UNIT II

COMMUNICATION
AND
GLOBALIZATION
 OVERVIEW
This unit deals with Communication and
Globalization, particularly the impacts of
globalization on communication. It also covers the
effects of globalization on global communication.
As you proceed with the lessons, you will also be
apprised of the impacts of globalization on global
communication. Along the way, you will get
information on what globalization is.
 LEARNING OBJECTIVES
At the end of the unit, I am able
to:
Explain how cultural and global issues affect
01 communication; and

appreciate the impact of communication on society

02 and therefore the world.
LESSON PROPER
WHAT IS GLOBALIZATION?
Globalization is a process of interaction
and integration among the people,
companies, and governments of various
nations. Globalization is not really new,
though. The globe has been globalized even
before men coined the term globalization.
 Globalization, roughly defined because the global
integration of economies and societies, affects many aspects
of young peoples’ lives. Youth have an ambiguous
relationship with the globalizing world, both economically
and culturally. On the one hand, they're most flexible and
maybe best ready to adapt to and make use of latest
opportunities offered. They are the simplest educated
generation on new information technologies; they benefit
from economic growth; many travel round the world for
work, studies, exchange projects and vacation; telephone and
the Internet enable them to remain in-tuned with friends and
relatives abroad.
 IMPACTS OF
GLOBALIZATION ON
COMMUNICATION
1. Virtual Interaction
Globalization has introduced virtual communication
and collaboration as a major part of academic and
workplace dynamic. We need to know the strengths and
limitations of various communications media, and the way
to use each medium to maximum effect. For example
communicating via email to distant team members
requires a particular etiquette and nuance not necessarily
required in face-to-face interactions.
2. Cultural Awareness in Speech

The need for cultural awareness is a serious

impact of globalization, resulting in the evaluation of
communication skills development programs. In the
workplace and schools, for instance, we need the ability
to catch subtle nuances of people’s manner of speech
when two people are speaking the same language,
cultural differences can affect vocabulary, expressions,
and voice tone.
3. Cultural Awareness in Body Language
Awareness of cultural differences in visual
communication are often even as important because the
nuances of speech. This is why in schools, students are
taught to understand acceptable speaking distances,
conflict styles, eye contact and posture in different cultures,
accepting that the physical expressions of their own culture
are not universally accepted. Students are also taught how
to address these differences to prepare them for face-to-
face meeting with foreign suppliers, customers or team
members when they become professionals.
4. Time Differences

The advent of worldwide collaboration introduces

another new dynamic to communication skills – the
necessity to speak and share information with people
across several time zones. When people collaborate with
others on the opposite side of the world their counterparts
are usually reception asleep while they themselves are at
work.
The Effects of Globalization on Global Communication
Connecting with people on the opposite side of the globe is
now much easier than it had been a couple of years ago.
Satellites, fiber-optic cables and the internet make it effortless to
share information with those in different time zones and
locations. Global communication is directly suffering from the
method of globalization, and helps to extend business
opportunities, remove cultural barriers and develop a global
village. Both globalization and global communication have
changed the environmental, cultural, political and economic
elements of the globe.
 Fewer Cultural Barriers

Many people perceive culture to be the basis of

communication challenges. When people from two
different cultures attempt to exchange information,
the way they speak, their visual communication or
their mannerisms are often interpreted differently by
the opposite person. The way people approach
problems and the way they participate in communities
is all influenced by culture.
 Globalization has made it possible, for example,
for somebody in Japan to know how someone within
the U.S. goes about their day. With television and
films, cultural barriers are getting less prevalent.
Being able to speak effectively and regularly with
colleagues or friends across the earth helps people
understand each other’s cultures a touch better.
 Creation of a Global Village
You’ve likely heard of the phrase "global village," coined
by theorist McLuhan. The global village is formed when
distance and isolation not matter because people are connected
by technology. Wide-spread telephone and internet access are
life-changing for several people across the globe, especially
those in developing countries. Many are now enrolling in
universities across the world without having to leave their desk
chair. Virtual jobs are becoming a commonplace, where
employees from developing countries can work with companies
in other part of the globe, which can easily be conducted over
the phone or via the internet.
 Globalization and global communication have
made it easier to ascertain people on the opposite side
of the globe as a neighbor, rather than a stranger from
a faraway land. There is such a lot knowledge about
other countries and cultures available online, that it’s
not an entire mystery.
 IMPACTS OF
GLOBALIZATION
ON GLOBAL
COMMUNICATION
 Impacts of Globalization on global communication

1. Availability of Information
The availability of information could be a major effect of
the process of globalization. The World Health Organization,
in its works focused on the cultural dimensions of
globalization, has expressed the view that with the spread of
companies delivering Internet, satellite television and mobile
services, the cost of such information technologies drop.
 Impacts of Globalization on global communication

2. Business Conduct
Globalization has influenced global communication by
devising new techniques for business conduct. Long distance
travels are not any longer necessary for business people should
they require a gathering with a partner overseas. Internet
technology makes it possible to exchange information and
conduct video conferences. Additionally, enhanced
communication allows businesses to market their products
more efficiently within the international market.
 Impacts of Globalization on global communication

3. Social Awareness
The availability of data, which could be a direct effect of the
development of worldwide communication systems, has led to
increased social awareness of individuals across the globe.
Information technology and networks enable them to share opinions,
views, work on projects and research different areas. These are
among the most reasons why the method of globalization is creating
a way of a worldwide society.
 Impacts of Globalization on global communication

4. The Problem
Despite its quick spread and continuous development, global
communication has not reached the bulk of individuals on all
continents. The World Health Organization indicates that at least 70
percent of all people in Africa will never make a single phone call or
use of internet. This points out the need of a more extensive
application of communication technologies as part of the process of
globalization.
 Question

You are on your way to a march,

and someone hands you a blank sign
and a marker.
What would be your hashtag and why?
Activity 3
As NEUST student, how will communication and globalization be
applied to:

1. NEUST core values (Nationalism, Excellence, Unity, Spirituality,

Transparency)
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Activity 4
Direction: Complete the table below:
What I know about What I learned about
Globalization… Globalization…