Department of

DTI
DESIGN THINKING &
INNOVATION (DTI)
22UC1203

IDEATE - BRAINSTORMING

Session - 9

DESIGN THINKING &

DESIGN THINKING
PROCESS
 Ideate -
Brainstormin
g
BRAINSTORMING

Brainstorming is group
activity that will help you
generate more
innovative ideas.
It’s one of many methods
of ideation—the process
of coming up with new
ideas—and it’s core to
the design thinking
process.
 WHY TO BRAINSTORM??

Brainstorming is an effective way to:

 Produce a large number of ideas
 Generate ideas quickly
 Expand your portfolio of alternatives
 Get people unstuck
 Inject insights from a broader group
 Build enthusiasm
 Solve tricky problems
 Improve team collaboration
BRAINSTORMING RULES
HOW MIGHT WE….GENERATE DEPTH WHEN SEARCHING FOR IDEAS?

Level 1: What is the problem?

Level 2: The brainstorming question
Level 3: Possible solution ideas
Level 4: Idea variants
H O W T O P L A N F O R A B R A IN S T O R M S E S S IO N

Phase 1 Phase 2 Phase 3

• 1. Frame a • 1. Loosen people up
question grounded in an • 1. Group ideas into
insight to guide the group’s with a creative warm-up buckets or themes.
thinking.
2. Start with heads-
2. Vote on your
2. Share inspiration and down individual
insights from competitive brainstorming. favourite ideas.
and analogous research.
3. Share ideas as a 3. Define next steps
3. Embrace a mindset of and action items.
curiosity, using the rules of group and build on each
brainstorming as a guide. other’s concepts.
COMMON BRAINSTORMING CHALLENGES
GROUP THINK
 The urge to conform to the group, even unconsciously, overrides creative
thinking and sharing of new ideas.
COMMON BRAINSTORMING CHALLENGES

OFFICE POLITICS
 Participants feel obligated to support a leader’s idea or adopt a competitive mindset
and feel like the brainstorm is a contest to prove individual ability.
COMMON BRAINSTORMING CHALLENGES

DEFAULT TO CONVERGENCE
 We’re more conditioned to make choices than to come up with new ideas.
 It’s easy for a brainstorm to slip into decision-making mode before the best ideas
have a chance to come out

Convergin
g too early
towards
solution
COMMON BRAINSTORMING CHALLENGES

GOING OFF TOPIC

 Without a clear prompt or challenge, teams can waste brain power exploring
unrelated ideas.
COMMON BRAINSTORMING CHALLENGES

LACK OF MOMENTUM
 Lots of great ideas are shared, but they don’t go anywhere after the brainstorm.
COMMON BRAINSTORMING CHALLENGES

WASTING TIME
 A brainstorm can drag on for too long or fail to lead to any outcomes without
proper planning both before and after the session.

Lack of
Interest =
Wastage of
Time
COMMON BRAINSTORMING CHALLENGES

EXCLUDING INDIVIDUALS
 Be careful not to exclude individuals, like introverts, remote workers, or people
from underrepresented groups.
 Some teammates might not feel comfortable speaking up in large group settings,
and remote teammates may get left out of in-person meetings.

Introvert
Member of
the group
COMMON BRAINSTORMING CHALLENGES

EMOTIONAL ATTACHMENT
 It can feel personal to share your wild ideas. Watch out for people supporting
ideas out of attachment more than logic.
COMMON BRAINSTORMING CHALLENGES

GOOD IDEAS GET LOST

 If your brainstorm is rocketing along and you haven’t prepared to capture ideas,
the best ones may get lost in the shuffle
Many
Good
Ideas

Sometime
s, good
ideas get
Ignored
COMMON BRAINSTORMING CHALLENGES

LACK OF DECISION-MAKING
 Teams can get stuck in the divergent mode and continue coming up with new
ideas even when it’s time to narrow the focus.
 EXAMPLE

https://youtu.be/akAR99zpx
o0
BREAK OUT GROUP
ACTIVITY

1
 Conduct a Brainstorming activity on

How might be increase AP literacy

rate to 90% in the next 5 years?

BREAKOUT  Complete the task with in 20 mins

SESSION by discussing among your group
members during breakout session
1: 20 with your own topic
MINS
IDEATE

Evaluation
Techniques
QUICKLY SELECTING IDEAS

Dot-voting: One idea can receive multiple dots. You sort the
ideas according to the number of adhesive dots they’ve accumulated.

Thumb method: everyone points a thumbs-up or thumbs-

down

Five-finger method:
Five fingers: “The idea is great.”
Four fingers: “The idea is good.”
Three fingers: “The idea is interesting.”
Two fingers: “The idea has weaknesses.”
One finger: “The idea should be rejected.”

Card sequence: Write the idea on a card or sticky note in

keywords. After a discussion among team members, sort the cards or
notes from left (very good idea) — to right (bad idea). Ideas with the same
rating are positioned on top of each other.
EVALUATION
TECHNIQUES

You don’t know whether the idea can be

implemented yet and whether it will
position itself successfully in the market.

