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Milgroup 7

Media and Information Technology

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Lalaine Escovidal
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25 views28 pages

Milgroup 7

Media and Information Technology

Uploaded by

Lalaine Escovidal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRODUCING

MULTIMEDIA
CONTENT

GROUP-7
OBJECTIVES
After going through this module, you
are expected to:

• Discuss the stages of creating


multimedia content
• Identify the factors considered in
content creation
• Relate forms of media to relevant
concepts.
Pre - Test
Let’s review the different dimentions of media and information.
Identify the dimention most related to the items below.
Write text, audio, visual, motion or manipulative
1. Rubik cube, _________ 11. Infographics, _________
12. Modelling clay, _________
2. Truck, _________ 13. Mp3, _________
3. Hip hop beat, _________ 14. Century gothic, _________
4. Script, _________ 15. AAC, _________
5. Photograph, _________ 16. Zoom, _________
6. FLAC, _________ 17. Rolling shot, _________
7. Rule of thirds, _________ 18. Haptics, _________
8. Sans scrif, _________ 19. TTF, _________
9. Game app, _________ 20. Point of view, _________
What is It

What's Cooking?

The process of producing media content, whether


traditional or new, is long and tedious. Take for
instance the actual process of writing distance
learning modules:
1. Establish your THESIS STATEMENT

This may look like a piece of your Practical Research


subject but establishing the thesis statement is the first
concern of any storyteller. Every content has a story, even
if it is not text based. The content is the message the
source wishes to inform the audience, and this must be
clear at the very start.
2. Know your AUDIENCE
These are the people you are conversing with through your
work. Identify their preferences,
their level of understanding, their biases, their manner of
thinking
3. Determine your PURPOSE
Once you have identified your audience, you must
determine the purpose why you are producing a
content.
4. Choose your STYLE
What will be your approach in relaying your content?
Definitely, you must be guided by the profile of your
audience and the nature of your platform. Decide on the
genre that you will employ.
5. Think of an INNOVATION
Today's generation is always in search for novelties - things
they have never seen
before and ideas that are fresh and new.
6. Decide your LANGUAGE
A person's foreign language hits the mind; his or her native
language hits the heart.
Would you rather stimulate the thinking of your audience, or
would you want your
content to be heartfelt?
7. Explore other OPTIONS
Is a single medium enough for you to inform, or would
multimedia help in gaining wide audience? Remember that
media convergence is a trend. If you follow a certain vlogger,
you will notice that aside from YouTube, he or she will use
Facebook, Instagram and TikTok as alternative content
platforms, some even publish books, appear on TV and speak
over the radio.
8. Think of what others can GIVE back.
This is not about getting paid for your work; this is all about
the effect on your audience upon viewing your content.
Consider this: netizens will not shower you with emojis just
because there is a button available to react.
What's More

Stages of Production in Multimedia

After all that has been discussed, we are just in step one. This
goes to show that careful planning is the key, not just to
achieve our set communication goals, but also to facilitate
our production process.
Pre-Production Stage

1. Planning Meeting
This kicks-off the multimedia production process. The main
goal of this stage is to unify the project team members in a
common vision for the project and to lay out the lines of
action each member must do.
2. Creative Brief and Script Writing
A creative brief is a short, yet detailed summary of a
company's background and the campaign goals it aims to
achieve (Turits, 2019). This may be used for any type of
project and may serve as a blueprint for all creative content
projects needed.
3. Storyboarding to Tie the Elements Together
The ideas laid out in a script needs to be concretized
through images and sound. Thus, to accomplish this,
content creators need a story board.
A storyboard is a visual
representation of a film sequence EXAMPLE:
and breaks down the action into
individual panels. It sketches out
how a video sequence will
unfold. A storyboard is similar to
a trial-run for your finished film,
video, or commercial, laid out in
a comic book-like form.
(Studiobinder, 2019)
4. Production and Designing the Visual Aspects
During the design stage, designers take over the visual
aspects of the project to determine how it looks and feels.
Aided by the storyboards, the production staff create
graphics, shoot photo stills or videos, record sound, and
collect all necessary images. Design is always done with an
eye toward the audience. (Smith, 2019)
5. Review and Editing
This is also called the post-production stage, and it is the
most complex of the multimedia development process. All
the sound and visual components are combined in a logical
sequence. Editing a one-minute content can even take hours
depending on the requirements specified in the storyboard.
6. User Testing
During this stage, test members of the audience use the
multimedia piece while team members observe. Depending
on the goals of the project, the staff might observe users'
reactions or have them answer questions to see if the project
hits the right marks.
“QUIZ”
Assessment “MULTIPLE CHOICE”
1. The core of any media content a. philosophy
b. production plan
c. thesis statement
d. visual storytelling technique
2. A summary of a company's background and goals used in
pre-production
a. company profile
b. creative brief
c. prospectus
d. vision-mission
3. A visual guide used in producing a media content
a. idiot board
b. outline
c. script
d. storyboard
4. The production stage when editing takes place
a. pre-production
b. production
c. post-production
d. Review
5. A step in media production wherein sample audience views
and comments onthe produced material prior to mass
release.
a. critiquing
b. editing
c. focus-group discussion
d. user testing
“THANKYOU”
AND GOODBLESS

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