TEXT

INFORMATION
AND MEDIA
GROUP
1
TEXT
a simple and flexible format
of presenting information or
conveying ideas
whetherhand written, printed
or displayed on screen
 TEXT
• Text is very powerful as well as disseminating
information, providing and giving suggestions.
• Text is available in different sources whether it is formal
or Informal
• Text can be as short such as a single sentence or
phrase, or they can be as lengthy as newsarticles or
investigative reporting. No matter how brief or lengthy,
however, a text is alwayscarefully written with the
intent of sending a very specific message to the target
audience.
• In our exposure to text media and information, we can
either be a consumer or a producer of content.
TYPEFAC
E
Typeface (also called font, font type, or type) refers to
the representation or style of a text in the digital format.
A typeface is usually comprised of alphabets, numbers,
punctuation marks, symbols and other special
characters. When fonts are installed in the computer,
they usually come in fileformats such as True Type Font
(.ttf), Open Type Font (.otf), etc. In the absence of
images or drawings, text is the easiest way of
communicating to your audience. The use of various
font types can express different emotions or meaning
SERIF
connotes formality and readability in large
amount of texts. This font is usually used for the
body text of books, newspapers, magazines and
research publication. Also, serif fonts give aclassic
or elegant look when used for title or heading.
Examples: Times New Roman, Garamond,
Baskerville
SANS SERIF
brings a clean or minimalist look to the text.
This font is used for clear and direct meaning
of text such as road signage, building directory
or nutrition facts in food packages. Also, sans
serif fonts give a modern look and is used
primarily in webpage design.
Examples: Arial, Helvetica, Tahoma, Verdana,
Calibri
SLAB SERIF
carries a solid or heavy look to text. This
font can be used for largeadvertising
sign on billboards.
Examples: Rockwell, Playbill, Blackoak
SCRIPT
draws much attention to itself because of
its brush-like strokes. This must be used
sparingly and not to be used in large body
text. This font is usually used in wedding
invitationcards or other formal events.
Examples: Edwardian, Vladimir, Kunstler
DESIGN
PRINCIPLES AND
ELEMENTS
• Contrast
• Repetition
• Alignment
• Proximity
CONTRAST
• The first basic design principle is contrast, or
the idea that different colors, shapes, and
sizes will draw your readers’ attention best.
• To use contrast in your designs, make sure
that you choose a color scheme that
combines light and dark shades. You should
also use a variety of fonts for your title and
captions to create visual contrast in your text.
REPITION
• The rule of repetition indicates that you
should reuse some key themes in your design
so that readers can easily recognize and
identify your brand.
• For example, if you use red, white, and blue
as the signature colors for your logo, you
should repeat these same colors in every
print publication you order.
ALIGNMENT
• Alignment refers to the placement of all the
design elements on a page. If you put the text
at the top left corner of the page and then
place your logo in the center of the page with
images scattered around the edges, your
readers won’t know where to look for specific
information about your company.
PROXIMITY
• proximity teaches you to keep related images,
paragraphs, and titles visually grouped together. This
arrangement won’t just allow for more white space-it
will also communicate the information of your ads in the
most concise way possible.
• When you place the most relevant images and words
close to each other on the page, you send a visual
signal to the reader that these elements have
something in common. That way, your readers can
quickly interpret the most important details of your
advertisement and internalize your persuasive message.
TYPES OF TEXTS
• Hypertext
• Plaintext or
Unformatted text
• Formatted text
HYPERTEXT
Serve to link different electronic
documents and enable users to
jump from one to other in a
nonlinear way
PLAINTEXT OR
UNFORMATTED
TEXT
Fixed sized characters having
essentially the same type of
appearance.
FORMATTED TEXT
Appearances can be changed
using font parameters (bold,
underline, italic, font, size, font
color, etc.)
COMMON FILE
FORMATS
• TXT
• DOC
• RTF
• PDF
• PS
TXT (Text)
• Unformatted text documented by an editor as
notepad on Windows platform
• Often used for simple text files, notes, or code

DOC (Document)
• These are Microsoft Word document formats.
• They are used for creating and editing various types
of documents, such as letters, essays, reports, and
resumes.
• Contain a rich set of formatting capabilities
RTF (Rich Text Format)
• Supports a variety of formatting options, including bold, italics,
fonts, and font sizes.
• Cross platform document exchange; default format for Mac OS
X’s default editor TextEdit.

PDF (Portable Document Format)

• Developed by Adobe systems for cross platform exchange of
documents, supports image and graphics
• Commonly used for sharing documents that need to retain their
original layout and appearance.

PS (PostScript)
• A page description language used mainly for desktop publishing
HOW TEXT IS
USED IN MEDIA
AND
INFORMATION
News and Journalism: Text is the primary medium for
news articles, editorials, and other forms of journalistic
writing. Newspapers, magazines, and online news outlets
rely heavily on text to inform the public about current
events.

Books and Literature: Text is the core element of books,

novels, short stories, poems, and other literary works. It
allows authors to express their ideas, tell stories, and evoke
emotions.

Websites and Blogs: Text is essential for creating content

on websites and blogs. It provides information, explains
concepts, and engages readers.
Social Media: Text is used in social media posts,
comments, and messages to communicate and connect with
others.

Advertising and Marketing: Text is used in

advertisements, slogans, and marketing materials to
persuade consumers and promote products or services.

Education and Research: Textbooks, academic papers,

and research articles use text to convey knowledge and
information.

Entertainment: Text is used in scripts, lyrics, and subtitles

to enhance entertainment experiences.
THANK YOU
SO MUCH