In cases of uncertainty, always apply

evaluation methods that consider ideas
from various perspectives.

There’s no single correct method here —

each method has its strengths and
weaknesses.
EVALUATING IDEAS WITH
CHECKLISTS
TO REVIEW THE FOLLOWING
SIX AREAS
Feasibility
Strategic and cultural fit
Desirability
Business viability and scalability
Sustainability
Adaptability
EVALUATION TECHNIQUES

Pass-fail

evaluation

Evaluation Matrix

SWOT analysis
 PASS FAIL EVALUATION
METHOD
 Applied for evaluating large number of
ideas based on a simple acceptance or
rejection question.
 It allows eliminating the ideas that do not fit
with the basic project requirements such as
the budget and target audiences.
 It is a simple decision-making process
based on prime criteria.
THE CRITERIA CAN
INCLUDE QUESTIONS SUCH
AS:
 Does the idea comply with company strategy? (Yes/No)
 Does it talk the company target audience? (Yes/No)
 Does the idea sustainable ? (Yes/No)
 Does the idea adaptable ? (Yes/No)
 Does the idea budget acceptable? (Yes/No)

Note: Although there can be a large number of ideas reviewed in this method,
accurate evaluations should be taken into consideration as a priority in order to
avoid eliminating good ideas with potential success possibility.

The ideas getting more Yes/Likes will go to the next evaluation in

the order.
Cheating in Examinations
AVOID CHEATING IN
EXAMINATION
IDEAS 1 2 3 4 5 Total likes

1) Penalize teachers and principals

for student cheating
2) Workshop for students on
academic honesty
3) Personalized exams (different for
each student)
4) Reward students for not cheating
5) Exams given on disconnected
devices
6) One invigilator for each student
7) Public shaming of cheaters
8) Expulsion (rustication) for cheating
EVALUATION MATRIX
 The ideas that pass through the first method go through the
evaluation matrix method.
 In some cases, the ideas for acceptance are just a few, then we can
skip the first method and transition directly to this step.
In this method, the reviewers compare the ideas with a
specific matrix or set of criteria. The criteria can includes the
following:

 The idea contribution in company’s overall strategic outcome

 The idea’s potential impact

 Expected stakeholders

 Expected budget to apply the idea

 Timelines to implement the idea

A specified score is given to each criterion. For example

Score 0: No expected contribution in the strategic

outcome
Score 1: Direct contribution in one strategic outcomes
Score 2: Direct contribution in two strategic outcomes
Score 3: Direct contribution in three strategic outcomes
Score 4: Direct contribution in four or more strategic
outcomes
Score 5: Multiple contribution in the organization’s wide
strategic outcomes
The ideas getting higher score will go to the next evaluation in the
order.
 Evaluation Matrix
0 1 2 3 4 5 Total

Penalize teachers and principals for

student cheating
Workshop for students on
academic honesty
Personalized exams (different
for each student)
Reward students for not
cheating
Exams given on disconnected
devices
One invigilator for each student

Public shaming of cheaters

Expulsion (rustication) for cheating

SWOT ANALYSIS

Marketplac
QUESTIONS TO ANALYZE
IDEA’S Strengths Weaknesses

What are the idea’s advantages? How can the idea can be improved?
What can the idea be successful in? What does the idea lack in term of
What are the current existing idea experience, team and resources?
resources? What can prevent the idea from success?
How others may see the strength of the How do others see the idea in terms of
idea? weaknesses?

Opportunities Threats

What opportunities does the idea have in What are the obstacles that face the idea?
the market? Do the idea weaknesses represent any
How the company can help the idea to thread to its success?
succeed? What are the financial problem that may
face the idea?

The ideas having more strengths & opportunities will go to the next evaluation.
BREAK OUT GROUP
ACTIVITY

2
WHAT CAN WE DESIGN THAT WILL IMPROVE 90% OF
STUDENT STRENGTH AND ATTENDANCE IN AP
GOVERNMENT SCHOOLS?
 Reward students for attending classes
 Medical check-up frequently
 Attractive and safe School buildings
 More time for games
 Punish for not attending students
 Hold teachers and principals responsible
 Lucky draw
 Implementing new pedagogies
 Motivating students and parents
 Pocket money
 BREAKOUT GROUP ACTIVITY
Take the Challenge in the previous slid and evaluate and select the FIVE BEST
ideas using
1. Pass Fail Evaluation
2. Evaluation Matrix
3. SWOT Analysis
 EVERY GROUP MEMBER follow the order of evaluation and select for FIVE BEST
ideas. Do this ALONE, WITHOUT DISCUSSION.
 THEN, compare and discuss all of your estimates and rank the FIVE ideas: best,
second-best, third best, fourth best and fifth best.
 Be prepared to explain your group’s rankings.