
or Website
Website
platform
platform is
is being
beingused
usedin
inthe
the
following
following pictures?
pictures?
 Target Market
Market and
and Market
Market
Research
Research
Target
Target Market:
Market:TheThespecific
specificgroup
groupofofpeople
peopletotowhich
whichaabusiness
business
markets
markets its
its products
productsororservices.
services.
Market
Market Research:
Research:The Theinformation
informationaabusiness
businessgathers
gatherstoto
understand
understand thetheneeds
needsand
andwants
wantsof
ofits
itstarget
targetmarkets
marketsbetter.
better.

Which
Which target
target markets
marketscould
couldthe
thefollowing
followingadvertisements
advertisementshave
havebeen
beenaimed
aimedat?
at?

People
People who
who want
want to
to
Kids,
Kids, teenagers
teenagers travel,
travel, like
like beaches,
beaches,
and
and comic
comic book
book discounts,
discounts, and
and
fans
fans boating.
boating.
Target Markets
Marketing
Retailers dedicate lots of effort to finding out what the best market is for their
product. They think about the age of the consumer, what type of family they come
from, what they do for fun and even what type of job they have. They sometimes do
this by running focus groups or by asking customers to fill out surveys.
Have a quick think about these types of products and what type of person you think
the target market might be for each one:

A chocolate
An expensive
flavoured Dishwashing
wristwatch
cereal liquid

Focus groups - people who get paid to work in groups to

answer questions about products that they like and what
they like about them.
 Entrepreneurs Throughout History
Walt Disney (5th December 1901 - 15th December 1966)
Disney is famous for creating one of the most recognised brands in history. He was not only a cartoonist but a great
businessman and innovator, always making sure he used the most up-to-date technology in his animation. For example, he
was the first to combine a cartoon with sound in ‘Steamboat Willie’, and also the first to release a cartoon in full colour. He
was well known for being an inspirational leader and making his employees ‘part of the story’.

“You can design and create, and build the most

wonderful place in the world. But it takes people
to make the dream a reality.”
 The 4 P’s of
Match
Match each
each of
of the
thewords
wordswith
withtheir
their
Marketing
Marketing // correct
correct descriptions:
descriptions:
Marketing
Marketing An
An item
item oror service
service
Mix
Mix to that is made
that is made
available
For
For any
any business
businessto Price
Price available for for aa
customer
customer to to buy
buy oror
successfully
successfully market
marketitsits use.
use. https://www.youtube.com/
products
products or or services
servicesto to The
The location aa
location watch?v=Mco8vBAwOmA
the customer
customer can can buy
buy oror
the public,
public, itit needs
needsto to Product
Product utilise a product or
consider utilise a product or
consider the
the following
following service.
service.
four
four factors:
factors: the
the44P’s
P’sof
of The
The different
different ways
ways in in
marketing.
marketing. The The44P’sP’sare
are which a business
which a business
product shares
shares information
product (service),
(service),place,
place, Place
Place
information
about
about its its products
products
price
price and
and promotion.
promotion. and
and services with
services with
How
How aa business
business customers.
customers.
capitalises
capitalises ononor or The
Promotio
Promotio The cost
cost of
of the
the
implements
implements thesethese products or services
products or services
factors n
n being
being sold.
factors is
is called
calleditsits sold.
marketing
marketing mix.mix.
Study
Study the
the Picture
Picture and
and Answer
Answer the
the
Questions
Questions
How
How well
well is
is this
thisbusiness
business
doing
doing with
with regards
regardstotothe
the
44 P’s?
P’s?

●
● Place
Place -- Is
Isititlocated
locatedat
at
the
the right
right place?
place?
●
● Product
Product --What
Whatisisthe
the
quality
quality of
ofthe
theproducts
products
like?
like?
●
● Price
Price -- Are
Arethe
theproducts
products
too
too expensive?
expensive?
●
● Promotion
Promotion--Can
Canthe
the
business
business attract
attractmore
more
customers?
customers?How?
How?
Consumer
Behavior
BREAK
Consider these for
your own business
idea
 Task:

YO U H AV E 1 0 M I N U T E S TO
DISCUSS AND IMPROVE
YO U R I D E A

C R E AT E A P I T C H TO S H A R E
YO U R I D E A
 Build a Business
 When you start a business and design a new product, you often
need to survey the market.
 This is to assess if people will be interested in your product,
how much they will pay for it and what improvements or
different things they would want it to have.
 Once you have your ideas, create a survey to gain feedback
about them. Include at least three different questions and try
to use a range of ways to ask and record the answers, e.g. a
tally chart, a table, yes or no questions and 5 Ws and 1 H
questions (who, what, where, when, why and how).
 When you are finished, choose either a histogram or a pie
chart to show your results. Try to make some summarising
statements about what the data is showing you.
REFLECTION
 Highlights
 Lowlights
 Suggestions
 Community collaboration: Conduct
a research for your brand to
identify your target market.
Thank you