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Discourse Analysis

PPT on Discourse Analysis

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17 views

Discourse Analysis

PPT on Discourse Analysis

Uploaded by

Islam World
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Discourse Analysis

By: Kashaf Rana


Introduction
Discourse analysis is the
study of language in use,
examining patterns and
structures. It is crucial for
understanding communication
in various contexts and
disciplines. This presentation
will explore the significance of
discourse analysis, its

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practical applications. 2
In this presentation, we will explore the significance and application of
discourse analysis in various contexts. We will also delve into real-
world examples to understand its practical relevance.
Significance

Discourse analysis helps uncover hidden


meanings and power dynamics in
communication.
It provides insights into social structures and
cultural norms, aiding in understanding complex
interactions.

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Application in Research
• It offers valuable lens for examining language patterns and
social phenomenon.

• Discourse analysis is descriptive thus requires practical


practice.

• DA is interested in the “why” not the “how many.”

• Widely used in qualitative research of:


1. Sociology 2. Linguistics
2. Communication studies
5
Spoken discourse:
needs to be understood immediately. It also usually
contains discourse markers—words that create
pause or separation of ideas such as “you know,”
“like,” or “well.”

Written discourse:
can be referred to several times. The participants
need to know how to write and read, requiring specific
skills. It’s also often tied to the genre or structure of
the language it uses to imply the purpose or context
of the text. 6
Where to use, which type of discourse?
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Critical Discourse Analysis

Choose a critical discourse analysis if you want to do


the following:

• Study meaning and context of the verbal interaction


or a text.
• Focus on the topics of identity and power.
• Examine the potential for a change in an area.
• Explore the connections between power and ideology.
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Cultural Discourse Analysis

Choose a cultural discourse analysis if you’re interested


in:

• Studying culturally-specific means of communication in


various local contexts.
• Seeing how people talk about identity, relations, actions,
and feelings.
• Proving that the differences should be acknowledged,
embraced, and celebrated in intercultural dialogue.
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Political Discourse Analysis

Choose a political discourse analysis if you want to


do the following:

• Deal with the concepts of political power,


power abuse, or domination.
• Examine the discursive conditions and
consequences of social and political inequality.
• Analyze the words and actions of politicians.
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Multimodal Discourse Analysis

• Implies looking at multiple modes of


communication such as text, color, and images. It
studies how they interact with one another to
create semiotic meaning.

Choose a multimodal discourse analysis if you plan


to:

• Look at several modes of communication at once.


• Conduct a nuanced and complex analysis of visual
media. 12
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Examples
• Language Choice In Policy Texts
A study of policy texts can reveal ideological frameworks
and viewpoints of the writers of the policy. These sorts of
studies often demonstrate how policy texts often
categorize people in ways that construct social
hierarchies and restrict peoples agency.

• Newspaper Bias
Conducting a critical discourse analysis of newspapers
involves gathering together a quorum of newspaper
articles based on a pre-defined range and scope (e.g.
newspapers from a particular set of publishers within a
set date range). 15
• Television Analysis:
Discourse analysis is commonly used to explore
ideologies and framing devices in television shows
and advertisements.
Due to the fact advertising is not just text but rather
multimodal, scholars often mix a discourse analytic
methodology (i.e. exploring how
television constructs dominant ways of thinking)
with semiotic methods (i.e. exploration of how color,
movement, font choice, and so on create meaning).

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Challenges and Limitations

• Subjectivity in interpretation

• The influence of bias

• Complexity of contextual factors

• Between the dynamic nature of a language and its


misinterpretation
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Thank ANY
you QUERIES?

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