SOCIAL MEDIA

SENTIMENT
ANALYSIS
 INTRODUCTION
◦Welcome to our presentation on Social Media Sentiment
Analysis . In today’s digital age , social media platforms
have become powerful sources of public opinion and
sentiment . Understanding the sentiment expressed by
users on social media is crucial for businesses ,
organizations , and individuals alike . In this presentation
we will explore the concept of sentiment analysis , its
importance , and how it can be applied to social media
data for actionable insights .
 MOTIVATION
◦In today’s digitally interconnected world , social media platforms
have transformed into dynamic arenas where individuals freely
express their opinions , emotions and sentiments .
◦The vast amount of user generated content on social media
presents a goldmine of data , ripe for exploration and analysis .
◦By harnessing the power of social media sentiment analysis , we
can unlock invaluable insights into public perception and market
trends .
PROBLEM STATEMENT
◦The sheer volume and diversity of user-generated
content present significant challenges for
organizations seeking to extract meaningful insights
from the wealth of data .
◦The problem lies in effectively analyzing and
understanding the sentiments expressed across
various social media platforms to derive actionable
insights for decision-making .
 Literature Survey
◦ "Mining Social Media Data: A Survey" by Reza Zafarani, Mohammad Ali Abbasi, and Huan Liu: This
survey provides an overview of various techniques and approaches used in mining social media data,
including sentiment analysis.
◦ "A Survey of Sentiment Analysis Techniques on Social Media Data" by Nuno Guimarães, Ricardo
Ribeiro, and Paulo Gomes: This paper reviews different sentiment analysis methods applied specifically to
social media data, discussing challenges and advancements in the field.
◦ "Social Media Sentiment Analysis: A Survey from the Perspective of Enterprise Applications"
by Soujanya Poria, Erik Cambria, and Alexander Gelbukh: Focusing on sentiment analysis for enterprise
applications, this survey explores techniques for extracting sentiments from social media data and their
practical implications.
◦ "Sentiment Analysis on Social Media: A Review" by Ashwini Kadam and Sonali Patil: This review
paper summarizes the state-of-the-art sentiment analysis techniques for social media data, discussing
their strengths, limitations, and future directions.
◦ "A Survey of Sentiment Analysis in Social Media" by Xiaowen Ding, Bing Liu, and Philip S. Yu: This
survey provides an overview of sentiment analysis techniques tailored for social media platforms,
covering aspects such as data preprocessing, feature extraction, and sentiment classification algorithms.
Observation on Literature
survey
◦ Diverse Techniques: There is a wide range of techniques employed for sentiment analysis on social media data,
including machine learning, deep learning, lexicon-based methods, and hybrid approaches.
◦ Challenges: The literature highlights various challenges in sentiment analysis on social media, such as handling
noisy and unstructured text, sarcasm, irony, and cultural nuances, as well as domain adaptation issues.
◦ Applications: Sentiment analysis on social media has applications in diverse domains, including business,
marketing, politics, healthcare, and public opinion monitoring. The literature discusses how sentiment analysis can
be leveraged for decision-making and understanding public sentiment.
◦ Data Preprocessing: Preprocessing social media data is crucial due to its noisy and informal nature. Techniques
such as tokenization, stemming, lemmatization, and handling emojis and abbreviations are commonly employed.
◦ Feature Extraction: Various features are used for sentiment analysis, including bag-of-words, word embeddings,
syntactic features, and domain-specific features. Feature selection and representation play a significant role in
improving sentiment classification performance.
◦ Sentiment Classification: Classification algorithms such as Support Vector Machines (SVM), Naive Bayes,
Decision Trees, Random Forests, and Neural Networks are commonly used for sentiment classification on social
media data. Ensemble methods and deep learning architectures have shown promising results.
◦ Evaluation Metrics: Different evaluation metrics are used to assess the performance of sentiment analysis
models, including accuracy, precision, recall, F1-score, and area under the receiver operating characteristic curve
(AUC-ROC).
