Scribd
Upload
26 views17 pages

Product - Vision - Roadmap

Uploaded by

maldup
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
26 views17 pages

Product - Vision - Roadmap

Uploaded by

maldup
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 17

Product Vision

In X years, what do you want your product to be?


Agile Planning Onion
Product Vision
What :
The Product vision describes the purpose of a Product, the
intention with which the Product is being created and what it
aims to achieve for customers and users over a period of time.

The statement should serve as a guide and reminder to all


stakeholders involved in a product’s development (the product
team, development, the executive staff, marketing, etc.) about
the shared objective they’re trying to achieve with this product.

Represents the desired state for a product in the future


How to write Product Vision

Your product vision must :

Be customer-focused: customers are the whole reason for


your product.
You must reference customers in your product vision

Be a bit of a stretch, but not unrealistic : Your vision needs to


be attainable.
Don’t stretch too much and be realistic

Show differentiation: Something in your vision should explain


why your product is different from your competitors.
Product Vision Examples
LinkedIn: To connect the world’s professionals and make them more
productive and successful

Google: To provide access to the world’s information with one click.

Sonos: Fill every home with music.

Disney : To make people happy

Ikea : To create a better every day life for the many people

Microsoft : Empower every person and every organization on the planet to


achieve more

Apple : To produce high-quality, low cost, easy to use products that


incorporate high technology for the individual
Product Vision Board (Sample)
Product Roadmap
Business Agility

Ability of an organization to sense the environment and quickly


adapt to it.
Product Roadmap

What : Plan for how your product is going to meet a set of business objectives.
Shared source of truth that outlines the direction and progress of a product over
time. Product roadmap helps communicate direction and progress to internal teams
and external stakeholders. High-level visual that maps out the evolution of product
over time showing the high-level initiatives and the plan for executing the work that
aligns with the product vision

Creating a product roadmap should be a continuous process throughout the


lifecycle of a product

Why : Product roadmap can be used to


• Prioritize tasks and initiatives
• Track progress toward goals
• Coordinate activities across teams
• Build consensus and understanding within teams
• Create transparency, internally and externally
Sample Roadmap

You might also like