Behavior Of Real Estate
1
Customer
UTKARSH TIWARI
2023-2905-0001-0002
Index of Contents
2
Slide No. Content
3 Executive Summary
4-5 Sector
6-7 Company and Products
8 Tasks Performed
9-12 WIP Research
12 Findings
13 Learnings
Executive
3
Summary
This project report is made to showcase the work done during my 45 days
tenure at the internship
Brief Presentation about the Real estate.
Furthermore, the Presentation is about “Unibricks Realty LLP” as a whole
Understanding real estate customer behavior is crucial for success in this
dynamic market.
Budget, affordability, and financing options significantly impact purchase
decisions.
Property type, desired features, and location (proximity to amenities,
schools, etc.) greatly influence choices.
4
Secto
r
🏙 Fastest Growing Industry in Pune
This sector divided into the 4 segments
a) Residential
b) Industrial
c) Commercial
d) Hospitality
Market Size –US $7.8 billion
Expected -US$ 5.8 trillion by 2047
5
GDP Contribution
Globally,
Real estate contributes significantly to GDP, ranging from 5% to 15% depending on
the country.
In India,
Real estate contributes around 8% to the GDP.
Top Players
Company Market Share Targeted Market
Prestige Group 14.2% Beng, Che, Hey, Mys
Lodha Group 12.5% Mum, Pun, Beng, Che,
Hey
Godrej Properties 11.8% Mum, Pun, Beng, Del
6
Market Size Chart
UNIBRICKS REALITY LLP
7
Unibricks Realty LLP was established in 2022 and started by MR Vinayak Chavan. Unibricks
Realty LLP is committed to delivering a high level of expertise, customer service, and
attention to detail to the marketing and sales of luxury real estate, and rental properties by
Promising Growth, Stability, and Success by creating sustainable the pathway between
Developer, Channel Partner, and Customer by providing seamless solutions in Real Estate.
PROJECTS
Services
• Somani Dream Home
• Somani Tower • Corporate office
• Sai Arav space
• Gourav Icon Tower • Villa
• Axis Proxima • Residential
• Swanand Residency apartments
• Santiago Nest • Plots
Tasks Performed
8
Lead Generation
Market Research
Product Knowledge
Deal close
Customer Communication
CRM Management
Taking follow up
9
Research
Title
Analysis of the Indian Real Estate Industry From The
Standpoint of Developer
10
OBJECTIVES
Through this study, we have understood that the sales area of the project, the
Saleable price per unit area, land cost, Construction cost, etc. are the challenges
faced by the developer for an investment in real estate.
Analyzed the components of the real estate investment market in India from the
developer`s point of view and also existing financial strategies in real estate
projects.
Research
11 Methodology
Quantitative:
Survey: A structured online and offline survey was administered
to a representative sample of potential and existing buyers of
Shapoorji Pallonji across various segments, project types, and
locations.
The survey measure constructs like brand image, satisfaction, and
loyalty through validated scales and questionnaires.
Secondary data analysis: Existing market research reports,
online reviews, and social media mentions will be analysed to
gather insights into buyer sentiment and trends.
Findings
12
Factors affecting
Highly Highly
Sr. no. Developer and Disagree Neutral Agree Total
Disagree Agree
Customer relation
1 Rising Cost 12 13 7 6 12 50
2 Trust Deficit 7 5 13 15 10 50
3 Customer Expectation 14 8 8 14 6 50
4 Communication 13 16 5 12 4 50
5 CRM 11 11 6 13 9 50
6 Regularity Complexities 5 3 12 17 13 50
7 Competition 8 13 12 10 7 50
Total 70 69 63 87 61 350
13
Learning
14
s
Key Takeaways:
• Personalization is key: Tailor offerings and communication to
cater to diverse needs and aspirations.
• Amenities: The requirements of amenities in real estate projects
in India are evolving as buyers become more sophisticated and
demand a higher quality of living.
• Focus on value proposition: Highlight features that address
evolving priorities like work-from-home spaces and community
amenities.
• Embrace technology: Leverage digital platforms to
reach, engage, and convert customers.
• Stay informed: Track policy changes and economic trends to
adapt to market dynamics.
15
Thank you