 Objective or Abstract
◦ Objective:
◦ Techniques used for sentiment analysis, such as machine learning algorithms or
lexicon-based approaches.
◦ Challenges faced in sentiment analysis, such as handling noisy data or sarcasm.
◦ Applications of sentiment analysis in various domains, like marketing or politics.
◦ Abstract:
◦ Understanding public sentiment as a means of gauging social trends or public
opinion.
◦ The impact of sentiment analysis on decision-making processes or public discourse.
◦ Ethical considerations surrounding sentiment analysis, such as privacy concerns or
bias in algorithms.
System Architecture or
Proposed architecture diagram
◦ 1. Streaming API: Collects real-time data from various social media platforms.
◦ 2. Data Ingestion Layer: Prepares the collected data for analysis, including cleaning
and formatting.
◦ 3. Text Preprocessing Pipeline: Tokenizes, normalizes, and filters text data to
prepare it for sentiment analysis.
◦ 4. Sentiment Analysis Model: Applies machine learning or natural language
processing techniques to analyze the sentiment of the text.
◦ 5. Sentiment Analysis Engine: Executes the sentiment analysis model and classifies
the sentiment of each piece of text.
◦ 6. Results Visualization: Displays the analyzed sentiments in an understandable
format, such as charts or graphs.
 Software hardware
requirements
◦ Software Requirements:
◦ Programming Language: Python, Java, or another language suitable for machine learning and
natural language processing.
◦ Sentiment Analysis Libraries: Libraries like NLTK (Natural Language Toolkit), TextBlob, Vader,
or spaCy for sentiment analysis.
◦ Web Scraping Tools: If data collection involves scraping social media platforms, tools like
BeautifulSoup or Scrapy can be used.
◦ Hardware Requirements:
◦ Server or Cloud Infrastructure: Depending on the scale of data and computational
requirements, you may need servers or cloud instances.
◦ Processing Power: Sufficient CPU power to handle data preprocessing and sentiment analysis
tasks efficiently.
◦ Memory: Adequate RAM to handle the size of the dataset being analyzed and to support the
machine learning models.
 Project plan
◦ Initiation: Define objectives, stakeholders, and budget.
◦ Requirements: Gather data sources, audience, and output format requirements.
◦ Data Collection: Access social media APIs, scrape data, and store it.
◦ Preprocessing: Clean, tokenize, and normalize text data.
◦ Model Development: Select, train, and fine-tune sentiment analysis models.
◦ aaiImplementation: Develop and integrate analysis engine with preprocessing.
◦ Testing: Conduct unit, integration, and validation testing.
◦ Deployment: Deploy to production, configure monitoring, and conduct user acceptance testing.
◦ Maintenance: Provide ongoing support, monitor performance, and address feedback.
◦ Documentation: Document architecture, implementation, and user guides.
◦ Closure: Evaluate success, conduct post-implementation review, and archive documentation.
CONCLUSION
◦In conclusion, Social Media Sentiment Analysis stands as a
pivotal tool in deciphering the vast landscape of user-
generated content across various social media platforms. Its
significance lies in its ability to provide actionable insights into
public opinion, market trends, and societal sentiment.
However, the challenges posed by the sheer volume, noise,
and diversity of social media data underscore the need for
sophisticated techniques and methodologies. In essence,
Social Media Sentiment Analysis serves as a beacon for
organizations, businesses, and individuals navigating the
digital realm, offering valuable insights that drive informed
decision-making and foster a deeper understanding of public
sentiment.
REFERENCES
◦ Thelwall, M., Buckley, K., & Paltoglou, G. (2012). Sentiment Strength Detection for
the Social Web. Journal of the American Society for Information Science and
Technology, 63(1), 163–173. Link
◦ Go, A., Bhayani, R., & Huang, L. (2009). Twitter Sentiment Classification using
Distant Supervision. CS224N Project Report, Stanford. Link
◦ Agarwal, A., Xie, B., Vovsha, I., Rambow, O., & Passonneau, R. (2011). Sentiment
Analysis of Twitter Data. Proceedings of the Workshop on Languages in Social
Media, 30–38.